Amathuluzi okusesha angamagama angama-6

Ukuheha ithrafikhi kungenye yezinjongo ezinkulu kokuqukethwe kwedijithali. Kule ndlela ejwayelekile, esinye sezikhiye silele ngokuba namathuluzi wokusesha amagama angukhiye anamandla. Kuzoba ngesinye sezinto ezinquma kakhulu ukukhiqiza ithrafikhi eningi futhi khulisa inani lokuvakashelwa ekhasini lewebhu. Noma ngabe hlobo luni noma imodeli yebhizinisi. Ngomphumela olandelayo kuyo futhi lokho kwenzeka ngokwanda kokuthengiswa kwemikhiqizo noma izinsizakalo ezithengiswa kusuka ezizindeni zobuchwepheshe.

Ngalesi simo jikelele, akungabazeki ukuthi singaba namathuluzi wokusesha amagama angukhiye amaningana ekugcineni kuzosivumela sonke ukufeza izinhloso zethu ngemiphumela emihle kakhulu. Kwezinye izimo, nangaphandle kokucabanga noma yiziphi izindleko zemali futhi lokho kungasisiza ukuthi siqukathe izinkokhelo ezidingwa yiliphi ibhizinisi kwezentengiselwano ngogesi. Ngesikhathi lapho isici sezomnotho singathinta ukuthuthukiswa kwephrojekthi yedijithali noma ibhizinisi. 

Ukuze kufezwe lezi zinhloso zobungcweti, akungabazeki ukuthi ukubeka kahle iwebhusayithi kuzinjini zokucinga kuyinto engaphezulu kokufanele ekuqaleni kwenqubo. Kepha ukuze le misebenzi eku-inthanethi ibe nenzuzo enkulu, ngeke sibe nokukhetha ngaphandle kokubheka noma imiphi iminikelo elandelayo kusuka manje:

  • Yini eyethu ibhizinisi ledijithali?
  • Yini umkhiqizo, insizakalo noma into Yini oyinikeza abasebenzisi?
  • Injani i- amaklayenti noma abasebenzisi ukhuluma nobani?
  • Yini imigomo oyiphakamisayo ebhizinisini lakho lobuchwepheshe?

Amathuluzi okusesha angukhiye: ukufinyelela ezinjini zokusesha ezinamandla

Kule ndlela ekukhangiseni kwedijithali, uzovunyelwa ukuthi useshe amagama angukhiye kusuka kwamanye amagama angukhiye noma ukusuka kolunye uhlangothi. Kuyisu elisebenza kahle kakhulu, hhayi kuphela ukubeka isizinda sakho kwi-Intanethi. Kepha futhi nokwandisa lo msebenzi kusuka kumamodeli wokuphatha amasha kakhulu.

Enye inzuzo yokusebenzisa leli thuluzi ukuphatha iwebhusayithi isuselwa kokuthile okulula njengoba kunjalo thola ikheli lesizinda esincintisana nalo noma ngisho nakwikhasi lewebhu elinezici ezifanayo nezakho. Ukuze ngale ndlela, ukwazi ukuzibeka ezingeni lokusesha ngokushesha okukhulu. Futhi ngaleyo ndlela sithathe inani elikhulu lokuvakasha elizokwenzeka kamuva ekubonakaleni kwamakhasimende amasha noma abasebenzisi.

I-Soovle ukubheka idatha yenjini yokusesha

Leli yithuluzi elisebenza kahle uma okufunayo ngempela ukubuza imiphumela efanele kakhulu yenjini yokucinga ngaso sonke isikhathi. Ngaphandle kokungenisa uhlelo olulula kakhulu maqondana nokuseshwa, kungenye yezindlela ezingcono kakhulu zokwengeza noma yiluphi uhlobo lwesitolo esibonakalayo. Ngenzuzo eyengeziwe leyo ngeke kubize i-euro eyodwa kubafakizicelo bale nsizakalo ngoba imahhala ngokuphelele.

Uhlelo lwayo lokuthola lususelwa ekuchazeni noma zwakalisa igama noma ibinzana ukuze kuvele uchungechunge lwenhlanganisela lokho kuzokhethwa ngabasebenzisi. Ithuluzi eliphelele impela ngoba likuvumela ukuthi udlale ngamagama nangemiqondo ukuthola impendulo esebenza kahle kakhulu kunezinye izinhlelo zokucinga.

I-Google Keyword Planner ye-Adwords

Kusuka kwaGoogle ungaba nesisombululo esifanele ukuhlangabezana nalesi sidingo esikunikezwa ukumaketha kwedijithali. Kuyimodeli elula kakhulu ehloselwe wonke amaphrofayli wabasebenzisi abancane nabaphakathi. Ikunikeza uchungechunge lwezimpendulo ukuze ibhizinisi lakho likwazi ukubekwa kangcono kusukela manje. Kokubili ukuheha amakhasimende amasha nokukhuthaza ukuthengisa kwemikhiqizo noma izinsizakalo zakho.

Ngeke ukukhohlwe lokho uphambi kwethuluzi lomdabu le-Google ukucinga amagama angukhiye. Futhi lokhu kusho ukuthi ingenye esetshenziswa kakhulu emhlabeni ngakho-ke uzokwazi ukuthola amakhasimende, abasebenzisi noma ababhalisile abaningi. Enye yezimpawu zayo eziyinhloko ukuthi isebenzisa imininingwane evela kule njini ebalulekile yokusesha kwezobuchwepheshe. Ngobubanzi ezenzweni zakho ongeke uzithole kwezinye izinjini zokusesha.

Lokhu kubaluleke kakhulu uma ufuna ukunweba ibhizinisi noma iphrojekthi yakho yobungcweti kwezinye izindawo zomhlaba. Enye yeminikelo yakhe ethakazelisa kakhulu okwamanje ukuthi angakusiza kwesinye isikhathi ukuthola igama elingukhiye elihle kakhulu noma iziphakamiso zokufeza umgomo wakho. Ngenkathi ngakolunye uhlangothi, ungahlunga futhi lolu lwazi ngokususelwa kumsebenzi wakho wobungcweti, isizwe, ulimi neminye imingcele yokubaluleka okukhethekile.

IGoogle Correlate, ithuluzi elisebenza kahle kakhulu

Ngaphakathi kwamathuluzi okusesha wamagama asemqoka, lena ayinakuba ingekho, noma ngabe yaziwa kancane ngabasebenzisi abanolwazi oluncane kule ndawo yezentengiso zedijithali. Isimo saso sincike eqinisweni lokuthi linamandla kakhulu kunabanye ukukhiqiza uhlu olubanzi lwamagama asemqoka. Ukuze ube nokunikezwa okukhulu kwezinye izindlela zokubeka ibhulogi yakho, isitolo esibonakalayo noma enye insimbi yedijithali kokuqukethwe.

Ngalolu lwazi abazokunikeza lona, ​​ungangabazi ukuthi uzokwazi ukukhulisa uhlu lwamagama ekilasi lube kumazinga owawungacabangi okwamanje. Ikakhulukazi uma kukhulunywa nge amagama angukhiye we-longtail futhi lokho kudinga ubuchwepheshe obukhulu engxenyeni yakho yemisebenzi kokuqukethwe kwedijithali. Ukuze ukwazi ukuzisiza kulezi zenzo ezilandelayo esikuvezela zona ngezansi:

  • Ukufuna ukwenziwa ngcono ekwelashweni kochwepheshe okufunayo ngaphambi kwe ukubeka kangcono imidiya yedijithali.
  • Abasebenzisi bazokwamukela kakhulu iziphakamiso zakho ngokusebenzisa izinjini. Ezinsukwini ezimbalwa uzobona imiphumela yalezi zenzo ngaleli thuluzi lasekuqaleni nelisha.
  • Ungakhathazeki uma uphelelwa yimibono yokusetha igama elingukhiye ngoba leli thuluzi izovuselela imibono yakho njalo futhi ngaphandle kwesidingo sokuthi wenze imizamo emikhulu emcabangweni wakho. Izobheka konke futhi ngemiphumela emangalisa ngempela njengoba ubona kusukela manje kuqhubeke.
  • Usizo lwakho lusebenza kakhulu ngakho-ke kuyadingeka kakhulu lapho kunezinkinga ukucushwa kwamagama asemqoka ukufinyelela inani elikhulu labantu emhlabeni jikelele.

Thola i-generator yamagama asemqoka ethize

Kusukela manje ungakhohlwa ukuthi amanye amathuluzi wamagama asemqoka alungele noma yiluphi uhlobo lwewebhusayithi. Noma kunjalo, ezinye zilungele uhlobo oluthile lwewebhusayithi. Ngalo mqondo, kuzofanela uchaze ukuthi ufunani ngokususelwa ekusebenziseni ozokunikeza kule nqubo esikhuluma ngayo. Ngalokhu, kuzobaluleke kakhulu ukuthi uwaqaphele la maphuzu esizowadalula:

  • La isigaba sebhizinisi ledijithali lapho uhlanganiswe khona.
  • Okungukuthi khomba iphrofayili yomsebenzisi ofuna ukubhekisa kuyo.
  • Hlobo luni lwe imikhiqizo, izinsizakalo nama-athikili unikela kubemukeli bemilayezo yakho.

Uma wazi ukuthi ungazibona kanjani lezi zinkinga, akungabazeki ukuthi kusazodingeka ukuthi uhambe ibanga elide ukuze ufinyelele imigomo oyifunayo. Ngakho-ke, awunaso esinye isixazululo ngaphandle kokuphendula le mibuzo ukuthola i-generator yamagama angukhiye engcono kakhulu. Noma okungenani, okukufanele kakhulu manje. Kuzona zozimbili izimo, kuzodinga ukuzindla okuncane kuphela engxenyeni yakho.

Igama elingukhiye Ukuhlanganisa amagama nomunye

Kunamanye amathuluzi okusesha amagama ayisihluthulelo, kepha ngenxa yalesi sizathu kusebenza ngempumelelo enkulu ukufeza izinhloso zakho zobungcweti. Lokhu ngokungangabazeki kungenye ephelele kakhulu ngoba kukusiza ukuhlanganisa amagama akho angukhiye ngendlela elula. Ukuqala kwigama elingukhiye eliyinhloko uzofinyelela abanye nabangabalulekanga kangako futhi okungakudalela indlela yokuzibeka kangcono kwimidiya yedijithali.

  • Ungakwazi khiqiza inhlanganisela eminingi njengoba ufuna kuya ngezidingo zakho zobungcweti.
  • Kuyinto a ukuhlanganiswa kwamagama angukhiye ahamba phambili futhi zigxile kokukodwa.
  • Kungakuthonya shintsha noma shintsha igama lakho elingukhiye lokuqala ngakolunye, kusebenza kahle futhi kuphephile.

Kuyinkimbinkimbi ekusetshenzisweni kwayo, kepha ekugcineni imiphumela izokwanelisa kakhulu ngezintshisekelo zewebhusayithi yakho, i-e-commerce noma isitolo esibonakalayo.

Icebo elincane lokuthola imbuyiselo enhle kakhulu ngaleli thuluzi lokusesha elingukhiye lisekelwe zama ngohlobo ngalunye lomdlalo. Luhlelo olusha kakhulu olungavumi ukwehluleka. Kufanele ngempela ukuthi uzame kusuka manje ngoba imiphumela izokumangaza ngokusebenza kwayo. Okwenza ukuthi, kuzodingeka ukuthi ufake nemingcele elandelayo esiyisho:

  1. Umdlalo obanzi.
  2. Ukufana kwebinzana ngqo.
  3. Futhi ukufana ngqo.

Inkinga yayo enkulu ilele ekutheni uzodinga ukuqeqeshwa okwengeziwe ekusetshenzisweni nasekulungisweni kwale datha yedijithali.


Yiba ngowokuqala ukuphawula

Shiya umbono wakho

Ikheli lakho le ngeke ishicilelwe. Ezidingekayo ibhalwe nge *

*

*

  1. Ubhekele imininingwane: Miguel Ángel Gatón
  2. Inhloso yedatha: Lawula Ugaxekile, ukuphathwa kwamazwana.
  3. Ukusemthethweni: Imvume yakho
  4. Ukuxhumana kwemininingwane: Imininingwane ngeke idluliselwe kubantu besithathu ngaphandle kwesibopho esisemthethweni.
  5. Isitoreji sedatha: Idatabase ebanjwe yi-Occentus Networks (EU)
  6. Amalungelo: Nganoma yisiphi isikhathi ungakhawulela, uthole futhi ususe imininingwane yakho.