Ngokwesifundo I-Global Retail eCommerce Index 2015, eyenziwa yinkampani yabeluleki baseMelika E-Kearney, ISpain ingelinye lamazwe akhanga kakhulu ukuthenga online. Ngokwalo mbiko, ISpain isendaweni yesi-18 yamazwe anethonya elikhulu ku-eCommerce, ngokuthandwa cishe kwamaphoyinti angama-40 ngokwesilinganiso.
Lezi zindaba ezinhle ziba zinhle ngemuva kokuqinisekisa lokho embikweni wangonyaka odlule, iSpain yayisengcupheni yokungena kuma-Top 30 yamazwe anethonya elikhulu kwezohwebo ze-elekthronikhi. Akungabazeki ukuthi, umsebenzi osomabhizinisi nezinkampani zaseSpain abawenzile ukuthuthukisa i-eCommerce nokukhulisa amabhizinisi abo usizuzile, kuthuthukisa ukuba khona kwabo ku-inthanethi futhi kwandisa ukwethenjwa kwabathengi.
Lo mbiko ongenhla uyanikela España un ukukhula okungenzeka minyaka yonke kwama-20%, iphesenti elifana kakhulu nelase-United States (22%), izwe elihola ohlwini lwamazwe anethonya elikhulu ku-eCommerce.
Ngakolunye uhlangothi, uma izilinganiso ezicatshangelwayo zesikhathi esizayo zilandela inkambo yazo, ISpain kulindeleke ukuthi inyuse inani layo lokuthengisa lonyaka nge-16% eminyakeni emihlanu ezayo.
UMike Moriarty, umlingani e-AT Kearney futhi ongomunye wababhali besifundo, usho lokho “Ukukhuphuka kwezentengiselwano ye-elekthronikhi kulethe izinselelo: kokubili kubasabalalisi abanobukhona obubonakalayo kanye nabadijithali kuphela. Bafunda ukuthi ikusasa lomkhakha akuyona i-digital kuphela, kodwa nokuthi kudingeka umnikelo wokudala oxhumanisa ukuthengwa okuku-inthanethi nangokwenyama ».
Ngokwakhe, uHana Ben-Shabat, naye ongumlingani wababonisi kanye nombhali osebenza naye wohlu, uphetha ngokuthi "Imikhiqizo isemhlabeni jikelele ngesizathu: amasistimu, izikali nolwazi lwazo ezifundeni kuyabaphoqa ukuthi badudule imingcele yabo kancane". Futhi ukuthi ukunquma ukuthi ungabeka kuphi izinhloso zakho, ngokusho kukaBen-Shabat, "Okuwukuphela kwendlela yokusebenzisa amathuba okuthengisa amanje kanye namathuba okukhulisa inzuzo".
I-USA, China ne-UK, abaholi kwi-eCommerce yomhlaba
I-China, umholi we-eCommerce kuze kube muva nje, idlulwe yi-United States, ishiya isigebenga sase-Asia sisendaweni yesibili. I-United Kingdom inyukele ezindaweni ezimbili, yathuthela endaweni yesithathu ohlwini.
Labo abasele ngemuva ngamaJapan, alahlekelwe yizindawo ezimbili, abuyela endaweni yesithathu ohlwini. Izindawo zesihlanu nezesithupha zihlala iJalimane neFrance ngokulandelana, ngayinye yazo iphakanyiswe indawo eyodwa ohlwini.
Indawo yesikhombisa ithathwe yiNingizimu Korea, eselahlekelwe yizindawo ezimbili. Abajabule ngokwengeziwe kumele kube amaRussia asezuze izindawo ezi-5, ahlala endaweni yesishiyagalombili ohlwini. Yize intaba ebabazekayo ibhekwe ngabaseBelgium, abakhombisa indawo yesishiyagalolunye enhle kakhulu ngemuva kokuqwala izindawo eziyi-15.
Imikhakha enamandla kakhulu eCommerce eSpain
Ubuchwepheshe bolwazi kanye ne-elekthronikhi bukhona kakhulu kwi-Intanethi futhi yimikhakha enethonya elikhulu eSpain ku-eCommerce, ngokusho kombiko. Le mikhakha iyona ethola ukuthengiswa kakhulu.
Ucwaningo lukhombisa nokuthi amabhizinisi amakhulu e-elekthronikhi eSpain yi-Amazon, i-El Corte Inglés neFnac.
Amabhizinisi anezinga eliphakeme lokuncintisana kwi-Intanethi ahambelana nemikhakha yezimbali kanye neparapharmacy.
Eminye imininingwane ephawulekayo ihlobene nezitolo zemfashini eziku-inthanethi okuthi, ngaphandle kokubonakala abanakho kanye nevolumu yethrafikhi abayikhiqizayo, lapho i-Push ifika ekushosheni, baguqula kancane kube ukuthengisa kuneminye imikhakha. Lokhu kwenzeka ngenxa yezinga eliphezulu lezinqola ezilahliwe ngaphandle kokwenza ukuthenga okuphawula lo mkhakha.
Mayelana nenani labantu, umkhakha ophakathi kweminyaka eyi-16 nengama-35 weminyaka ugqama njengowuthenga kakhulu eSpain. Abathengi abangaphansi kweminyaka engama-55 bamele ama-44% esamba, okukhombisa ukuthambekela okuzoqhubeka kuzizukulwane ezizayo. Imikhakha yayo yokusebenza ifaka imfashini, i-elekthronikhi, izincwadi nomculo. Kuyathakazelisa ukubona ukuthi ukudla akukho phakathi kwezinto abazithandayo ku-Intanethi, yize izitolo ezinkulu eziku-inthanethi zikhuphule ubukhona bazo.
Isithombe- izinwele ezimfishane