I-Atresmedia isibe yingxenye yokuqalisa kweSpain I-Wallapop, inkampani ethenga futhi ithengise izinto ezingamasekeni phakathi kwabantu ngabanye ngezingcingo eziphathwayo. Iqembu lezokuxhumana i-Atremedia libamba iqhaza ekubanjweni kwamasheya kwe I-Wallapop, kanye noGrupo Godó noGrupo Zeta, ngemodeli eyaziwa njenge imidiya yokulingana.
Ngale ndlela, qalisa Manje inotshalomali lwama-euro ayizigidi eziyi-1,3 esikhaleni sokukhangisa emithonjeni yezindaba ehlukene eyakha la maqembu amathathu amakhulu wokuxhumana. Ngakho-ke ukufakwa kwe-Atremedia kusheshisa ukwethulwa komkhankaso wokuqala wokukhangisa eWallapop ezweni lonke.
Isicelo seselula I-Wallapop isinyathelo saseSpain esivumela abasebenzisi thenga futhi uthengise imikhiqizo ngaphandle kwabalamuli futhi ihlelwe ngu geolocation Ngenxa yalokhu, abasebenzisi ngokwabo yibo abaphethe ukuphatha ukuthengisa nokuthenga kwabo phakathi kwabo. Inqubo ilula futhi inamandla amakhulu ukuthi kunemikhiqizo eminingi ngokwengeziwe, eminye imangalisa ngokweqile. Lolu hlelo lokusebenza lunento emangazayo, futhi lokho ukuthi into obukade uyifuna futhi osanda kuyithola ingaba amamitha ambalwa ukusuka lapho ukhona.
Ngemuva kwesivumelwano ne-Atresmedia, uGodó noGrupo Zeta, umkhankaso wokukhangisa weWallapop uzosakazwa ku-Antena3 naseLa Sexta Prime Time, futhi uzomenyezelwa emaphephandabeni nakumamagazini abo amakhulu: La Vanguardia, Mundo Deportivo, Sport, Salud & Vida, Cuore kanye Owesifazane.
Imodeli "yemidiya yokulingana" isinikeza ukufinyelela kwempahla eyisiqalo efana neyethu: ukubonakala komsebenzisi wokugcina. Umkhankaso esiwuqale kuleli sonto uzosivumela ukuthi sandise izizinda esizisebenzisayo ngendlela ebucayi, futhi sizokwenza kube lula ku-Atresmedia nabo bonke abanye abatshalizimali bethu ukuthi bandise inzuzo yokuzibophezela kwabo kulo makethe omusha osebenza ngamaselula .
UJavier Nuche, Umphathi omkhulu we Ukwehlukaniswa kwe-AtresMedia, ithi lo msebenzi uhilela “Bamba iqhaza kuphrojekthi ehambisana ngokuphelele necebo lethu njengoba kuyibhizinisi elinamandla amakhulu okukhula kanye namandla okwenza inzuzo. Umnikelo wethu uhlose ukusebenza njenge-accelerator yebhizinisi, ngesikhathi esifushane, elikhombise ukuthi likhiqiza intshisekelo enkulu emphakathini ”.
Kusukela yaqala isigamu sonyaka owedlule, iWallapop isivele inikeze ngaphezulu kwe- 10 million ngenyanga ekuthengisweni phakathi kwabasebenzisi, ngenxa yekhathalogi yemikhiqizo engaphezu kwezigidi ezimbili, eyenziwe ngabasebenzisi bayo abangaphezu kwesigidi esisodwa. Ngaphezu kwalokho, kulezi zinyanga i-starup ithole u-2 million wokutshalwa kwezimali kubatshalizimali abayizethenjwa, njengeCaixa Capital Risc, i-Bonsai venture capital fund, i-ESADE Ban kanye nenethiwekhi yezingelosi zebhizinisi u-Antai, esungulwe nguGerard Olive, Marta González noMiguel I-Vicente ne-Esade Ban, futhi futhi inokwesekwa yi-ENISA kanye ne-ICF (Institut Català de Finances).
UGerard Olivéumsunguli we I-Wallapop futhi umsunguli we I-BeRepublic, Ekhuluma ngenani lolu hlelo lokusebenza olunikeza abasebenzisi, umemezele
Ithuba lokuthola okuthile okumangazayo noma okungavamile ngumshayeli onamandla ongokomzwelo wokusetshenziswa kanye nesizathu esikhulu sokuthi kungani abasebenzisi banquma ukuchitha isikhathi sabo befuna imikhiqizo. Okuthile obukade uzama ukukuthola isikhathi eside, okwehlukile, lokho "kuthinta" okuhambisana ngokuphelele nobuntu bakho, isifiso esithile ongasivumela wena… Ukulutheka kokufuna lokho “Angazi ukuthi yini” ilungele ngakunye i-axis emaphakathi yomkhankaso wokuqala weWallapop.
Ukuze kuthuthukiswe umkhankaso abantu baseWallapop babalile i-ejensi yokukhangisa Beka & Vase, ebilokhu ifuna ukuthuthukisa isici sokumangala semakethe esezandleni, lapho abasebenzisi bangathola khona zonke izinhlobo zemikhiqizo ngamanani angabizi kakhulu.
Isisho Walla! yisicelo somkhankaso. Walla! okuhlukile kwe-hala ejwayelekile! ukuthi abasebenzisi bababaze lapho bethola okuthile okumangazayo ngaphandle kokulindela. Ngakho-ke, lo mkhankaso ugxila kubathengi abaqoqayo, abathandi be vintage futhi yini phola, kulabo abafuna ukuqala ukuzilibazisa okusha ngaphandle kokuchitha imali eningi, kulabo abayimilutha yemikhiqizo ngamanani aphansi, nakubo bonke labo bantu abathengisa izinto zabo eziyigugu ukuze bathenge ezinye izinto ezintsha.
Ngomqondo U-Agustin Gomez, I-CEO kanye nomsunguli we-Wallapop. kuqinisekisa: “Awukwazi ukucabanga ukuthi yini ongayithola eWallapop. Kungakho-ke besifuna ukukhombisa lo mqondo wamandla wethuluzi lethu ngegama elithi 'Walla', ngasikhathi sinye lapho sigcizelela ukukhunjulwa komkhiqizo. Kepha ngaphezu kokuba yingxenye yegama lethu, kuyinkulumo entsha neyasemadolobheni, ekhombisa ngokuphelele isimilo sethu njengenkampani, ingqikithi nefilosofi yaseWallapop ”.