Zonke izinkampani bezilokhu zidinga ukukhangisa ukukhuthaza imikhiqizo noma izinsizakalo zazo. I-Intanethi isebenze njengesiteshi sokuhambisa ukuhlinzekwa kokukhangisa kwethu kubantu besithathu, noma okuphambene nalokho, okukhangiswa kuwebhusayithi yethu. Ekuqaleni, bekuhlala kubonakala ngesimo sezibhengezo, kepha ukusebenza kwayo kubenze bakhula. Amafomethi angatholakala namuhla maningi kangangokuthi kuyinto ejwayelekile futhi ejwayelekile ukuduka kancane ngokuthi iyiphi engaphumelela kakhulu.
Ngaleso sizathu, sizokhuluma ngamafomethi wokukhangisa ahlukile futhi amakhulu esingakuthola ukuthola iwebhusayithi yethu. Ukubuyekezwa okufushane ngakunye kwabo kudalula okuhle nokubi ngakunye. Ngale ndlela, wena ngokwakho ungazithathela iziphetho, nokuthi iyiphi oyibona ifanele kakhulu.
Ukweba ikhasi
Njengamanje, lolu hlobo lwesibhengezo enye yamafomethi afunwa kakhulu kwenzenjani. Njengamanye amafomethi, nawo athuthukisiwe, enikeza izixazululo ngamathuba amaningi nobuciko. Inzuzo yayo enkulu ukuthi cishe nganoma yikuphi ukwakheka nobukhulu bayo zingakhangiswa cishe kuwo wonke amakhasi wewebhu. Ngokuvamile avele ezinhlangothini wamakhasi, ngaphandle kokuphazamisa okuqukethwe kuwo. Ngakho-ke incipha kakhulu kunamanye amafomethi.
Zivame ukuba yisikwele futhi zingunxande, futhi kunezinhlobo ezahlukahlukene zokweba amakhasi ngokuya ngezindlela abafuna ukuzihlanganisa. Phakathi kokusetshenziswa kakhulu futhi kwamukelwa ngokujwayelekile ngabasekeli abahlukahlukene bewebhu, sithola okulandelayo:
- Unxande Ophakathi Naphakathi Robo. Usayizi wayo ngamaphikseli angama-300 x 250, anesisindo esingu-30kb.
- Isikwele Ikhasi. Isikwele sephikseli esingu-300 x 300. Futhi ngesisindo esingu-30kb.
- Isintshontshi sekhasi le-Splitscreen. Inwe ngosayizi, amaphikseli angama-300 x 600. Ngesisindo esifanayo se-30kb.
Ngayinye yalezi zinguqulo ingatholakala futhi kwifomu elinwebekayo.
I-interstitial
Lolu hlobo lwesibhengezo luvela enkambisweni ephakathi yabasebenzisi. Ebizwa nangokuthi ikhethini, ithatha lonke ikhasi lapho itholakala khona. Ivela isikhathi esithile, nakuba ingase ibe nama-blade ekuvaleni kwayo. Isibonelo, uma umuntu efuna ukungena Actualidadecommerce Ku-Google, uchofoza isixhumanisi, futhi ngaphambi nje kokufaka, leso sibhengezo sonke esisesikrinini siyavela, lokho kungaba isikhangiso se-interstitial.
Ukusetshenziswa kwayo kujwayele ukwehla, ngoba kunjalo kungena kakhulu kubasebenzisi. Akuthandeki muntu, ukuvakashela ikhasi noma isigaba ngisho nakuwebhusayithi efanayo, bese ubona ngokushesha isikhangiso esifihla konke okuqukethwe. Kungani isasetshenziswa? Ngoba kuyithuba yakha umthombo omkhulu wemali engenayo. Ngokuphoqa umsebenzisi ukuthi ahambe ngesibhengezo kuveza isithombe.
Phambilini, lapho izikhathi zokulayisha iwebhu bezihamba kancane, zisanikeza ukuzijabulisa kumsebenzisi ngenkathi kulindwe ukuthi ikhasi lilayishe ngokugcwele. Noma kunjalo, okwamanje kuthonya kabi ulwazi lomsebenzisi (UX). Kuvimbela ukuhamba kwemikhumbi, futhi kuvimbela ijubane noketshezi olulandelwayo.
Ama-pop-ups
Kuyafana nokuthi i-interstitial isebenza kanjani, kepha ivela ngaphakathi kwewebhu, lapho yenza izenzo ezithile, nangosayizi abancane. Isibonelo, ngokuhambisa phezulu igundane ngaphezu kwegama, isithombe, noma kolunye uhlobo lwesikhangiso.
Lolu hlobo lwesikhangiso sokubonisa nalo lubhekwa njengolungenangqondo. Ngendlela ethile kungasitha futhi kuphazamise okuqukethwe yiwebhu. Izigelekeqe, ebizwa nangokuthi "amawindi avelayo«, Ziyisikhangiso esiphumelelayo, kepha ngokungafani dala ukwenqatshwa ngabasebenzisi. Leyo yincazelo yokuthi kungani iziphequluli ezithile ziqala ukunikeza ithuba lokuvimba lawa mawindi ngenxa yokuthi acasula kanjani.
Billboard
Ibhodi lokukhangisa yi- 970 x 250 pixel mega banner. Ububanzi obufanayo nobo obuvame ukuhola amawebhusayithi, kepha ngobude obengeziwe obwenza ukuthi bubonakale kakhulu. Ngokuphathelene nabasebenzisi, iyakwazi ukuba nomthelela omkhulu, futhi umsebenzi wayo awukona kangako ukubheka ukuchofoza kepha ukudala isithombe nokuthi kungenzeka ukuthi umsebenzisi ahlangane nesibhengezo.
Skin
Kuzo ngezifiso unhlokweni, ingemuva kanye / noma izinhlangothi zekhasi ezinetimu efanayo womkhankaso wokukhangisa. Ingafaka ividiyo kunhlokweni noma ifomethi eguqukayo, kanye nefomethi yangaphakathi. Zisebenza kahle kakhulu, ngaphandle kokuhlasela, futhi azijwayele ukuthonya kabi ulwazi lomsebenzisi. Kulula ukuphatha (kubasebenzisi).
Ukugoqa kwangaphambi kokugoqeka, ukugoqeka okuphakathi nendawo nokugoqa okuthunyelwe
Yizikhangiso ezivela ekuqaleni kwevidiyo, maphakathi, noma ekugcineni, ngokulandelana. Umehluko wabo unje:
- Ukugoqa kwangaphambili: Zivela ekuqaleni kwamavidiyo. Ngokuya ngomkhankaso ungavela ngefomu levidiyo noma kwesinye isikhathi ngomfanekiso. Ezinye kufanele zenziwe kabusha ngokuphelele, inqobo nje uma zingezinde kakhulu, futhi uma zinde zivame ukufaka inkinobho yokweqa, «skip ad».
- I-Mid-roll: Yizikhangiso ezivela maphakathi nevidiyo. Imvamisa bakulawo mavidiyo amade angaphezu kwemizuzu eyi-10. Ama-mid-roll angaba yinto esondelene kakhulu nezikhangiso zethelevishini.
- I-Post-roll: Izikhangiso ezigcina zivele ekugcineni kwevidiyo. Ngokungafani nabanye, kufanele bathwebule ukunakwa kwabasebenzisi abaningi ngokunikeza inani elengeziwe, ikakhulukazi ngoba okuqukethwe yividiyo kuphelile.
Imidiya Ecebile
Ngokungafani nezikhangiso zendabuko, imithombo yezindaba ecebile Izikhangiso ezinezici ezithuthukile ezifana nemisindo, amavidiyo, noma izinto eziheha ukunakwa kwabasebenzisi. Ngaphezu kwalokho, inzuzo abayinikezayo ukufinyelela kumamethrikhi ahlukile wokuthi hlobo luni lokusebenzisana ababa nalo nabasebenzisi. Kusukela ezikhathini lapho ichofoziwe, inwetshiwe, ividiyo ibonwe ngokuphelele, njll. Ukunikeza imininingwane ngempumelelo yomkhankaso.
Lolu hlobo lwamabhanela zivame ukwenziwa nge-HTML5. Ingenye yamafomethi aphumelele kakhulu, ngoba ngokwezifundo, abasebenzisi bavame ukwenza ukuchofoza okungaphezulu kokuphindwe kayi-4 kulezi kunezibhengezo zendabuko. Futhi uma ividiyo idala kakhulu futhi ibamba amehlo, isilinganiso singakhuphuka kuze kube izikhathi eziyi-9.
Iziphetho mayelana namafomethi wokukhangisa kuwebhu
Amafomethi wokukhangisa izoqhubeka nokuthuthuka njengoba ubuchwepheshe kanye nezidingo zomsebenzisi zishintsha. Eziningi zalezo ezichazwe ngenhla bezingekho ekuqaleni, okulula ukuqagela ukuthi amafomethi amasha azoqhubeka nokufika. Njengoba ukuthanda okusha, izintandokazi nezindlela zokuxhumana ku-inthanethi zivela, kufanele sikhathazeke ngokuthi ukukhangisa kuhlala kushuni.
Ezinye zalezo namuhla ezibhekwa "njengezinhle" noma "ezihlasela kancane" zingathinteka ekuthuthukisweni kokukhangisa okungazenza zingathandeki, noma zithambekele ekubhekaneni nazo. Ukugcina ifomethi enhle yokukhangisa kuzokusiza ugcine izinga elihle lokwaneliseka komsebenzisi, futhi ngenxa yalokho, lowo mgwaqo awunciphi ngenxa yabo.