Uma une-eCommerce noma usetha eyodwa, ngokuqinisekile enye yezinto zokuqala ezenzayo, kwesinye isikhathi ngokuzenzakalelayo, ukudala ikhasi le-Facebook, ikhasi le-Instagram, i-Twitter, iTikTok ... ngamafuphi, zonke izinkundla zokuxhumana ofuna ukuzenza. sebenzisa.ukuba khona. Futhi lapho usunesikhathi esithile kuwo futhi ubona ukuthi ayikho imiphumela, uzibuze ukuthi izinkundla zokuxhumana zenzelweni.
Kulokhu, Sizogxila kuzo ukuze ukwazi ukuzibona ngombono we-eCommerce. Futhi kusukela manje siyakutshela ukuthi zikufanele, kodwa kufanele wazi ukuthi zisebenza kanjani ngendlela efanele. Siqale?
Ayini amanethiwekhi omphakathi e-eCommerce?
Isitolo se-inthanethi, okufanele ukhathazeke ngakho kakhulu kusesitolo ngokwaso, okungukuthi, kuwebhusayithi yaso, ngoba okudingayo ukuthi abasebenzisi beze kuyo futhi balingeke ukuthi bathenge imikhiqizo onayo.
Kodwa-ke, amanethiwekhi omphakathi e-eCommerce nawo abalulekile futhi enza imisebenzi eminingana ebalulekile. Ikuphi? Siyakutshela ngabo.
Ziwumzila wokuxhumana
Umsebenzi wokuqala izinkundla zokuxhumana ezinawo uwukusebenza njengokuxhumana phakathi kwenkampani nekhasimende. Ngokusobala, Uzoba nefoni yakho, ikheli kanye ne-imeyili njengesiteshi, kodwa ngezinye izikhathi abantu abaningi banquma ukuxhumana nezinkundla zokuxhumana ukuphendula imibuzo noma ngoba kukhululekile kubo.
Kunjalo, lezi ziteshi kufanele zisebenze. Okusho ukuthi, kufanele uqaphe imilayezo engase ifinyelele kuwe, kanye namazwana, futhi iphendulwe ngokushesha ngangokunokwenzeka.
Uma umuntu ethumela umyalezo kodwa ungaphendulwa, kwakha isithombe esibi ngoba lowo othumele umbuzo ufuna uphenduleke, uma engakwenzi lokho acabange ukuthi akayinakekeli inkampani. .
Isibonelo, ake ucabange ukuthi ubonile igeyimu yevidiyo engenye yezakudala futhi banayo ishibhile. Okujwayelekile wukuthi uma unokungabaza uyabuza bese uthatha isinqumo sokumthumelela umyalezo kuFacebook ngoba yilapho obone khona leso sikhangiso. Nokho, amahora ayahamba futhi akakuphenduli. Nezinsuku kanye nokunye. Ungakwethemba ukuthenga esitolo okubonakala kungasabeli kuwe?
Uma sikhuluma ngecala eliphambene, okungukuthi, lokho umyalezo utholwa futhi uphendulwe maduzane, iklayenti lizojabula ukuthi liyiphendulile, kodwa futhi ukuthi uxazulula ukungabaza. Ngandlela-thile, umnika ukusunduza angase akudinge ukuze athenge.
Ngakho-ke, uma ungeke ube nesikhathi sokubhekana nezinkundla zokuxhumana, kungcono ukuthi ukhethe eyodwa noma ezimbili kuphela ukuze ube khona futhi ongakwazi ukulawula.
Bagcina abantu
Omunye umsebenzi nesizathu salokho okusetshenziselwa izinkundla zokuxhumana ukugcina abantu. Izikhathi eziningi amakhasimende angakuthola ezinkundleni zokuxhumana, noma nasekusesheni abakwenzayo. Into evamile ukuthi ekuqaleni babeka umyalelo futhi yilokho.
Kodwa uma bezizwe benelisekile, futhi bayaphinda, ngokushesha noma kamuva bazovakashela izinkundla zokuxhumana futhi bazithande noma babe abalandeli. Lapho sebethathe isinyathelo sokuqala.
Futhi kusukela ngaleso sikhathi kuqhubeke, Umsebenzi wamanethiwekhi omphakathi ukuwagcina. Udinga ukuthi bahlale nawe futhi ubanikeze okuqukethwe owaziyo ukuthi kuzoba nentshisekelo kubo. Ngesikhathi esifanayo, kufanele ubenze babone ukuthi babalulekile (ngesaphulelo, ngezimanga noma ngisho nama-raffles). Lokhu kusiza ukuxhumana namakhasimende nokwakha ukwethembeka kwawo, ukuze kuthi lapho kufanele athenge okuthile okuthengisayo, eze kuwe, hhayi emncintiswaneni (ngisho noma amanani akho engaphezulu).
Angesinye isiteshi sokuthengisa
Wake wayizwa inkulumo ethi: "Ungawabeki wonke amaqanda akho kubhasikidi owodwa"? Manje cabanga nge-eCommerce yakho. Isiteshi sakho sokuthengisa siyisitolo se-inthanethi, yebo. Kodwa akufanele kube yiyo yodwa.
Ungathengisa ngezinkundla zokuxhumana. Noma ngezinye izinkundla.
Esimweni sokuqala, izinkundla zokuxhumana ezifana ne-Facebook noma i-Instagram zikuvumela ukuthi uthengise imikhiqizo yakho endaweni yesikhulumi ngokwakha isitolo esiku-inthanethi ngaphakathi kwamanethiwekhi. Yebo, kusho ukuthi amakhasimende awayi esitolo sakho, kodwa ayiziteshi zokuthengisa ezingase zisebenze kahle ngezinye izikhathi (futhi ngokungashiyi i-Facebook ngeke kudingeke zikufihle kubalandeli bakho).
Zisebenzela ukufinyelela amakhasimende amaningi
Ngomqondo wokukhangisa. Ngokukwazi ukuhlukanisa umphakathi, imikhankaso yokukhangisa ijwayelana kangcono nalawo makhasimende owafunayo. Akufani nokwethula umkhankaso kuwo wonke umuntu oku-Facebook kunokuhlanganisa iqembu elithile (isibonelo, abesifazane abathanda ukukhulelwa (uma uthengisa imikhiqizo ehlobene nayo).
bakunikeza idatha
Yebo, yebo, amanethiwekhi omphakathi ahlinzeka ngedatha ngokuya ngamaphrofayili abasebenzisi, ukuvakasha, imali engenayo... Lonke lolu lwazi lukusiza ukuthi wenze imikhankaso emihle yokuthengisa futhi wazi ukuthi amakhasimende akho afunani noma athanda ini ukuze ukwazi ukugxila kulokho. okuqukethwe.
Kodwa okungenzeka awukwazi ukuthi nakho Ingakutshela uma ukhethe kahle iklayenti lakho elifanele. Siyazichaza; Cabanga ukuthi unesitolo samateki futhi ocwaningweni lwakho unqume ukuthi ikhasimende lakho elikahle ngamadoda nabesifazane abaphakathi kweminyaka engama-25 nengama-40 abavame ukuyogijima futhi badlale imidlalo nsuku zonke.
Kodwa-ke, kuvele ukuthi ngemuva kokuba kumanethiwekhi uthola ukuthi iphrofayili ekuvakashela kakhulu abantu abasha abaphakathi kweminyaka engama-20 no-30 abangadlali ezemidlalo kodwa abathanda kakhulu imiklamo yezicathulo.
Akusho ukuthi wena iphrofayili yekhasimende ekahle akulungile, kodwa awukacabangi abanye abangavula izimakethe ezengeziwe ukuze ugxile kuzo.
Konke lokhu kungatholakala emibikweni onikezwa amanethiwekhi futhi nabo ungathola ukuthi ngabe inqubekelaphambili ye-eCommerce ihamba kahle nokuthi ungabafinyelela kanjani abantu abaningi ngale mikhankaso yokukhokha (ukuze iphumelele kakhulu).
Ingabe manje sekucace kakhudlwana kuwe ukuthi iziphi izinkundla zokuxhumana ezenzelwe i-eCommerce?