Kukhona ukungabaza nge-inthanethi, ikakhulukazi i-Amazon, esishintshe indlela abathengi baseMelika abacabanga ngayo ngokuthenga. Ukuthengiswa kwe-E-commerce ngo-2016 bakhule ngamaphesenti angu-15.6 kanti manje konke ukuthengisa kukhule ngamaphesenti angu-11.7. I-Amazon ibizwa ngesabelo esikhulu samaphesenti angama-43 salokho kuthengiswa kwe-e-commerce.
Ikakhulu I-Amazon iguqule indlela abathengi abacabanga ngayo ngokuthengiswa kwe-e-commerce. Uma uhlala edolobheni elikhulu elinjengedolobha lasePhoenix e-Arizona, okuyindawo enkulu yokusabalalisa, akuvamile ukuthi u-ode izinto e-Amazon bese uziletha emnyango wakho wangaphambili ngaphambi kokushona kwelanga.
I-Amazon njengenkampani, enye yezinhloso zayo ukukhulisa i- ubukhona nobuchwepheshe obusetshenziswa ekuthengiseni. Ama-Amazon Lockers iyisevisi enikezwa yinkampani efanayo, enikeza izindawo ezikahle zomthengi ukuthi athathe amaphakheji akhe alayishwe yi-Amazon. Ngakolunye uhlangothi, ama-Amazon Books anikeza abathengi bawo ulwazi lwesitolo sendabuko esiku-inthanethi. Ngenkathi i-Amazon Go inikeza abathengi bayo imikhiqizo yezitolo, zilethwa ngqo emakhaya abo.
Ngaphandle kwezinselelo, I-Amazon iyaqhubeka nokwenza isipiliyoni sokuthengisa ukhathazekile, nokwakha amamodeli amasha wokusebenza wezohwebo. I-Amazon yenze inqubekela phambili enkulu enkampanini yayo ngenxa yokuthi kusanda kuthengwa i- Ulayini wokudla we- "Whole Foods," I-Amazon isivele ingena ebhizinisini lezitolo ezinkulu eziku-inthanethi ezinikela ngazo zonke izinhlobo zokudla futhi lokhu kungathengwa ngokunethezeka kwekhaya lakho ngaphandle kokukushiya. Futhi ngicabanga ukuthi kunezinto eziningi nezinto ezintsha ezizovela kule nkampani enkulu.