Ngokuqinisekileyo, ukuba ukhangele isityalo, okanye imveliso yemveli, u-Etsy uye weza phakathi kweziphumo zokukhangela. Kodwa yintoni uEtsy?
Ukuba ubonile amaxesha amaninzi kodwa ungayazi ukuba yintoni, okanye isebenza njani, okanye ukuba inokwethenjelwa, namhlanje sifuna ukuthetha nawe malunga neli qonga kuba, njenge-eCommerce, kunokuba nomdla ukuba nejelo elongezelelweyo apho ukufumana abathengi. Ziphose kuyo?
Yintoni uEtsy
Ukuba siya kwiphepha elisemthethweni le-Etsy kwaye sijonge ukuba yintoni na u-Etsy, impendulo iyazenzekela:
etsy idibanisa abantu abafuna izinto ezizodwa kunye nabathengisi abazimeleyo kwihlabathi jikelele. Xa uthenga kwi-Etsy.com, unokukhetha kwizigidi zezinto ezenziwe ngezandla, zakudala, kunye nezobugcisa ezenziwe kwaye zigcinwe zizigidi zabathengisi abazimeleyo. "
Ngamanye amazwi, sinokuthi Liqonga lokuthenga kunye nokuthengisa izinto ezivela kwihlabathi liphela apho unokufumana khona iimveliso ezenziwe ngesandla, ubugcisa, izityalo kunye nokunye okungapheliyo. zezinye iindidi.
Izele ngamanqaku amaninzi, amanye aziwa ngakumbi kunamanye. Ngamanye amaxesha amaxabiso abo aphantsi kakhulu kunezinye iivenkile, kunye nezinye zibiza kakhulu (ingakumbi iindleko zokuthumela).
Imvelaphi ye-Etsy yi-2005, ekusekweni kwayo. Ikomkhulu lale nkampani likummandla weDUMBO eBrooklyn, eNew York., kodwa inyaniso kukuba iye yanda kangangokuba ngoku ineeofisi kwezinye izixeko namazwe anjengala: Chicago, San Francisco, Toronto, Dublin, Paris, New Delhi okanye London.
Kungenzeka ukuba xa ufunda konke oku uye wacinga nge-Ebay. Kwaye inyaniso kukuba awulahlekanga, kufana ne-Ebay kwihlabathi jikelele kuphela ukuba ukusebenza kwahlukile kunye nohlobo lweemveliso oza kukwazi ukuzifumana.
Isebenza njani i-Etsy
Kuqhelekile ukungena e-Etsy kwaye ushiywe uvulekile umlomo wakho ngenxa yokuba awukwazi ukuba iphepha lenzelwe ntoni okanye kutheni kwiziphumo likunika ixabiso kwaye lilinye. Yinto eqhelekileyo ngokupheleleyo. Kodwa ugxininiso lucacile: Yiwebhusayithi “yemarike yeentakumba” apho unokufumana iimveliso ezingaqhelekanga ukubonwa kwiivenkile ezinkulu. Umzekelo, isepha yerosemary eyenziwe ngesandla kunye nendalo? Ikhonkco elineentyatyambo ngaphakathi? Unodoli owenziwe ngumntu ngokuthanda kwakho?
Ezi mveliso, kunye nezinye ezininzi, zezona unamathuba amaninzi okufumana kwi-Etsy.
Kodwa isebenza njani? Inkqubo ilula.
I-Primero, wenza uphando kwibhrawuza yakho ngale nto uyifunayo. Iya kukunika iziphumo ezithile onokuthi uziqaqambise, ukusuka kwixabiso eliphantsi ukuya kwixabiso eliphantsi okanye ngokuchaseneyo, njl. Bonke, okanye phantse bonke, kufuneka babe nefoto eya kuba yiyo abaya kukubonisa ngayo kwiziphumo, kodwa naxa ungena kwinqaku.
Nceda uqaphele oko into nganye oyifumanayo ivela kumthengisi owahlukileyo, kungoko inokuba neemveliso ezininzi kunye namaxabiso angafaniyo phakathi kwazo (nangona iimveliso eziza kuthengiswa ziyafana).
Nje ukuba ungene, into yokuqala ekubeka ekunene lixabiso. Kodwa lumka, kuba ayisiyiyo iyonke eqinisekileyo, kodwa, kwizinto ezininzi, yindleko yemveliso ngaphandle kweendleko zokuthumela. Ezi zisezantsi ezantsi kwaye zingaphakama kakhulu okanye zibenethamsanqa kwaye ukhululeke.
Ukuba loo nto inomdla kuwe, kufuneka nje uyongeze kwibhasikithi kwaye xa ugqibile ukuphonononga, yithenge.
Apha ungenza iakhawunti yakho (Siyincoma kuba ngaloo ndlela baya kukuthumela izaziso ukuba imveliso ithunyelwe, okanye unokuthetha nomthengisi ukubuza imibuzo okanye izimvo).
Intlawulo ikuvumela ukuba ukhethe ezininzi (kwabo bangafuniyo ukubeka ikhadi letyala) kwaye ngokunjalo unezimvo ezininzi kubathengi abathe bathenga phambi kwakho. Ngoku, kufuneka uzilumkele ezi zinto kuba amaxesha amaninzi izimvo (ezidweliswe ngezantsi kwefoto) azikho ncam imveliso enomdla kuthi, kodwa uEtsy uqokelela izimvo zabo bonke abathengi abathengileyo kuloo venkile okanye umthengisi. kunye noluhlu (lucebisa ukuba yintoni imveliso kodwa inokukunika impazamo).
Ungathengisa njani nge-Etsy
Njani i-eCommerce Unokuba nomdla kakhulu wokuba lapha, ngakumbi ukuba uthengisa iimveliso ezidumileyo kule venkile. Kwakhona, Yenye indlela yokupapasha ishishini lakho. kunye nokufikelela abanye abathengi abanokubakho. Hayi nje eSpeyin, kodwa ehlabathini lonke.
Kodwa sicinga ukuba ucinga ukuba ukuthengisa kweli qonga akuyi kuba lula okanye kunenzuzo. kwaye kulapho Siza kuphawula ngeemeko abakunika zona..
Into yokuqala ekufuneka uyazi kukuba kwi-Etsy ungathengisa izinto ezenziwe ngesandla, izinto zakudala, izixhobo zobugcisa, izityalo...
Ukuba unazo ezi zinto ke akuyi kubakho ngxaki. Ukubeka into yakho yokuqala kwintengiso kubiza i-20 yeesenti. Y uya kuhlawula kuphela umrhumo wokuthengiselana, ukusetyenzwa kwentlawulo kunye nokuthengisa ngaphandle kwendawo xa uyithengisa.
Ngoku kukho okungakumbi:
- Une-6,5% yomrhumo wokuthengiselana.
- 4% + € 0,30 intlawulo yokulungisa intlawulo.
- Kwaye i-15% intlawulo yentengiso ngaphandle kweintanethi. Kodwa uhlawula oku kuphela xa uthengisa ngeentengiso ezibekwe kuGoogle okanye kuFacebook.
Kule nto iphepha Ungazibona zonke iireyithi eziya kusebenza kuwe.
Kutheni njenge-eCommerce ndinomdla wokuthengisa kwi-Etsy
Ngoku ukuba uyazi ukuba yintoni i-Etsy, kwaye inokuhambelana neshishini lakho, kutheni uthengisa apho kwaye ungagxininisi yonke into kwiwebhusayithi yakho? Kuyafana nentetho ethi "musa ukubeka onke amaqanda akho kwingobozi enye." Ngamanye amazwi, ukuba unikezela ngohlobo olunye lwentengiso, baninzi abantu ongayi kubafikelela (kuba abathembi ukuthenga, kuba abayazi ivenkile yakho, kuba awubaniki izibonelelo zokuhlawula ...).
Kwelinye icala, kwi Etsy, njengoko kunokwenzeka nge Amazon, Ebay... bathembela ngakumbi kwaye kwakhona Ziyiziteshi zokuthengisa ezizimeleyo apho zikuvumela ukuba ufikelele kwinani elikhulu labantu kwaye kwangaxeshanye ubhengeze iwebhusayithi yakho.. Enyanisweni, yintoni abaninzi abayenzayo kukuphakamisa ixabiso elincinci kula maqonga (ukuze ungabahlawulisi ngeekhomishini) kwaye ugcine ixabiso eliphantsi kwiiwebhusayithi zabo.
Yintoni ephunyeziweyo? Ewe, mhlawumbi bathenga okokuqala e-Etsy. Kodwa okulandelayo, ukwazi iwebhusayithi yakho kwaye ukuba uyifezile, banokukubuza ngokuthe ngqo.
Ngoku uyazi ukuba yintoni i-Etsy, isebenza njani, kwaye kutheni kufuneka uyisebenzise. Ngaba wakha wayiqwalasela?