Ukuphathwa Kobudlelwano Namakhasimende noma i-CMR, inqubo eyenziwa yizinkampani ukuqonda amakhasimende abo futhi inikeze impendulo ngokushesha ezifisweni zabo eziguqukayo. Ukuphathwa kobudlelwano beKhasimende kusebenzisa ubuchwepheshe obenza inhlangano iqoqe futhi iphathe inani elikhulu lemininingwane yamakhasimende, imininingwane esetshenziselwa yona kamuva amasu okuklama.
Yini okhiye be-CMR enhle?
Imininingwane eqoqiwe isiza izinkampani ukuxazulula izinkinga ezithile kuwo wonke umjikelezo wobudlelwano bamakhasimende. Le datha futhi inikezela ngemininingwane emisha ebalulekile mayelana nezidingo nokuziphatha kwamakhasimende akho. Lokhu nakho kwenza ukwamukelwa kwemikhiqizo ku- izingxenye ezithile zamakhasimende.
Izikhathi eziningi idatha eqoqiwe ikhiqiza izixazululo zezinkinga okuhlobene nemisebenzi yokumaketha enkampanini, njengokuphathwa kokuthengwa kwempahla noma ukuthuthukiswa komkhiqizo omusha.
Kuyini ukuphathwa kobudlelwano beKhasimende?
I-Las izinkampani zisebenzisa i-CRM iqoqo lezimo ezihlobene:
- Hlanganisa ucwaningo lwemakethe kumakhasimende, ngesikhathi sangempela uma kunesidingo
- Yenza izibikezelo zokuthengisa ezinokwethenjelwa kakhulu
- Ukudidiyela ngokushesha imininingwane phakathi kwethimba lokuthengisa kanye nabamele abasebenzela amakhasimende, okwandisa ukusebenza kahle
- Hlola umthelela wezezimali wokulungiswa komkhiqizo ohlukile ngaphambi kwentengo
- Bala ngokunembile ukusebenza kwezinhlelo zokuphromotha, kanye nomphumela wemisebenzi edidiyelwe yokukhangisa, ngenhloso yokuqondisa kabusha izindleko
- Nikeza imininingwane ephathelene nokuthandwa kwamakhasimende nezinkinga kubakhi bomkhiqizo
- Khulisa ukuthengisa ngokuhlonza kanye nokuphathwa okuhlelekile kwamathuba wokuthengisa
- Thuthukisa ukugcinwa kwamakhasimende nokuklama izinhlelo ezisebenza kangcono kakhulu zamakhasimende.