Ngokusho kukaGoldman Sachs, elinye lamaqembu amakhulu kakhulu okutshalwa kwezimali emhlabeni, UNike noRalfp Lauren, izinkampani ezimbili ezimi kahle e-Ecommerce, njengamanje sisebenzisa ithuba lokukhula kwalo mkhakha we-e-commerce. Leli qembu libona ukukhula okungama-22% kwezentengiselwano ngo-2016, nezinkampani ezinamandla amakhulu, emakethe enenzuzo enkulu.
Lezi zinkampani ezimbili zidayisa imikhiqizo ethathwa njengeyiseduze kwempahla eluhlaza futhi nayo ebhekana nezinselelo ku- Imakethe ye-e-commerce. Yize yonke le mikhiqizo ingathengiswa yi-Amazon, abathengisi bakanokusho basabhekene nomgwaqo onzima ongaphambili, kufaka phakathi ukuthola ibhalansi phakathi kwe- ukwandisa ukuthengisa online nokugcina inethiwekhi yezitolo ezibonakalayo.
Kuyafaneleka ukusho ukuthi ifayela le- Inkampani iRalph Lauren isanda kumemezela inhloso yayo yokuvala izitolo ezingaphezu kuka-50 futhi sinciphise abasebenzi bayo ngokugcwele ngo-8%, konke ngenhloso yokukhuculula izimali zenkampani, ukuhlela kabusha futhi kube lula ukushesha. Leli qembu liphinde laveza amandla walezo zinkampani ezigxila kuphela ku- ukuthengiswa kwemikhiqizo nge-Intanethi.
UGoldman Sachs ubalula ukuthi ingxenye enkulu yabathengisi abaku-inthanethi kwi-Intanethi, njenge-Amazon, inenzuzo ngaphezu kwabanye ngomqondo wokuthi banayo ikhono lokutshala imali enkulu emisebenzini yokuthobela, ngenkathi ezinye zalezi zinkampani kufanele zincike kubathengisi bangaphandle abanqunyelwe ngezikhathi zokusebenza okuphezulu.
Kuyacaca futhi ukuthi kubaluleke kangakanani ngaso sonke isikhathi I-Ecommerce, okuholele kumikhiqizo emikhulu nezinkampani, ukulwela ukudala ulwazi olungcono lokuthenga kubasebenzisi, ikakhulukazi lapho manje sekuyaziwa ukuthi bazimisele kakhulu ukuthenga ezitolo eziku-inthanethi ngokuqhathaniswa nezitolo ezingokwenyama.