I-TrendyAdvisor, el injini yokusesha eku-inthanethi I-100% yaseSpain, namuhla yethule uhlu lwamaphutha ajwayelekile ayi-10 esitolo semfashini esiku-inthanethi.
Lezi zeluleko zenzelwe ukuqondisa osomabhizinisi i-del I-eCommerce yomkhakha wemfashini ngokuthi ungazithuthukisa kanjani izingqinamba ezibalulekile ezihlobene nomkhakha wakho, njengezinga lokuguqulwa noma ukusetshenziswa kwamakhasi akho ukuthuthukisa ukuthengisa kwakho.
Amaphutha ayi-10 ajwayelekile esitolo semfashini esiku-inthanethi okufanele uwagweme
# 1 - Inkampani edla isitolo
Akukubi ukuthi sifuna ukuhlinzeka ngemininingwane yezinkampani esitolo sethu esiku-inthanethi ukuthola umsebenzisi nokuzitholela ithemba.
Kepha umsebenzisi uza ukuzothenga. Imininingwane yomkhiqizo kufanele ivelele futhi ifinyeleleke kalula kusuka lapho ufaka ikhasi.
# 2 - Sidayisa kuphela imikhiqizo evela kwezinye izinkathi.
I-internet shopper ithanda ukunikezwa. Umkhawulo osezitolo eziku-inthanethi ukuhlinzeka ngekhathalogi ebanzi yemikhiqizo, futhi kulezo zinhlobonhlobo, isigaba se-outlet esinezingubo ezivela kwezinye izinkathi ngentengo enhle asikwazi.
Kepha nokukhethwa ngokucophelela komkhiqizo omusha, okuvuselela okunikezwayo futhi kudlulise umuzwa wokuthi isitolo sakho 'sesisesikhathini'.
# 3 - Izithombe zezingubo kuma-hanger
Ezingeni lesithombe kukhona umehluko omkhulu phakathi kwesithombe sengubo elenga ku-hanger nesinye semodeli egqoke leyo ngubo efanayo. Okwesibili kuzohlala kukhanga kakhulu futhi kuzonikeza imininingwane eminingi kumsebenzisi mayelana nokuthi leyo ngubo izwa kanjani.
Kungakho kufanele ukuthi utshale imali ekuthwebuleni izithombe nasemamodeli akhombisa umkhiqizo wethu ngendlela engcono kakhulu.
# 4 - imininingwane yomkhiqizo ompofu
Kufanele silethe isipiliyoni sokuthenga online ngokusondele ngangokunokwenzeka kulokho kokuthenga esitolo esingokwenyama, lapho ikhasimende lingathinta khona lizame ngengubo. Futhi konke lokhu ngaphandle kokuyinkimbinkimbi inqubo yokutholwa. Kungakho ukukhawulela idatha etholakalayo kumanani nosayizi akuyona indlela.
Ulwazi oluningi olufanele kufanele lunikezwe, njengokwakhiwa kwendwangu, imodi yokuwasha noma enye idatha nentshisekelo.
# 5 - Izindleko zokuthumela kumthengi
Abathengi abaku-inthanethi abaqiniseki ngokucabanga izindleko zokuthumela, ngoba bayaqonda ukuthi umkhiqizo ofanayo uyatholakala esitolo sangempela ngaphandle kokucabanga ukuthi lokhu kukhuphuka kwentengo.
Ngecebo lebhizinisi elingcono, singasebenza emigqeni emibili. Okokuqala kuzoba ukufaka amaphesenti amancane kumkhiqizo ohlanganisa lezi zindleko zokuthumela; okwesibili kungaba ukuxoxisana ngentengo yezokuthutha ngangokunokwenzeka, sisebenzise umthamo wethu omuhle wokuthunyelwa.
# 6 - I-imeyili njengokuphela kwendlela yokuxhumana
Ukuzikhawulela ku-imeyili njengendlela yokuxhumana akuseyona irisidi. Ukuba neziteshi zokuxhumana eziningana nesitolo esiku-inthanethi kudala ukwethembana futhi kunomthelela ekwethembekeni kwamakhasimende. Ucingo, ingxoxo, ukuxhumana nomphakathi noma, okungcono, konke.
Wonke umthengi uthanda ukubhekelwa ngokushesha nangendlela efanele, ikakhulukazi uma kuba nesikhalazo.
# 7 - Izithombe ezisezingeni eliphansi
Ukuthintana kokuqala komsebenzisi nomkhiqizo kungenxa yezithombe, futhi kungoxhumana naye ongukhiye kwazise, kuya ngombono wazo ngezithombe, lokhu kuzoba isithombe sokuqala esithathwe esitolo sethu esiku-inthanethi.
Kungcono ukusebenzisa izithombe ezimbalwa ezikhethwe kahle ezinezizinda ezilula ezikuvumela ukuthi ubone imininingwane kangcono kunezithombe eziningi ezingagxiliwe noma ezisezingeni eliphansi.
# 8 - Ziba isimilo somsebenzisi
Enye yamandla wanoma yiliphi ibhizinisi eliku-inthanethi kufanele kube ukuqapha okuseduze nokuqhubekayo kokuziphatha kwamakhasimende ethu njengoba bedlula kuwebhusayithi yethu.
Yize lokhu kufaka izindleko ezengeziwe, ukwazi ukuthi kungani abasebenzisi bengenakukwazi 'ukuguqula', noma ukuthi kungani kunamanani amaningi okushiya kuyiphuzu esingalilungisa. Amathuluzi afana ne-Google Analytics noma i-Clicktale alula lokhu kuphathwa.
# 9 - Ukuphequlula iwebhu okuyinkimbinkimbi
Ukuzula okulula ekhasini lakho, kuzoheha kakhulu umsebenzisi.
Umthengi uthanda ukunakwa, futhi enye indlela yokwenza lokhu esitolo sakho esiku-inthanethi ukubheka iphrofayili yakhe nezinto azithandayo bese ubanikeza imodi yokuzulazula ehlobene nobunikazi babo. Ngale ndlela sizosheshisa ukuthenga kwakho futhi sikwenze uzizwe ukhonjwe esitolo.
# 10 - Sebenzela ukubeka ngezikhathi ezithile
Ukuma kwe-SEO ne-SEM kubalulekile ukuze kuvele emiphumeleni yokuqala yokusesha. Kepha uma ungasebenzi njalo futhi uphatha kuphela ngezikhathi ezithile ezenzweni ezithile, uzokhohlwa kungekudala. Hlanganisa isikhangiso ku-Google Adwords namanethiwekhi ahambisanayo nezinye izinjini zokusesha ezisiza ukudala ithrafikhi eningi nokubonakala ekhasini lakho. Ukwehlukanisa ubukhona bakho kuwebhu kukuvumela ukuthi wandise ukuthengisa futhi ufinyelele abathengi abangaba khona kalula.
UCarlos Jordana, Partner weTrendyAdvisor uyasiqinisekisa:
Umhlaba oku-inthanethi uyinkimbinkimbi futhi imfashini iyimakethe yokuncintisana kakhulu. Ukuthola ithrafikhi nomsebenzisi onolwazi olwanelisayo nolugcwele lokuthenga kuyinjongo okufanele zonke izitolo zemfashini eziku-inthanethi zilandele. Ukuyithola kuzoya ngochungechunge lwezici okufanele zigcinwe engqondweni.