Izeluleko ze-9 zokwengeza ukuthengisa ku-eCommerce

Vele, ekuxhumaneni nomphakathi kune-niche yamakhasimende anamandla kakhulu futhi ngakho-ke kufanele usebenzise kusukela manje kuqhubeke. Kungakho sincoma ukuthi ugxumele kumanethiwekhi ahlukene omphakathi bese ekugcineni ubone ukuthi yimaphi onamathela kuwo nokuthi yimaphi akusebenzelayo.

Ngoba akuwona wonke afanayo futhi ngenxa yalesi sizathu kufanele ukhethe lawo manethiwekhi ahambisana kahle nephrofayili yesitolo sakho noma ibhizinisi eliku-inthanethi. Ngalo mqondo, kunamagugu amaningi amanethiwekhi wokuxhumana ahlukene angakulethela wona kusuka kulolu hlobo lwendlela.

Kulo mongo ojwayelekile, kuyisenzo esingeke senziwe ngokushesha. Uma kungenjalo, ngokuphambene nalokho, uzoyibona njengoba uhamba, kancane kancane. Lapho ungafinyelela khona inani elikhulu labasebenzisi noma amakhasimende ngenhloso eqondile yokwandisa ukuthengisa ku-eCommerce. Uzophinde uzwele kakhudlwana kusuka kulowo mzuzu kuqhubeke kuze kube seqophelweni lokuthi ukwazi ukuyisa umyalezo wakho ekhoneni lokugcina lomhlaba. Ayikho imingcele enganciphisa izenzo zakho futhi leli yinani ongalisebenzisa kusukela manje.

Dala okuqukethwe kwakho


Lesi ngesinye sezeluleko ezinenani elikhulu lokukhuphula ukuthengisa ku-eCommerce. Kulezi zimo, ngoba ungakhombisa kusukela manje ukuthi ungungoti weqiniso emkhakheni webhizinisi lakho ne ukuvezwa kwemibhalo, amavidiyo noma ezinye izinsimbi ungakusakaza kuphi okuqukethwe ekhasini lakho le-web. Ukuze ngale ndlela, usesimweni sokubonakala ngokwengeziwe futhi ubhekane nomncintiswano, iyiphi enye yezinhloso okufanele uzenze ngaleli qhinga ekukhangiseni kwedijithali.

Ngenkathi ngakolunye uhlangothi, kufanele futhi ucabangele kusukela manje ukuthi iqiniso lokwenza okuqukethwe kwakho lingaveza ukuthi ukwethembeka kwamakhasimende akho noma kwabasebenzisi kukhulu kunakuqala. Ngokubonakala kulayini webhizinisi okungaphezulu kwezinye izici zobuchwepheshe. Enye yeminikelo emikhulu lapho ukhetha leli qhinga loqobo lokumaketha ihlala eqinisweni lokuthi ingumnikelo omuhle kakhulu wokuhlinzeka ngezinsizakusebenza eziningi kubhizinisi lakho. Ngomnikelo wezikhuthazo ezintsha zokuheha inani elikhulu lamakhasimende kusukela manje kuqhubeke.

Yakha ukwethembeka kumakhasimende akho

Kuyinto iresiphi yendabuko engeniswe iminyaka eminingi futhi enemiphumela ephakamisa ngempela izintshisekelo zenkampani yedijithali. Ngalo mqondo, lapho ukuthengisa oku-inthanethi kumile, sithambekele ekucabangeni ukuthi isisekelo samakhasimende asisekho ngendlela ebesifuna ngayo kwasekuqaleni. Kodwa-ke, kufanele ucabange ukuthi kulula kakhulu ukugcina nokukholisa amakhasimende asevele azi uhlobo lwakho lomkhiqizo kunokuba aqale phansi.

Ngalesi sizathu, kubaluleke kakhulu ukuthi uthuthukise wonke amasu akho ukuze amaklayenti wamanje noma abasebenzisi bajabule ngezinsizakalo ozinikezayo. Ngenhloso yokuthi abayi emncintiswaneni kusuka kulowo mzuzu kuqhubeke. Njengoba ubhekene nalesi simo, ngeke ube nokhetho ngaphandle kokusebenzisa wonke amasu wokuwagcina futhi uwagcine ethemba inkampani yakho eku-inthanethi. Imiphumela izokwanelisa kakhulu kuyo yonke imibono. Kuyakhuthaza, uma kungenzeka, ukukhuthaza ukuthengwa kwemikhiqizo, izinsizakalo noma izinto ezimakethwa esitolo se-inthanethi.

Thuthukisa ukuphepha ekuthengeni

Lokhu kuyinsiza engaze yehluleke kulesi sigaba sezinhloso. Kulesi simo, ungasebenzisa uhlelo lwe-CES (Secure Electronic Commerce), okuyinqubo eyengeziwe equkethe ukuvikela amakhadi ukuze kuthi lapho kuthengwa ku-inthanethi, kuzocelwa iphasiwedi ekhethekile yokuthengwa online. Luhlelo oluzokhiqiza ukuzethemba okukhulu phakathi kwabasebenzisi noma amaklayenti lapho enza ukuthenga kwabo kube semthethweni esitolo noma ebhizinisini eliku-inthanethi.

Ngenkathi ngakolunye uhlangothi, kufanele usebenzise izindlela ukuze izinkokhelo ze-Intanethi zinikeze ukuphepha okukhulu kuwo wonke amakhasimende. Kokubili maqondana nezinkokhelo ezenziwe kumakhadi esikweletu noma asebhange kanye nezinhlelo ze-elekthronikhi kanye nezinye ezihlukile. Akusizi ngalutho, ukuzivumelanisa nezimo ngokuphepha okukhulu kusuka manje kuzokusiza ukuzigcina zisebenza kahle kakhulu ngakho-ke ukuthengiswa kwemikhiqizo noma izinsizakalo zakho kuzokhula. Njengesiqinisekiso esifike ngesikhathi kuwebhusayithi yesitolo esiku-inthanethi osimele.

Sebenzisa amanethiwekhi omphakathi


Ngalo mqondo, kufanele ukhumbule ukuthi i-Facebook, i-Pinterest, i-Twitter, i-YouTube ne-Reddit ngamanethiwekhi omphakathi anokuguqulwa okuphezulu kakhulu kwezentengiselwano kumabhizinisi e-commerce, kuya nge-niche yakho nohlobo lwezithameli.

Khuthaza ukusebenzisana ngaphakathi kwenkampani. Leli phuzu kuhloswe ngalo ukuhweba ngogesi nakho okunephuzu lokuthengisa emgwaqweni. Kubalulekile ukuthi usebenzise izinhlelo zokususa amakhasimende akho kokungaxhunyiwe ku-inthanethi uye kumanethiwekhi akho omphakathi. Uma uphumelela, uzoba namavoti amaningi ukuze bobabili nemvelo yabo bavakashele iwebhusayithi yakho kanye nesitolo sakho esiku-inthanethi.

Kuyindlela ephumelela kakhulu ukunikeza ukubonakala kulayini webhizinisi okhethiwe ngokuthengiswa kwemikhiqizo nge-Intanethi. Ngale ndlela, ngeke kulibaleke ukuthi unganikeza ngezinto ezilalelwayo nezibonwayo ukuze ukwandise ukuthengiswa kwemikhiqizo yakho, izinsizakalo noma izinto. Njengomthombo wokuzihlukanisa nomncintiswano ngesikhathi lapho umthetho wokunikezela nokufunwa ulawula ubudlelwano namakhasimende noma nabasebenzisi.

Dala ibhulogi enokuqukethwe kwekhwalithi ephezulu

Akungabazeki ukuthi ibhulogi iyindlela engcono kakhulu yokwenza umsebenzi esitolo sakho esiku-inthanethi ngokuya ngenkomba yenjini yokusesha. Awukwazi ukulindela ukuthi ithrafikhi izofika kuwebhusayithi yakho kuphela kusuka kumanethiwekhi omphakathi noma kumakhasi wakho we-static. Uma kungenjalo, ngokuphambene nalokho, ingathuthukiswa yi-blog enikela ngokuqukethwe kwekhwalithi ephezulu kanye nemidiya ewusizo kakhulu yokubukwayo. Ukuze ekugcineni kuzuze izintshisekelo zangempela ohlangothini lwabasebenzisi noma amaklayenti enkampani okukhulunywa ngayo.

Ngenkathi ngakolunye uhlangothi, futhi singekhohlwe kulesi simo ukuthi uma ungenayo ibhulogi yalezi zici ngalesi sikhathi, ngokuqinisekile ukuthi kusukela manje uzoba nokuma okunzima kakhulu ne-Social Media. Ukuze ukwazi ukwenza lesi senzo esikhethekile, kufanele wazi ukuthi cishe wonke amapulatifomu wokwenza isitolo esiku-inthanethi akuvumela ukuthi ube nebhulogi futhi ukwazi ukuthuthukisa leli qhinga emkhakheni wokumaketha wedijithali.

Nikeza ukubonakala okukhulu kumugqa wakho webhizinisi

Elinye lamathiphu afanele kakhulu wokwengeza ukuthengiswa kwemikhiqizo noma izinsiza zakho ku-eCommerce kusekelwe ekunikezeni ukubonakala okwengeziwe enkampanini ephethe ukumaketha le nqubo yezentengiso. Ngalo mqondo, ukubeka okuhle kwe-SEO kungenye yamathuluzi amahle kakhulu ongawasebenzisa kusukela manje kuqhubeke. Ngomqondo wokuthi kubaluleke kakhulu ukuthi unake ukuthi ukuma kwakho kungokwemvelo ezinjinini zokucinga kubaluleke kakhulu, kepha ngaphandle kokukhathazeka ngokusebenza kwakho. Kodwa-ke, ungakhohlwa ukuthi lokhu kubaluleka kuncipha kancane kancane njengoba ukusetshenziswa kwezingosi zokuxhumana nabantu kukhuphuka.

Kunoma ikuphi, ukwenza leli su lebhizinisi kungakusiza ukuthi ufeze ezinye zezinhloso onazo ngaphambi kwakho ekwakhiweni kwesitolo sakho esiku-inthanethi noma ukuhweba. Ngalezi zenzo ezilandelayo esizokukhombisa zona ngezansi:

Yakha ukwethembeka kwamakhasimende ngokubanikeza okuqukethwe kwekhwalithi ephezulu kakhulu, hhayi embhalweni kuphela kepha nasekusekelweni kokubukwayo.

Khombisa umphakathi uphawu lokuhweba ukuze uluxhumanise nemikhiqizo noma izinsizakalo ozithengisayo.

Zihlukanise nomncintiswano ngesikhathi lapho ubuchwepheshe kuyinani elengeziwe okufanele ulinake njalo lapho uthengisa imikhiqizo yakho, izinsizakalo noma izinto.

Yiba nokuncintisana kakhulu emkhakheni wakho futhi unikeze inani elengeziwe kunezinye izinkampani zedijithali.

Kuyisu lokuhweba elisiza kakhulu ukukhuthaza yonke imikhiqizo yakho, kufaka phakathi entsha oyethula emakethe.

Dala inethiwekhi enamandla yozakwethu nezinhlangano eziphethwe

Ukusebenza eqenjini ngokungangabazeki kungakuzuzisa ukufeza izinhloso zakho eziseduze kakhulu kusukela manje kuqhubeke. Kuze kube seqophelweni lokuthi uzobe usesimweni esingcono sokufinyelela iziteshi zokuthengisa namakhasimende ongenaso isikhathi sokuzilandela. Kungenzeka kakhulu ukuthi ungakhuphula inani lokuthengisa kanye nelamakhasimende noma abasebenzisi. Ngokusebenzisa kahle yonke imithombo oyisebenzisayo njengamanje. Iqiniso lokwakha isitolo esiku-inthanethi esixhunyaniswe nebhizinisi lakho njengamanje inqubo elula ongayenza usebenzisa isoftware efanelekile.


Okuqukethwe yi-athikili kunamathela ezimisweni zethu ze izimiso zokuhlelela. Ukubika iphutha chofoza lapha.

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  1. Ubhekele imininingwane: Miguel Ángel Gatón
  2. Inhloso yedatha: Lawula Ugaxekile, ukuphathwa kwamazwana.
  3. Ukusemthethweni: Imvume yakho
  4. Ukuxhumana kwemininingwane: Imininingwane ngeke idluliselwe kubantu besithathu ngaphandle kwesibopho esisemthethweni.
  5. Isitoreji sedatha: Idatabase ebanjwe yi-Occentus Networks (EU)
  6. Amalungelo: Nganoma yisiphi isikhathi ungakhawulela, uthole futhi ususe imininingwane yakho.