Umkhakha we eCommerce iqhubekela phambili ngejubane eligcwele eSpain. Kulindeleke ukuthi kulo nyaka ka-2015, ukuthengiswa kwezitolo eziku-inthanethi zaseSpain baphula irekhodi elisha, elidlula ama-euro ayizigidi eziyi-15.000 futhi amathemba wango-2016 angcono kakhulu.
Lokhu kuboniswa yimininingwane eqoqwe kufayela le- i-infographics yenziwe ngu I-PrestaShop, isisombululo esivulekile esisetshenziswa kakhulu se-eCommerce eSpain. Zingaphezu kuka-40.000 izitolo eziku-inthanethi esezivele zisebenzisa iPreststop kuleli.
Ukuthengiswa okuku-inthanethi eSpain kuhlanganisiwe
Ngokombiko wakamuva ovela kwiNational Markets and Competition Commission, ukuthengiswa oku-inthanethi eSpain kufinyelele ezigidini ezingama-11.575 zama-euro ezingxenyeni ezintathu zokuqala zonyaka wezi-2015. Uma ukuthambekela okufanayo kuqhubeka kwikota yesine, kulo nyaka iCommerce yaseSpain izonqoba isithiyo sama-euro ayizigidi eziyi-15.000, irekhodi elisha ngemuva kwama-euro ayizigidi ezingama-14.610 ngo-2014. Ngo-2016, izitolo eziku-inthanethi zaseSpain zizoba nenzuzo engama-euro ayizigidi ezingama-24.700, ezimele ukwanda ngama-40%, ngokusho kwesibikezelo seBoston Consulting Group.
Ekupheleni kuka-2015, ama-67% aseSpain azobe esethenge ku-Intanethi okungenani kanye empilweni yawo, ngokusho kwe-Interactive Advertising Bureau (IAB). I- Ukusetshenziswa okujwayelekile kwe-inthanethi eSpain kumi kuma-euro angama-658 ngonyaka, kusekude nama-1.117 euros eFrance, 1.350 euros eJalimane noma 1.549 euros e-United Kingdom ngokusho kwedatha yeRetailMeNot. Ngaphandle kwalokhu, iCommerce yaseSpain izobe ikhule ngo-18% ngo-2015 ngokwe-IAB, isilinganiso esiphakeme kunaleso sezinye izimakethe ezihola phambili zaseYurophu ezifana neFrance (17%) noma iNgilandi (16,2%).
Ucwaningo olufanayo lukhombisa ukuthi abaseSpain bathenga kwi-Intanethi ikakhulukazi ukonga (86%), ukunethezeka (78%), ukwethemba noma ukuncoma (68%), noma ngoba lokho abakufunayo kutholakala ku-inthanethi kuphela (63%).
Izitolo ezingaphezu kuka-40.000 ze-PrestaShop eSpain
ESpain sekuvele kunezitolo ezingaphezu kuka-40.000 eziku-inthanethi ezisuselwa ku-PrestaShop, idatha eyihlanganisa njenge- isisombululo somthombo ovulekile esetshenziswa kakhulu kuleli zwe.
Ukuvela kwayo kube yinto emangalisayo. I-PrestaShop yafika eSpain ngo-2012 kanti ngonyaka wokuqala yayivele ifinyelele ezitolo eziyi-10.000 2013 eziku-inthanethi. Ekupheleni konyaka we-20.000 beyikhona kuma-eCommerce angaphezu kwama-40.000 XNUMX kanti ngonyaka odlule ikuphindaphinde kabili ukuqaliswa kwayo ukufinyelela ezitolo ezingama-XNUMX.
IMadrid ihola isikhundla sikazwelonke sezitolo zePrestaShop eSpain ngenani lezitolo zikagesi ezingama-5.986 ezisebenzisa lesi sixazululo kuleso sifundazwe. Ilandelwa eduze yiBarcelona, enezitolo ezingama-5.610 kanti kude yiValencia (2.765), i-Alicante (1.977) neSeville (1.656).
UBertrand Amaraggi, iMenenja Yezwe yaseSpain, uchaza izizathu zokuphumelela kwePrestaShop eSpain: “ISpain ingenye yezimakethe ezibonakala kakhulu eYurophu ngokubuka kwedijithali. Yingakho izitolo eziningi zikhuthazwa ukuba ziqale ukuthengisa kwi-Intanethi. Kule nselelo, isoftware ye-PrestaShop ibamba iqhaza elibalulekile ngokunikeza noma yiliphi ibhizinisi ithuba lokudala nokuphatha isitolo esiku-inthanethi ngaphandle kwezindleko ”.
Kulo nyaka inkampani nayo yethule I-PrestaShop Cloud, ifu inguqulo ye-e-commerce yayo edumile ekuvumela ukuthi udale izitolo eziku-inthanethi ezisingathwe kumaseva ka-PrestaShop uqobo. Ngenxa yalolu hlelo olusha, izinkampani zaseSpain ezincane nezisemaphakathi zizokwazi ukwethula i-eCommerce yazo ngendlela elula futhi esheshayo.
I-PrestaShop yasungulwa ngo-2007 ngenhloso yokunikeza umhlaba isisombululo samahhala nesisezingeni se-eCommerce esisekelwa izinzuzo zesoftware yamahhala. Izixazululo zayo zitholakala emazweni angama-200 nangezilimi ezingama-65, futhi zisetshenziswa ngaphezu kwezitolo ezingama-250.000 emhlabeni jikelele.
Ama-webminars wamahhala aqeqeshiwe
Ngenhloso yokuqhubeka nokugqugquzela izitolo ukuthi zivulele umhlaba wezentengiselwano ngogesi, ukuze zifunde kabanzi ngokuMaketha oku-Inthanethi nokwandisa ukuthengisa kwazo ngoKhisimusi, i-PrestaShop izohlela uchungechunge lwe ama-webinar wamahhala eholwa ngochwepheshe abahamba phambili kulo mkhakha.
Ama-webinars azobhekana nokuthi lisetshenziswa kanjani isu elinenzuzo le-eCommerce, ukuthi ungakha kanjani isitolo samahhala esiku-inthanethi ngePrestaShop, ukuthi ungalithuthukisa kanjani ikhasi lokukhokha noma i-SEO phakathi kwezinye izihloko.
Lezi webminars zizokwenzeka ngoNovemba 23, 24 no-25. Ungathola ngazo futhi ubhalise lapha.