I-Instagram isiphenduke enye yezinhlelo zokusebenza ezisetshenziswa kakhulu, hhayi ngabantu kuphela, kodwa futhi nezinkampani, izitolo ze-inthanethi, osomabhizinisi, njll. Ngayo singaba izikhathi ezimnandi noma sikhuthaze ukuthengwa kwemikhiqizo noma amasevisi. Kodwa wazini ngendaba ye-Instagram?
Namuhla siya buyekeza okwedlule ukuze ufunde okwengeziwe mayelana nokuthi i-Instagram yazalwa kanjani nokuthi yaqala kanjani ukuguqukela kulokho eyikho namuhla.
ithini indaba ye-instagram
Into yokuqala okufanele uyazi ukuthi i-Instagram yazalwa ngo-2010 njengenkundla yokuxhumana yomuntu ngamunye (okungukuthi, yayingakabi yi-Meta (Facebook)).
Ngokukhethekile, kumele sibhekise inethiwekhi kuMike Krieger noKevin Systrom, okwathi, eSan Francisco, bakha iphrojekthi yokuthwebula izithombe ephathwayo. Igama lakho? Burbn.
IBurbn, igama langempela le-Instagram kwaze kwaba yilapho ishintshwa, bekuwuhlelo lokusebenza lwabathwebuli bezithombe, noma okungenani igxile kakhulu ezithombeni. Eqinisweni, umbono wabadali bekuwukukwazi ukwenza indawo lapho izithombe ezithathwe ngeselula zilayishwa khona ukuze abanye bazibone futhi basitshele ukuthi zazinjani.
Baqale bakha uhlelo lokusebenza lwe-iPhone okwathi ngemuva kwabasebenzisi abangaphezu kuka-200.000 kuleyo nethiwekhi, ezinyangeni ezintathu kamuva lafinyelela esigidini. Yingakho benqume ukukhipha inguqulo ye-Android.
Kodwa kwakungenjengoba wazi manje. Ukusebenza kwayo bekuyinkimbinkimbi kakhulu. Okokuqala nje, bekuwuhlelo lokusebenza lwe-geolocation futhi belufana kakhulu ne-FourSquare. Okwabakhona wukuthi kufakwe izithombe kodwa zitholakale, okusho ukuthi zisho ukuthi zithathwe kuphi. Yini enye, izithombe bezimane ziyisikwele ngoba bengifuna ukuhlonipha i-Kodak Instamatic ne-Polaroid.
Isithombe sokuqala esilayishwe, ngomunye wabadali, bekungesenja (isilwane sasekhaya sika-Kevin).
Akubathathanga isikhathi eside ukushintsha ukugxila. Babengasafuni ukubukeka njenge-FourSquare kodwa bagxilise imigomo yabo ekuhleleni nasekushicileleni izithombe.
Baqambe lolu hlelo lokusebenza olusha, ngokusekelwe koqobo, i-Instagram. Kodwa uyazi ukuthi kungani?
Isizathu sokuthi kungani i-Instagram ibizwa nge-Instagram
Ngaphakathi kwendaba ye-Instagram, igama lakhe linendaba. Futhi iphathelene nabadali. Bakhumbula amagama athi "isithombe-skrini" kanye "i-telegram" kusukela ebuntwaneni babo. Futhi, babethanda i-Polaroid ngaleso sikhathi, njengoba wazi ukuthi yayiwumkhiqizo odume kakhulu wokuthatha izithombe.
Abakwenza kwaba ukuthatha lawo magama amabili bawahlanganise, yingakho u-Insta, ngaso leso sikhathi; kanye negramu yocingo.
Iminyaka yama-hashtag
Kukholwe noma ungakukholwa, ama-hashtag awazange afike no-Facebook. Empeleni ku-Instagram baduma ngo-2011 futhi basivumela ukuthi sihlobanise ukushicilelwa nezihloko ezithile ukuze abanye bathole lezo zithombe abazithandayo.
Ngalowo nyaka, base benayo kakade abantu abangaphezu kwezigidi ezi-5 abasebenzisa i-Instagram futhi uhlelo lwabo lokusebenza lwaba yimpumelelo, yingakho i-Facebook (Meta) ibaqaphele).
Uyakhumbula ukuthi sathi bakhiphe inguqulo ye-Android? Nokho, naphezu kokuthi inethiwekhi yasungulwa ngo-2010, kwaze kwafika ngo-2012, ngo-April, lapho ibonakala. Futhi kube nomthelela kangangokuthi, ngaphansi kwamahora angu-24, babe nokulandwa okungaphezu kwesigidi. Futhi lokho kwaba yimbangela yokuthi uMark Zuckerberg, umnikazi we-Facebook, anqume ukuthi kufanele athenge leyo nethiwekhi. Eqinisweni, kuthathe izinsuku ezingu-6 kusukela kwethulwa i-Android ukuze kubanjwe uhlelo lokusebenza (ngo-$1000 bhiliyoni).
Indaba entsha ye-Instagram noMark Zuckerberg
Njengoba i-Instagram isivele ivela ku-Meta (noma i-Facebook ngaleso sikhathi), idlula "i-facelift" ephelele. Abagcinanga nje ngokuthuthukisa uhlelo lokusebenza, kodwa bethula ukuthuthukiswa okuningi. Okokuqala? Ukwazi ukumaka abantu ezithombeni. Okulandelayo? Inikeze ngomlayezo wangaphakathi lapho ungathumela khona kokubili izithombe namavidiyo.
Kumele kushiwo ukuthi izinguquko zokuqala zazincane kakhulu, zingekho izindaba ezahlanganiswa kancane kancane. Futhi njengoba lezi zigunyazwe abasebenzisi, njalo zigcina idizayini ekhangayo futhi kulula kakhulu ukuyisebenzisa, okwalandela kwaba uguquko.
Futhi kungenxa yokuthi, phakathi kuka-2015 no-2016 i-Instagram yaba nochungechunge lwezinguquko ezibaluleke kakhulu. Singagqamisa, isibonelo, iqiniso lokuthi ukukhangisa kufinyelele isicelo. Izikhangiso nokuthunyelwe okuxhasiwe, obekungekho kuze kube yileso sikhathi, kwaqala ukubonakala kubasebenzisi.
Futhi ngaleso sikhathi kwakukhona a ukushintsha kwelogo, ukulungiswa okuhlukanise abasebenzisi kancane phakathi kwalabo abathanda isithombe esisha nalabo abancamele esidala. Nezindaba zafika, okungukuthi, izindaba ze-Instagram, ezivumela abasebenzisi ukuthi balayishe isithombe noma ividiyo futhi iboniswe amahora angama-24. Yiqiniso, kwakungenxa yokuthi wehlulekile lapho ezama ukuthenga i-Snapchat (ngakho, njengoba engakwazi, wakopisha lokho kusebenza).
Kodwa mhlawumbe okwakumangalisa kakhulu kwaba isigaba "sokuhlola", lapho abasebenzisi babevunyelwe ukuthola okuqukethwe kwanoma yiluphi uhlobo, ngaphandle kokuthi babe ngabalandeli abalandela nge-akhawunti yakhe, okwavula amathuba amaningi okuthola ama-akhawunti amasha. Futhi ngokushesha ngemva kwalokho, wengeza ividiyo ebukhoma.
Kodwa kwakukhona futhi into embi. Futhi yilokho abasunguli be-instagram, ezazisengaphakathi kohlelo lokusebenza, nezinguquko ezenziwe, ikakhulukazi ukuguqulwa kwelogo, banquma ukushiya izikhundla zabo futhi basule ngoba abahambisani nalokho okwenziwa uFacebook.
2018, unyaka we-IGTV
Kwakungo-2018 lapho I-Instagram inike amandla esinye isici, i-IGTV, uhlelo lwamavidiyo amade abasebenzisi abangawaqopha futhi bawalayishe ngaphandle kokuba nomkhawulo wesikhathi esifushane.
Yize bengebaningi abayisebenzisayo, isaqinile, futhi i-Instagram ngaleso sikhathi yanqoba ngalowo msebenzi.
Kusukela ngo-2020 kuze kube manje
Besihlale ezinguqukweni zokugcina ngo-2018. Kodwa bebengagcinanga ku-Instagram. Eminyakeni emibili ngemva kwalezi zenzakalo, banquma phonsa ama-reels, ikhophi ye-TikTok ngaleso sikhathi eyayiqala ukuvela. Ngakho-ke basebenzise lesi sithuthukisi ukuze bakhe, bahlele futhi bathumele amavidiyo ajabulisayo (ekuqaleni kunqunyelwe isikhathi).
En Ngo-2021 kwakukhona "ukuhlasela" okubili: Ngakolunye uhlangothi, baya ku-e-commerce, bevumela ukuthengwa kwangaphakathi nohlelo ukuthi kwenziwe; ngakolunye uhlangothi, ukungavezi isibalo sokuthandwa, into exakayo nokuthi abanye bashaye ihlombe abanye bengaliboni iphuzu.
Futhi kuze kube manje singakutshela indaba ye-Instagram. Kunjalo, inkundla yezokuxhumana izoqhubeka nokubuyekezwa futhi ihlanganiswe njengenye esetshenziswa kakhulu. Yiziphi izindaba abangasilethela zona? Iziphi ongathanda?