Phakathi nengxenye yokuqala ka-2016, ivolumu ye- ukuthengiswa kwenkampani yase-Italy iPrada, kwehle kakhulu. Eqinisweni, inzuzo yomkhiqizo wemfashini yehle ngo-14.8% ezinyangeni zokuqala zalo nyaka, ngaphansi kwama-euro ayizigidi eziyi-1.55, kanti inzuzo yayo yonke yehle ngama-24% yaya ezigidini ezingama-141.9 zamaRandi. Inkampani manje isimemezela ukuthi izogxila kuyo imizamo ku-e-commerce yokuthuthukisa amawindi akho.
Kubalulekile ukusho ukuthi zonke izifunda lapho umkhiqizo unezinkinga khona, ngaphandle kwe-United Kingdom. Imakethe eyinkimbinkimbi njengeHong Kong kuholele ekwehleni kwemali engenayo engama-22%. Ukuhlaselwa kwamaphekula nakho kube nomthelela omubi kwezokuvakasha zaseYurophu ngokwehla kwengeniso okungama-20%.
Inkampani kufanele iqale kabusha uma ifuna ukuvuselela ukuthengisa, yehlise amanani entengo yezikhwama zayo futhi igxile kuyo izikhwama eziphansi, ngamanani angaphansi kwe- € 2.000.
Ukugxila kakhulu ku-Ecommerce
Hhayi kuphela IPrada izosebenzisa imali encane ekukhangiseni nasezikhangisweni, kepha futhi ihlose ukukhulisa ukugxila kwayo ekuthengisweni kwe-inthanethi. Yize kuliqiniso ukuthi ifemu isivele inesitolo esiku-inthanethi, empeleni ayisinakanga kangako ngakho-ke isu elisha lihlose ukuguqula umbono.
Umgomo ukuphinda kabili ukuthengisa kwakho okuku-inthanethi minyaka yonke kule minyaka emithathu ezayo, into okufanele futhi isize ukukhuphula ukuthengiswa kwe-inthanethi kwamasheya we-2% okwamanje okufaka isandla ekuphumeni okuphelele kwenkampani.
Ekugcineni, yisho futhi ukuthi lo mkhiqizo uzokwakha kabusha inethiwekhi yezitolo ezindaweni ezingathandeki kangako, kanti ezinye zizolungiswa noma zivuselelwe. Zonke lezi zinguquko enkampanini kufanele zanele ukubona ukukhula ngonyaka ozayo.