I-Racc, i-Axa, i-Catalana Occidente neRastreator.com yizona imiphakathi yomshuwalense wedijithali ngokungena okukhulu kunethiwekhi futhi okwenza ukwethembeka okuningi, ngokusho kombiko wokuqala ku- umshuwalense wezinto eziphilayo eyenziwe yi-Acceso, inkampani ehamba phambili kwi-Media and Consumer Intelligence eSpain naseLatin America. Ucwaningo luhlaziya ububanzi bokuqukethwe okuhlobene nomshuwalense ku- ukuxhumana nomphakathi, ukubekwa kwemikhiqizo eyahlukene kulo mkhakha nokhiye wokuthola isu eliyimpumelelo kulesi sigaba.
Ucwaningo ludweba ibalazwe lomkhakha odlula ekujuleni izinguquko zedijithali nalapho izinkampani zomshuwalense ziqala ukuthatha inselelo yokuxhumana nezakhamizi ngokusebenzisa imigudu yokuhlinzeka ngamakhasimende nokumaketha okuqukethwe. Ucwaningo lukhombisa nokuthi abathengisi bendabuko nabalamuli banciphisa isisindo ebusweni babadlali abasha abafuna ukuzibeka endaweni yabo, njengabaqhathanisi, nokuthi ukuzibophezela ezinkampanini nasezinsizakalweni zabo akuxhomekile kubukhulu bezithameli zabo: imiphakathi emincane ivela lwekucocisana njengalezo ezidalwe nguSeguros Bilbao, Previsión Sanitaria noma Reale Seguros.
El umkhakha womshuwalense Ingenye yalezo ezihlangabezana ngendlela ejulile ushintsho oluya emakethe lapho izingxoxo eziqondile nomthengi kuyisihluthulelo, hhayi nje kuphela ukukwazi ukuxhumana nomkhiqizo, kodwa ukuqonda ngokujulile izidingo zabo nokuzidlulisela kubo sipho. Ngokwengxenye, lokhu kungenxa yesisindo somthethonqubo kanye ne-trajectory enamathele ebhizinisini lendabuko elinamandla ngokwengeziwe. Yize kungeyona eminye yemikhakha ebonakala kakhulu kumanethiwekhi, umsebenzi womkhakha womshuwalense kule ndawo ukhula ngokunganqandeki
I-ecosystem yedijithali yomkhakha womshuwalense
Ngokusho kwe- ukutadisha Ukufinyelela, i- uhlelo lwezemvelo lwengxoxo eSpain mayelana nomkhakha womshuwalense kuyinkimbinkimbi. Amakhasimende nomphakathi jikelele bahlala esikhungweni esimaphakathi futhi, okuxhumene nabo, kuyinethiwekhi lapho befuna khona isikhala sabo ngokwenziwa kwezinkampani zokuqukethwe, izisekelo, abadayisi, abaxhumanisi, abaqhathanisi nabaxhasi.
Ku izinkampani, iziteshi ezithile ze isevisi yamakhasimende baqhubeka ngokudlala indima ehamba phambili ekuhambiseni ukunikezwa kwesikhathi esizayo kanye nokufunwa kwezinsizakalo. Ngaphezu kwalokho, bamele ithuba lokuxazulula izehlakalo kanye nethuluzi elibalulekile lokuthola ulwazi ngamakhasimende. Futhi, ziwusizo olukhulu ekunciphiseni umthelela wenhlekelele engaba khona yedumela. Brands ukubheja isu lokuqukethwe njenge-eksisi yokukhiqiza inani nokukhiqiza imiphakathi eqinile, ezinzile enenani elikhulu lokuhlukanisa.
Ngokuqondene ne abaqhathanisi, ukwenza ngezifiso ukunikezwa kuholela kumakhasimende angaba khona ukuthi anikeze indima evelele ku- abaqhathanisi bemishwalense, ikakhulukazi uma behlinzeka ngemininingwane eningiliziwe, ephelele futhi ezimele. Ngakolunye uhlangothi, abaqhathanisi bacabanga indima yokulamula phakathi kwezinkampani namakhasimende, esebenza njengezinkomba.
Mayelana ama-broker kanye nama-ejenti, njengabalamuli, balahlekelwa ukugqama lapho bebhekene nemininingwane emisha neziteshi zebhizinisi. Abaxhasi, izinhlangano ezenzelwa umphakathi nezisekelo zinikeza umongo wokukhetha wamagugu nezimiso eziyisisekelo ezinkampanini futhi zinikeza ukuhambisana nemizamo abayenzayo.
I-Los abezindaba, bobabili abajwayelekile kanye nabakhethekile, badlala indima ebalulekile ekwenziweni kokuqukethwe futhi bagcine ukuxhumana okuhlukile namakhasimende angaba khona ezigabeni ezahlukahlukene zokuguqulwa. Lezi zinkundla zinomthelela esigabeni sokugcina senqubo yokuthola izinkonzo ezintsha, ngenxa yenkululeko eminye yemibono eveziwe enqunyiwe.
Ucwaningo lwe-Acceso nalo luwucacisa ngokusobala umehluko phakathi izilaleli nomqondo obanzi we ukubandakanyeka, okubandakanya, phakathi kokunye, izinga lokuzibophezela, ukwethembeka kanye nokukhuthaza kwabasebenzisi kulo mkhiqizo. Ngalesi sizathu, kubalulekile ukuqonda ukuthi ingxoxo ihlelwe kanjani kunethiwekhi, lapho kwenziwa khona izigaba ezahlukahlukene zokucatshangelwa nokuguqulwa kweklayenti nokuthi yimaphi amaphethini wethonya esimweni ngasinye. Ngokulinganisa ukusebenzisana phakathi kwababhali bomphakathi, kungenzeka ukunquma ukwethembana nokusondelana abakugcinayo, izimfanelo ezibalulekile zokwandisa ithonya phezu kwabo nokukhiqiza inani lomkhiqizo.
Yazi umsebenzisi
Ukuthuthukiswa Iwebhu ye-2.0 ivumele izakhamizi ukuthi zihlanganyele ku- imiphakathi edijithali ngokusondelana noma izintshisekelo ezifanayo. Inani lale miphakathi likhula kakhulu njengoba ubukhulu bamalungu ayo bukhula. Kepha lobu bungako abulinganiswa ngobumbano obungenzi lutho, kepha ngokusebenzisana okuboniswa amalungu alo ngezenzo zikakhonkolo maqondana nokuqukethwe abakuphawulayo, abakwabelanayo, abakucabangayo noma abakuvumayo. Imiphakathi Ephilayo iyithuluzi lokuqala emakethe elivumela ukuhlola nokukala lokhu kusebenzisana, okuvumela imikhiqizo ukuthi:
- Yazi ukuthi ingxoxo ngomkhiqizo noma ngomqondo yakhiwe kanjani, thola izethameli ezahlukahlukene namaphethini wazo wethonya langempela. Inikezela ngombono wamasu nomhlaba wonke enhlanganweni yomphakathi wezenhlalo ezungeze uphawu, umkhakha wayo kanye nezindawo zayo ezithakaselayo.
- Chaza okhiye becebo lokuxhumana nokumaketha elizolandelwa izethameli ngamunye, ikhulisa imiyalezo ukuze iyivumelanise nemiphakathi ehlukene ephila enkampanini. Ikuvumela ukuthi udale izigaxa zesenzo ukunika amandla ingxoxo engaphezu kwenani labalandeli.
- Khomba okuyinhloko abathonya izethameli ezahlukahlukene, ubukhulu bayo kanye nezinga lomuthi kadokotela nokuqinisa ubudlelwano nabangathembeki. Imiphakathi Ephilayo inikeza imininingwane ephelele yababhali abaqeqeshiwe, ehlukaniswe izindima futhi ebekwa eqhulwini ukuze bakwazi ukusebenzisa imikhankaso yezokuxhumana yezenhlalo, ukwenza izindlela zokuxhumana, ukumema imicimbi, njll., Ukuwahlukanisa ngokwezici zekhwalithi (ithoni, ukuxhumana neminye imikhiqizo , ikhono lokukhiqiza okuqukethwe kwakho, izinga lokubandakanya, njll.).
Imiphakathi ephilayo ithembele kubuchwepheshe bayo nendlela yokwenza ukuze imikhiqizo ikwazi ukusebenzisa amathuba azo zonke iziteshi zayo ngendlela entsha egxile ekwazini indlela yokuziphatha, ubudlelwano nemikhuba yabathengi. Inkampani isebenzisa ama-algorithms we Inethiwekhi Yesayensi (isiyalo esuselwe ebudlelwaneni bezenhlalo), ukuqonda ukuthi abathintekayo brand nokuthi imiphi imiphakathi abayakhelayo, kanye namaphethini wokusabalalisa ulwazi nendima kanye nomthelela welungu ngalinye lamalungu omphakathi.