UMnyango Wezezimboni, Amandla Nezokuvakasha wethule ifayili le- Funda ku-Electronic Commerce B2C 2013, okwenziwa yiNational Observatory of Telecommunications kanye ne-Information Society (ONTSI). Imininingwane ekulo mbiko yembula ukuthi eCommerce B2C iyaqhubeka nokwanda, ngokunyuka ngo-18% ngo-2013 Ngonyaka odlule. Lokhu kukhuphuka ngamaphesenti angu-4,6 aphezulu kunalokho okwenzeka ngo-2012, okube ngu-13,4%.
Este ukukhula kwe-e-commerce Lokhu kungenxa yokwanda kwenani labathengi nge-Intanethi kanye nokwenyuka kwemali esetshenzisiwe kumthengi ngamunye. Inani labathengi be-Inthanethi lisukile ezigidini ezili-15,2 ngo-2012 laya ezigidini eziyi-17,2 ngo-2013, okusho ukwanda ngo-14%. Ngokwengxenye yayo, ukusetshenziswa kwemali okumaphakathi kukhuphuke ngo-2013% ngo-3,9 kuya kuma-euro angama-848 uma kuqhathaniswa no-816 ngo-2012. Ukukhula okuqhubekayo kwenani labantu abasebenzisa i-Intanethi, elimele abantu abangama-73,1%, nakho kuneqhaza ekwandisweni kwe-eCommerce. , okungamaphesenti ama-15% kunango-3,2.
Umbiko wethulwe ngu UCesar Miralles, umqondisi jikelele weRed.es, kanye U-Elena Gómez de Pozuelo, Umongameli weSpanish Association of the Digital Economy (ADIGITAL), ngaphakathi kohlaka lwe-EEC 2014, lapho kulo nyaka i-FICOD ikhona, ngenxa yokuzibophezela okuqinile kwalesi Sithangami ukuthuthukisa ithalente labosomabhizinisi nokuxhasa iziteshi ze-eCommerce eSpain .
Iphrofayili yomthengi eku-inthanethi
El iphrofayili yomthengi we-inthanethi kuyefana nokwabantu abasebenzisa i-Intanethi ngokujwayelekile, lapho iningi labathengi abaneminyaka engama-25 kuya kwengama-49 abahlala ezindaweni zasemadolobheni ezinabantu abangaphezu kuka-100.000.
Mayelana nokuvama kokuthenga, u-14,9% wabathengi be-Intanethi benza njalo ngenyanga. Ngaphezu kwalokho, inani lezigaba ezithengiwe lingu-3,7 kanye nenombolo yezinqubo zokuthenga 10,51.
El ekhaya kuseyindawo ekhethwayo yokwenza bethenga nge-inthanethi (92,3%) futhi, ngokokuqala ngqá, bakhetha ukuthenga Amadivayisi eselula (4,4% wokuthengiwe) kune- from indawo yokusebenza (3,3%).
Ngonyaka wesibili ngokulandelana, amawebhusayithi athengisa kakhulu nge-Intanethi abalwa njengayinhloko isiteshi sokuthenga (52,6%), kulandelwa izinkampani ezihlanganisa izitolo ezingokoqobo nezingokoqobo (39,3%) kanye ne- amawebhusayithi kusuka kumkhiqizi (35,5%).
I-Las amakhadi wesikweletu nawebhukumali Baqhubeka beyindlela yokukhokha encanyelwayo lapho bethenga (52,8%), yize ukusetshenziswa kwabo kwehla ngamaphesenti ayi-10,1 maqondana no-2012. Kodwa-ke, ukusetshenziswa kwe amapulatifomu wokukhokha we-elektroniki kuphela isetshenziswe kokuthengiselana okungu-28,4%. Izindlela zokukhokha ezingasetshenziswanga kakhulu zifaka phakathi ukudonswa kwemali ngqo kanye nokheshi ekudilivweni (17,1%), kanye nezinye izindlela zokukhokha (1,6%) kanye nomakhalekhukhwini (0,2%).
Imikhiqizo eqhubeka nokuhola ibhizinisi eliku-inthanethi yilezo zomkhakha wezokuvakasha, amathikithi ezokuthutha (59,4%) nezindawo zokubhuka (51,6%), kulandelwa ukuthengwa kwezingubo, izesekeli nempahla yezemidlalo (49,6%) nokuthengwa kwamathikithi emibukiso (49,1%).
Izinhlobo ezihlukile ze-eCommerce: mCommerce
Ngo-2013, inani labasebenzisi be-Inthanethi abathenga imikhiqizo noma amasevisi ngokusebenzisa i- Amadivayisi eselula (mCommerce), ifinyelela kubantu abayizigidi ezingama-4,4, okusho ukwanda kwama-13,8% uma kuqhathaniswa nango-2012 no-25,6% wabathengi be-Intanethi. Ama-68,1% alabo abasebenzisa omakhalekhukhwini noma amathebulethi ukuthenga babheka ukuthi lawa madivayisi anele ukwenza kanjalo, kanti ngo-6,3% awabangelwa ubunzima obukhulu ekuphequluleni (61,8%), ngoba akuzona zonke izinketho iwebhusayithi ifakiwe (39,1%) noma ngenxa yokungaboni kahle (36,8%).
Phakathi kwezinto ezithengiwe ku- Ezokuhwebelana Imikhiqizo yomzimba (61,8%), okuqukethwe kwidijithali (58,1%) kanye nezinsizakalo ezifana nezokuthutha, amathikithi omcimbi noma umshuwalense (53,8%) kuyabonakala, futhi njengakwi-eCommerce, abathengi badonsa kakhulu amadoda (60,7%) aphakathi kweminyaka engama-35 nengama-49 ubudala (41,2 %).
Mayelana nokusetshenziswa kwe izicelo zeselula, 32,2% wabasebenzisi be-Intanethi abathenga ku-inthanethi abasebenzisa ithebhulethi noma iselula, bathole uhlelo lokukhokha kwi-Intanethi, abaphumelela kakhulu yilabo abahambisana nemiyalezo (47,2%), imidlalo (30,9%) nezokuzijabulisa (30,1%) . Iselula iyona ndawo okuyiwa kuyo (66,9%), kuyilapho u-10,4% wabasebenzisi be-Intanethi bathenga izinhlelo zokusebenza zethebhulethi yabo kanti u-22,7% ukwenze lokho kuwo womabili amadivayisi.
Elinye iqiniso elivelele ngukuthi u-11,9% wabathengi be-Intanethi babhaliselwe insizakalo ethile yokuqukethwe yedijithali, ikakhulukazi umculo, ividiyo nabezindaba. I-PC iyaqhubeka nokuba yindlela yokubonisana ekhethwayo elandelwa omakhalekhukhwini, amaphilisi kanye nama-Smart TV.
Ukuvuthwa komkhakha we-eCommerce eSpain
Kube nokwanda kwezehlakalo zokuthengwa. 11,1% wabathengi bathi babenenkinga: ukuthunyelwa okungalungile (26,4%), ukungawutholi umkhiqizo (26,1%) noma ukubambezeleka kokulethwa (11,6%) kugqame.
Phakathi kwezizathu zokuthenga online, ukonga isikhathi nokusebenziseka kalula (60,9%) nentengo (38,6%) kuyaqhubeka ukuhola. Phakathi kwezizathu zokumisa ukuthenga, abasebenzisi be-Intanethi abangasebenzisi abathengi bagqamisa ukuthanda kwabo ukubona umkhiqizo esitolo (74,5%) futhi abathengi babheka izindleko zokuthumela njengenkinga enkulu (58,3%).
Funda ku-Electronic Commerce B2C 2013
El Funda ku-Electronic Commerce B2C 2013 Ishicilelwe kuwebhusayithi ye-ONTI. Ukuyifunda nokulanda, cindezela lapha.