Ukuba une-eCommerce, umnqweno wakho onzulu wokuba ivenkile ifumana iiodolo yonke imihla kwaye ithengise kakhulu. Kodwa ngaphakathi kweendlela zokuthengisa, mhlawumbi kukho enye ongekayiphononongi. Kuba, ngaba uyayazi indlela yokuvela kwiShopping kaGoogle?
Kwimeko apho ungazi, Ukuthenga kuGoogle yithebhu yokukhangela kuGoogle ethengisa iimveliso kuphela. Ayixhatshazwa kangako kumacandelo athile, enokuba yindlela elungileyo yokuthatha ithuba letshaneli entsha yokuthengisa ukuze abasebenzisi bazi ivenkile yakho ye-intanethi kwaye bathenge kuwe. Ngaba ungathanda?
Ukuthenga kuGoogle, 'umboniso' wakho weemveliso
Khawucinge ukuba uye kuGoogle kwaye ufake "iiteki zabasetyhini". Ngokuqhelekileyo, uthotho lwamaphepha ewebhu evenkile avela kwiziphumo. Kodwa ngokuqinisekileyo uyaqonda ukuba, phezulu, kukho imifanekiso emincinci yeeteki zabasetyhini kunye nexabiso labo, iwebhusayithi apho bakhoyo kunye nekhonkco lokuba uye khona.
Nangona ibeka "iintengiso", eneneni, le nxalenye yeziphumo zikaGoogle ayikho enye ngaphandle kokuThenga kukaGoogle.
Unako kwakhona ukufikelela kuyo ngokusebenzisa i menu evela nje ngaphantsi kwebhokisi apho iya kubeka oko ukubekile. Ngokungagqibekanga, iziphumo ezivelayo zizo zonke, kodwa Ukuthenga kuvela kanye ecaleni kwayo. Ukuba ucofa, iya kukunika iphepha elitsha eligxile kuphela kwiimveliso kunye nezihluzo ezininzi onokuzisebenzisa ukuze ubone amaphepha amaninzi eevenkile ze-intanethi ngaxeshanye kwaye uzithelekise.
Yikholwe okanye hayi, Inyani yokuvela kuloo ndawo ingabonisa imveliso yakho kwaye, nokuba ndiyithelekisa nabanye, i ngeentengiso ezininzi ezinokuba nomdla ukuzisebenzisa, kuba abasebenzisi banokufikelela kwivenkile yakho ngolo phendlo. Kwaye ukuba uneentengiso okanye ixabiso lingcono kunelo labakhuphisana nabo, uya kugqama.
Uvela njani kwiShopping kaGoogle
Kuba sisazi ukuba into onomdla kuyo kukwazi ukuba uvela njani ekuThengweni kukaGoogle, asizukwenza ukuba ulinde. Kukho amanyathelo athile ekufuneka uwalandele ukwenza ngokuchanekileyo. Sikucacisela zona.
Fikelela kuGoogle Search Console
Ngaba uyazi ukuba yintoni iGoogle Search Console? Sisixhobo (esibaluleke kakhulu kwinqanaba le-SEO) oqinisekisa ngayo ukuba iwebhusayithi yakho yipropathi yakho kwaye unayo izibalo zokwazi ukuba yonke into ihamba njani.
Ukuba sele ubhalisile akukho ngxaki, kodwa ukuba akunjalo, Sicebisa ukuba wenze njalo kwaye uqinisekise ubunini bevenkile yakho ye-intanethi.
Eli linyathelo lokuqala sikucebisa ukuba wenze. Ukuba sele uyenzile, ungadlulela koku kulandelayo.
Sayina ungene okanye ubhalisele iZiko labaThengisi likaGoogle
Kwimeko apho ungayazi, iZiko loMrhwebi likaGoogle liqonga apho uya kuba nakho ukuthumela nokulawula zonke iimveliso ofuna ukuThenga kukaGoogle kubonise kwivenkile yakho. Isimahla, ayizukubiza nantoni na ukubhalisa.
Eyona nto ilungileyo yile fikelela kwisixhobo ngeakhawunti yakho yeGmail kwaye ukuba inokuba ikwafanayo apho uneentengiso zikaGoogle ngcono Kuba oku kuya kumanyanisa yonke into kwaye uya kukwazi ukudibanisa ezi zixhobo zimbini ngaphandle kwengxaki (leyo, ukuba awukaqapheli okwangoku, zibalulekile kwaye zibalulekile ukuba zivele kuGoogle Shopping).
Sebenza kwiZiko labaThengisi likaGoogle
Kuba kwiZiko loRhwebo likaGoogle akufuneki ubhalise kuphela, kodwa kufuneka ubeke iimveliso ofuna ukuvela kuGoogle Shopping apho. Yenziwa njani?
Eyona ndlela ilula nge a Ukutya kwedatha, oko kukuthi, ifayile efakwe kwi-.xml okanye .txt ifomathi apho iya kuqulatha lonke ulwazi malunga neemveliso zakho, ezizezi ixabiso, igama, imodeli, inkcazo yento, njl. Okukhona uneenkcukacha ngakumbi kwaye ngaphezu kwako konke, Okukhona usebenzisa inkcazo ekhanyayo kokukhona ungaphumelela kuba lonke olu lwazi luya kuboniswa nguGoogle Shopping kwaye enye yeendlela zokugqama ingasetyenziselwa ukukopa.
Xa unemveliso ezimbalwa kulula ukwenza i-Excel, kodwa hayi xa zininzi kakhulu. Kule meko sincoma ukuba usebenzise i-plugin kuba iya kwenza yonke inkqubo ngokukhawuleza. Ngokomzekelo, iWooCommerce Product Feed (ye-WordPress), i-Google Shopping elula (ye-Magento), okanye i-Google Merchant Centre module xa usebenzisa i-Prestashop. Kakade ke, zininzi ezinye onokuzisebenzisa.
Ewe kunjalo, gcina engqondweni ukuba Naluphi na utshintsho olwenzayo kwezo mveliso kufuneka lutshintshwe kwiZiko labaThengisi likaGoogle ukuze ihlaziywe. Ekuphela kwento iya kuba kukulayisha kwakhona ifayile echanekileyo.
Umrhwebi kaGoogle kunye neentengiso zikaGoogle
Sele unayo impahla yakho kuGoogle Search Console. Ukwanayo neakhawunti yakho yoMrhwebi enamanqaku afakiweyo. Inyathelo elilandelayo kuku qhagamshela iakhawunti yakho yeentengiso zikaGoogle kuMrhwebi.
Ukuzidibanisa kulula kakhulu kuba, ngaphakathi kuMrhwebi weGoogle, ukuba uya kuseto kwaye emva koko i-Adword, iya kukucela kuphela ukuba ungeze i-ID yeakhawunti yakho ye-Ads kwaye ucofe iqhosha lekhonkco kuya kuthatha umcimbi wemizuzwana.
Ukuba awusazi isazisi sakho, Ke eyona nto ilungileyo kukuba ungenisa iintengiso zikaGoogle kwaye ujonge olo lwazi apho. Ukuba awuyazi, kuya kufuneka uye kwi icon yoncedo phezulu ekunene kwesikrini (umfanekiso onophawu lombuzo). Kukho imenyu iya kuboniswa kwaye ungaya kwi-ID yoMthengi (ezantsi kwaloo menyu).
Kufuneka nje uyikopishe kwaye uyibeke kuMthengisi.
Yenza iintengiso kwi-Google Shopping
Okwangoku ungavumela uGoogle adwelise izinto ozinikezile ngokusekwe kuphendlo azenzayo, okanye unokwenza iintengiso kuGoogle wokuthenga.
Ukuba ukhetha le yokugqibela, yazi oko Ukuze uyenze, kufuneka uye kwiiNtengiso zikaGoogle. Apho, kwithebhu yePhulo, iya kukuvumela ukuba ukhethe ukuThenga.
Into elandelayo kukuqwalasela i-ad, umzekelo kwiliphi ilizwe, ibhajethi yokuchitha ...
Ngaba icacile kuwe ngoku ukuba uvela njani ekuThengweni kukaGoogle? Oku akukho ngqiqweni, ngakumbi njengoko iziphumo zemveliso zikholisa ukuthatha indawo yokuqala kwaye amanqaku okuthenga avela phambi kweziphumo zophendlo. Ingaba ucinga ntoni?