Yintoni uphawu?

Uphawu lomxholo yingqondo yorhwebo kwaye ngaphezu kwako konke kunxulunyaniswa necandelo lezentengiso ekubhekiswa kulo ngokusisiseko kwinkqubo ejolise kuyo yenza kwaye wakhe uphawu. Ngale mvelaphi yokuqonda kusengqiqweni ukucinga ukuba inokukunceda ngokukuko ekuphuculeni imodeli yeshishini ledijithali. Apho elinye lamanyathelo akho okuqala liya kubandakanya ukukhangela uphawu ukuze laziwe ngabo bonke abameli abangenelela kwinkqubo yorhwebo. Oko kukuthi, abasebenzisi, abathengi, abathengisi kunye nabaphulaphuli ojolise kubo.

Kule meko ngokubanzi, uphawu lokuthengisa lunokuzisa izinto ezininzi kwaye ngokuqinisekileyo zininzi kunokuba unokucinga kwasekuqaleni. Ngale ndlela, enye yezona zibalulekileyo kukuba inokunceda phucula ukuthengiswa kweemveliso okanye iinkonzo zakho. Ngaphaya kolunye uthotho lokuqwalaselwa kobuchwephesha. Kungenxa yokuba uphawu lwentengiso lwenziwe kwinkqubo ethi izame ukuphuhlisa uphawu lwentengiso.

Kodwa ukuze uyiqonde ngcono, akukho nto isebenzayo kunenkcazo ebonelelwe nguMbutho weeNkampani zeBranding zaseSpain, ezibhekisa kwinto yokuba "i Ukubeka uphawu kukulawula okrelekrele, okucwangcisiweyo kunye noyilo lwazo zonke ezo zinto zahlulahlula uphawu lwesazisi (ezibonakalayo okanye ezingabonakaliyo). Efaka isandla kulwakhiwo lwesithembiso kunye nophawu olwahlukileyo, olufanelekileyo, olugqibeleleyo noluzinzileyo kumava ebrendi ngokuhamba kwexesha"

Ukubeka uphawu: zingaphi iimodeli onokuzifumana?

Kukho nawuphi na, kubaluleke kakhulu ukuba ukususela ngoku ungacingi ukuba eli gama li-monolithic. Kuba ayisiyiyo nyani, kodwa ngokuchaseneyo, ungayifaka ngokuxhomekeke kwisicwangciso osenzayo kwaye esekwe kumanqanaba aliqela. Ngaba uyafuna ukwazi ukuba zeziphi ezizezona zibalulekileyo kwaye ungawalathisa phi umsebenzi wakho? Ewe, thabatha ipensile kunye nephepha kuba olu lulwazi onokulufuna ngaxa lithile kubomi bakho bobuchwephesha.

Uphawu lomntu

Mhlawumbi nguwe onxulumana neli xesha lininzi. Ngokusisiseko kukwenza uphawu lobuqu ngaphezulu kwezinye izinto zobugcisa. Oko kukuthi, kuya kufuneka uyisebenzise ngokukodwa kunye nobudlelwane obusondeleyo kunye nemidiya yedijithali.

Kule meko ithile, ichaphazela igama onokuthi ulinike ukusukela ngoku ukuya kurhwebo lwe-elektroniki. Kodwa kuphela kwimeko yokuba yeyakho kuphela kwaye ayisiyiyo eyenkampani. Kulapha apho uphawu lwentengiso lungenza umsebenzi obalaseleyo wokupapasha iimveliso zakho, iinkonzo okanye amanqaku. Ngokukodwa kuba kunyanzelekile ukuba ishishini lakho ledijithali linokudityaniswa nophawu oluthile lwentengiso. Ngale ndlela, ukubeka uphawu kunokuba sisixhobo esihle somsebenzi ukufezekisa iinjongo zakho.

Uphawu lweshishini

Ayithethi ngaphandle kokuba le nto luphawu lokujonga uphawu olujolise kwiimpawu. Kodwa kule meko, hayi kumanyathelo akho, kodwa kwiinkampani zazo zonke iintlobo. Umzekelo, inokuba yiCoca Cola, iAmazon, iFacebook, iAlcoa, njl. Ayicaluli phakathi kwencinci kunye nophakathi okanye enkulu. Nokuba phakathi kwamacandelo emveliso kuba ichaphazela ukuhanjiswa, ukuthengisa, izinto zobuchwepheshe okanye iinkonzo zengeniso eyahlukileyo.

Sithetha ngeli xesha ukusebenza uphawu okanye uphawu lweenkampani kunye nemibutho. Ngokubanzi lixesha elinzima ngakumbi nelibanzi elilawula isebe elithile.

Uphawu lomqeshi

Mhlawumbi lelona gama litsha kuwe. Ukuza kuthi ga kwinqanaba lokuba abanye abasebenzisi ngekhe bakuve ebomini babo. Kodwa nangayiphi na imeko, kuya kufuneka ukhumbule ukuba le yinto entsha kunye nentsingiselo ebhekisa kwindlela yokusebenza kuhlobo lomqeshwa. Asinakulibala ukuba abasebenzi kufuneka babe ngabokuqala ukuphatha ibrendi. Kuzo zonke izinto, yeyona nto inomdla kubanini bevenkile ebonakalayo okanye urhwebo ngombane. Ke ngoko, asizukubhekisa kuye kangako njengakwabanye.

Zeziphi ezona zibonelelo ziphambili zokufaka uphawu lwentengiso?

Akukho mathandabuzo ukuba okwangoku kufuneka wazi izibonelelo ezifanelekileyo kwisicelo sayo. Ukuya kwinqanaba lokuba kuya kuba yimfuneko kakhulu ukuphumeza nasiphi na isicwangciso sentengiso kwi-Intanethi. Ngayiphi na imeko, siza kukubonisa ezona zibalulekileyo ziveliswe ngokwenza uphawu nangaliphi na ixesha nakwiyiphi na imeko:

  • Inceda ukuxhobisa kunye nokusebenza Umahluko webrendi yethu nabanye abakhuphisana nathi kwicandelo lethu. Ngale ndlela, sisixhobo esinamandla sokuzahlula kwezinye iimveliso zorhwebo.
  • Ngaphandle kwamathandabuzo esinye sezicwangciso ekufuneka uzenzile kwi ukubeka ngokuchanekileyo uphawu lwentengiso. Ngale nyathelo ndiqinisekile ukuba ukuthengisa kwakho kuyonyuka unyaka nonyaka ngokuqiniswa kwezikhundla zakho.
  • Okungabalulekanga kangako kukuba yeyona ndlela isebenzayo yokujonga kunye nokusebenza kwegama kwixesha eliphakathi nelide. Uya kubona ukuba ngexesha elifutshane uza kuqala njani ukubona iziphumo njengoko ubukhangele kwasekuqaleni.
  • Yenye yeenkqubo ezithi amandla naluphi na uhlobo lwesicwangciso kwintengiso yedijithali. Kodwa ngendlela enengqiqo nelungeleleneyo ngokungafaniyo nezinye ezingagqitywanga ngokupheleleyo kwiinjongo abazilandelayo.
  • Isixhobo sonxibelelwano esiya kukunceda ukuba ube ngaphezulu ngokunxibelelana nabathengi, abasebenzisi, abathengisi kwaye ngokubanzi abaphulaphuli ekujoliswe kubo obulindileyo emva kwako konke.

Zithini iinjongo zokuphunyezwa kwale mbono?

Ewe kunjalo, izibonelelo zayo ziyenye into kwaye iinjongo zesicelo sokufaka uphawu kumashishini akho edigital yenye. Ngokumalunga neli candelo lokugqibela, akukho mathandabuzo okuba baya kuba zezi zilandelayo sikubhengeza ngezantsi.

  1. Gqabaza ngalo lonke ixesha amaxabiso anokubangela uphawu lwentengiso: zininzi kwaye zahlukile.
  2. Yenza ukuthembeka kunye nokuthembela kubantu besithathu ngazo zonke iindleko, ngesicwangciso esiliweyo sokulandela ezi njongo kwishishini lakho ledijithali.
  3. Yomeleza ubunjani beemveliso zakho okanye iinkonzo. Le nto kwixesha eliphakathi nelide iya kukunceda ukuba uqhube urhwebo olukhulu lweemveliso zakho okanye iinkonzo ngenxa yokwamkelwa ngabathengi okanye ngabasebenzisi.
  4. Alithandabuzeki elokuba ukwahluka kukhuphiswano yenye yeziphumo zokuba ukwenziwa kwephulo elichanekileyo lokuthengisa uphawu kuya kukunika.
  5. Ngelixa okokugqibela, awungekhe ulibale ukuba ukusukela ngoku i-e-commerce yakho iya kubonakala ngakumbi kunangoku. Ngephulo elijolise ngqo kule meko.

Njengoko unokubona kakuhle, le yimiba oya kuthi uyiqaphele kancinci kwishishini lakho ledijithali kwaye liyinxalenye yephulo lokuthengisa onokulenza ukuphucula umsebenzi weshishini lakho. Ngemfuneko enye kuphela kwaye oko kukuthi, awuzukukhetha ngaphandle kokuba ubenobuntununtunu kwezi ndlela zala maxesha zibekwa ngamandla kwicandelo lezeshishini kwi-Intanethi. Ngaphandle kolunye uthotho lokuqwalaselwa kwezobuchwephesha kwaye iya kuba sisihloko solunye unyango ngaphakathi kwale bhlog.

Luyintoni umkhankaso wokwazisa?

Ukusetyenziswa kwayo kwahluka kakhulu kwaye kwahlukile ngokwendalo, kodwa inqaku elinye ngokufanayo kuzo zonke iimeko: ukuphucula uphawu lwentengiso lwenkampani yakho yedijithali kuwo onke amatyala. Eli licandelo ekufuneka lijongane nalo inani loosomashishini abanengxaki yokuzibeka kwimithombo yeendaba zetekhnoloji, nkqu nakwiinethiwekhi zentlalo. Ukuba le yimeko yakho, ungayilungisa ngokusungula umkhankaso wezi mpawu. Apho uya kunikwa izisombululo ezininzi onokuzisombulula ukusukela ngoku. Njengakule miba ilandelayo sikubhenca yona:

  • Ukufumana inani elikhulu labathengi okanye ukwandisa ishishini lakho kwezinye iindawo zejografi.
  • Khangela ubukho obusebenzayo bomxholo wakho kwi-Intanethi. Oku kufuna ukudityaniswa kophawu lwentengiso olufana nolwakho.
  • Zama ukufumana ingqalelo kwezinye iiforamu zonxibelelwano. Njengokuvela kwe nomphakathi eziluncedo kakhulu ekuphuhliseni nasiphi na isicwangciso-nkqubo kwintengiso yedijithali.
  • Thintela indawo echanekileyo kwimpawu yakho yobuqu ekufikeleleni kwimeko yobukho bayo phambi kwabasebenzisi okanye abathengi Ngokucacileyo ulinganiselwe.
  • Okwangoku amagama amashishini okanye iinkampani kufuneka ivakale kubaphulaphuli ekujoliswe kubo kwaye le yinto apho kufuneka ubeke okuninzi kwindawo yakho. Kwaye kungale ngqiqo ke ukuba uphawu lwebhaso lunokuba luncedo olukhulu kuwe.

Le nkqubo yentengiso inenzuzo enkulu yokuba inokuncedisana nabanye. Akukho zithintelo kwisicelo sayo. Esi sicwangciso sinokwenziwa ngaphandle kobunzima obugqithisileyo kuba oosomashishini abaninzi bedijithali sele bebaphuhlisile ukuza kuthi ga ngoku. Ngeziphumo eziza kukumangalisa ukusukela ngoku.


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