eCommerce: yintoni na

yintoni i-eCommerce

Sigula kukuva malunga eCommerce, Igama langaphandle elibhekisa kwiivenkile ezikwi-Intanethi kodwa, ngaba kunjalo njalo? Ngaba i-eCommerce yivenkile ye-Intanethi okanye kukho enye into?

Ukuba ukhe waqonda nje ukuba awazi ukuba ithini injongo yeli gama, unomdla kulwazi esikuqokelelele lona. Ngokuqinisekileyo wakuba uyifundile uyakuqonda ngcono ukuba yintoni i-eCommerce.

Yintoni i-eCommerce

Yintoni i-eCommerce

Masiqale ngokuchaza eli gama. Ngale nto, sikuzisa inkcazo eneWikipedia, apho isithi i-eCommerce yile:

"Inkqubo yokuthenga nokuthengisa iimveliso kunye neenkonzo ezisebenzisa i-Intanethi njengeyona ndlela yokutshintsha."

Ngokwenyani Inguqulelo ye-eCommerce ngu "urhwebo lwe-elektroniki", musa ukuthenga kwi-Intanethi, nangona omabini la magama ahambelana.

Oko kukuthi, singathetha ngendlela yokuthenga nokuthengisa, zombini iimveliso kunye neenkonzo, kodwa endaweni yokusebenzisa ivenkile eqhelekileyo, apho uya khona ukufumana ezo mveliso, kungenjalo umntu uza kukunika iinkonzo onazo ikhontrakthi., yonke into yenziwa kwi-intanethi. Kodwa akufuneki ukuba ibe kwivenkile ekwi-intanethi, kodwa nakwiiforamu, usetyenziso, iibhlog, njl. apho abantu banikezela ngeemveliso kunye / okanye iinkonzo, kunokuqwalaselwa njenge-eCommerce.

Ukuba sithembele kwidatha, ukukhula kweCommerce yinto enkulu. Unyaka nonyaka kuyaziwa ukuba kukho amashishini e-elektroniki asebenzayo. Kwimeko yaseSpain, le nto yenzeka ngo-2017, xa ukuthengiselana nge-Intanethi kwabathengi kunyuka. Kodwa ngo-2020, ngenxa yesifo sikaCovid, oku kusetyenziswa kwi-Intanethi kwakungaphezulu.

Kancinci kancinci inani le-eCommerce liye laqheleka, kangangokuba iivenkile kunye neenkampani ziye zaphindaphinda ishishini labo kwi-Intanethi ukuze bakwazi ukugubungela inani elikhulu labathengi kweso sixeko bahlala kuso nakwilizwe liphela. Umhlaba wonke.

Iifom ze-eCommerce

Iifom ze-eCommerce

Ngokwesiqhelo, xa ujonga iintlobo ze-eCommerce ezikhoyo, uhlangabezana nokuhlelwa okubini okuqhelekileyo: kwelinye icala, ngokweprofayile yorhwebo; kwelinye, ngokwemodeli yeshishini.

Zombini zisinika Iindidi ezimbini ezahlukeneyo zorhwebo lwe-e. Sibajonga kwakhona.

Iindidi ze-eCommerce ngokweprofayile yorhwebo

Kule meko, uya kuba nohlelo lwehlabathi ngokusekwe ikakhulu ekuchongeni ukuba ngubani umntu okanye inkampani ethengisayo kwaye ngubani umntu okanye inkampani ethengayo.

Ke, siya kuba:

  • B2B. Basisifinyezo seShishini ukuya kwiShishini, Oko kukuthi, ukusuka kwishishini ukuya kwishishini. Ngamanye amagama, abathengi baya kuhlala beyenye inkampani.
  • B2C. Isigama seShishini esiya kuMthengi, oko kukuthi, ukusuka kwishishini ukuya kumthengi. Le yeyona nto ixhaphakileyo, oko kukuthi, iivenkile okanye iinkampani ezithengisa imveliso kwaye abathengi bazithengela.
  • I-C2B. Oko kukuthi, uMthengi kwiShishini. Ngokuchasene neyangaphambili, ngabathengi ababa "ngabathengisi", ngelixa iinkampani zibiza abo bathengisi.
  • C2C. Umthengi kuMthengi. Oko kukuthi, ukusuka kumthengi ukuya kumthengi. Bangamashishini angamasekeni.

Ngokucacileyo, kukho ukuhlelwa okungaphezulu, okunje nge-G2C (URhulumente kuMthengi) okanye ngokuchasene nayo, i-C2G; okanye i-B2E eya kuba yiShishini kuMqeshwa, oko kukuthi, ukusuka kwinkampani ukuya emsebenzini.

Ngokwendlela yeshishini

Kwelinye icala, olunye ulwahlulo, mhlawumbi olona lucacisa konke, yile, apho ngokokuzinikela kweshishini Ihlelwe ngenye indlela okanye enye.

Ngokukodwa:

  • Ivenkile ekwi-Intanethi. Lelona laziwa kakhulu, iphepha lewebhu apho abathengi banokuthenga iimveliso okanye iinkonzo.
  • Ukuwisa. Yahlukile kuleya idlulileyo kuba ayisiyiyo umthengisi, oko kukuthi, yinkampani oyibonayo kwiwebhu ekhathalela ukuhanjiswa, kodwa endaweni yoko umntu wesithathu uyayenza.
  • Ukudibana neCommerce. Iphawuleka ngokuthenga imveliso kodwa ingekho kwiphepha elinye apho ibonwa khona, kodwa kwelinye. Singatsho ukuba isebenza njengomlamli ekunikezeleni iimveliso zezinye iinkampani.
  • Ubulungu: Zirhuma ngamaxesha athile ezithunyelwa ngalo lonke ixesha elithile. Umzekelo, ukuhambisa imveliso rhoqo ngenyanga.
  • Indawo yentengiso. Ziyaziwa njengenethiwekhi yevenkile, oko kukuthi, yenziwe ziivenkile ezininzi ezihlanganisene kunye ukuze zithengise iimveliso zazo.
  • Iinkonzo. Ngamashishini e-elektroniki apho, endaweni yokuthengisa iimveliso, abakwenzayo kukuthengisa iingcebiso, uqeqesho, njl.

Izinto eziluncedo nezingalunganga

Alithandabuzeki elokuba i-eCommerce izisa izibonelelo ezininzi, kodwa kunye nezinto ezingalunganga. Ke ngoko, xa usenza nasiphi na isigqibo esimalunga nokudala urhwebo lwe-elektroniki, kufuneka kuthathelwe ingqalelo.

Phakathi kwezibonelelo ezinikezelwa yi-eCommerce ukungabinazo iishedyuli, ngezinto abanokuzithenga nanini na; kukho iindleko ezincinci kunye nenzuzo ngakumbi kwinkampani; kwaye ifikelela kwinani elikhulu labathengi.

Ngoku, imiceli mngeni ojamelana nayo kule ntengiselwano yile ukungathembani, ngakumbi ekuqaleni, xa kungekho mntu ukwaziyo; ukuba iimveliso okanye iinkonzo azinakubonwa okanye zichukunyiswe; kwaye, ngaphezulu kwako konke, inyani yokufuna i-Intanethi, kunye nokwazi ukujonga indlela kwisiza, ukuze wenze ukuthengwa.

Kuko konke oku kungentla, kufuneka songeze ukuba ixesha lokulinda (esele lifutshane kwiimeko ezininzi), likhona. Akunjalo kwangoko. Nangona ngokwenxalenye yayo, ixabiso liba lixabiso eliphantsi (sincama ukulinda ixabiso elingcono).

I sebenza njani

Isebenza njani i-eCommerce

I-eCommerce ayinayo imfihlakalo eninzi. Ngapha koko, ulawulo lwayo lusekwe kwakumsebenzi ofanayo oya kwenziwa ngokwasemzimbeni ngevenkile okanye ngotshintshiselwano. Ukuyila, kuya kufuneka ucinge ngombono onikezela ngenene amathuba okufumana izibonelelo, into ekungekho lula ukuyiphumeza. Kwakhona, kuya kufuneka cwangcisa kwaye ube nomonde omkhulu kuba impumelelo ayizi ngobusuku.

Kukho izinto ezithile ekufuneka uzigcine engqondweni ezinje:

  • Funda imeko yemarike.
  • Yenza isicwangciso seshishini.
  • Yakha ukunyaniseka kwabathengi.
  • Khetha iqonga ekulula ukuba abathengi balisebenzise.
  • Khathalela amalungiselelo kunye neendlela zokuhlawula.
  • Ukujonga ukuthengisa.
  • Yenza intengiso.

Njengoko ubona, igama elithi eCommerce lingaphezulu kunokuba unokucinga ekuqaleni, kodwa ngoku ekubeni unezimvo ezicace gca, kunokwenzeka ukuba uya kubona imizekelo yeentlobo esele sithethe ngazo.


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