Aya ngokwanda amashishini e-elektroniki avula kwi-Intanethi kwaye athengisa iimveliso. Nangona kunjalo, nangona kukho i-eCommerce engakumbi nangakumbi, inyaniso kukuba bambalwa kuphela abaveleleyo, abo babonile ukubaluleka kunye iinzuzo zokubeka uphawu. Iinkcukacha xa ngenqanawa iimveliso kwiinkampani ezifana boxcartonembalaje.com kwipakethe yobuqu, amava omsebenzisi, njl.njl... Konke oku kusitshixo sokwenza abathengi bazive bethandwa.
Kodwa kutheni ibhrendi ibaluleke kangaka? Unokuphucula njani kwi-eCommerce? Siza kuthetha nawe ngayo yonke le nto ingezantsi.
Yintoni ebeka uphawu
Igama elithi branding lisuka kwisiNgesi, kwaye ligama elisetyenziswa kwintengiso. Yenzelwe ntoni? Kulungile igxile Yakha uphawu oluqinileyo ngokwenza uluhlu lwezicwangciso zokutsala, ukugcina nokugcina abathengi bolu hlobo.
Ewe, le yinkqubo ende, engasekelwanga kuphela ekutsaleni abathengi ukuba bathenge kuwe, kodwa nakwindlela yokwenza uphawu (okanye kule meko iCommerce) yamkelwe, ichongiwe kwaye yenza ukuba ixabiso layo libone kuyo yonke into. ukwenza. Ingaba kwiwebhusayithi, isiganeko, xa uthenga imveliso, ekulandeleni, njl.
Ngamanye amazwi, sikuxelela malunga ne ukuba nokwenzeka kohlobo, inkampani okanye imveliso ukuze izahlule, into iya isiba nzima kuba kubonakala ngathi yonke into iyaqanjwa. Nangona kunjalo, loo ntlukwano inokuza kwixabiso, ukungafani kophawu, ukuthembeka okanye kumava omsebenzisi anikwe umxhasi.
Umzekelo, khawucinge ukuba unomdlalo wevidiyo we-eCommerce. Umthengi uze kwiphepha lakho kwaye ubeke umdlalo wevidiyo kwinqwelo yabo. Nangona kunjalo, akakagqibi ukuthenga kwaye, emva kweeyure ezimbalwa, loo mthengi ufumana i-imeyile embuza ukuba kutheni eshiye loo mdlalo wevidiyo, "ngamathemba kunye neenkohliso" awayezibekile ukuba afike endlwini ukuze enze umsebenzisi wonwabe. ubuninzi kusapho. Ubuncinci, loo imeyile iya kutsala umdla kwaye ukuba ubamba ingqalelo yabo, banokuyithenga.
Kodwa ukuba ukongeza ekuyithengeni, uyipakisha ngendlela eyeyakho (ngaphaya kwebhokisi eqhelekileyo okanye imvulophu emdaka) kwaye unikezele ngeenkcukacha ezahlukileyo zeCommerce yakho, kwixesha elizayo xa ufuna ukuthenga umdlalo wevidiyo, ukhetho lokuqala apho luya kuthi. look will be in your store , nangona ungabiza kancinci kunabanye.
Ngoba? Ewe, kuba ukwenza uphawu kukunika nika ubuntu bohlobo lwakho kwaye wenze ukuba abathengi bahluke yaye bakhetha wena kunokuba ubanika oko abanye bangakunikiyo.
Uluphucula njani uphawu kwi-eCommerce
Ukuza kuthi ga mva nje bekucingwa ukuba ukwenza uphawu kungumcimbi weenkampani kuphela, okanye uphawu lomntu. Kodwa ukuba kwi-eCommerce oku akuzange kube nobudlelwane obuninzi. Impazamo enkulu.
Njengoko sibonile ngaphambili, Umahluko lelo xabiso ekufuneka liphuculwe ukuze ufumane abathengi ukuba bakhethe ukuthenga kwivenkile yakho ye-intanethi ngokuchasene nokhuphiswano. Kwaye, kule nto, unokwenza oku kulandelayo:
Packaging
Enye ye Imibono yokuqala yokuba umthengi we-eCommerce uza kuba nento yokwenza nokupakishwa apho uyithumela khona imveliso oyithengileyo.
Oko kukuthi, iwebhusayithi yakho yimbonakalo yokuqala, kodwa eyona nto ibalulekileyo yeyomzimba, umzuzu ofumana iphakheji.
Kwaye ngoku siyakubuza, ungathanda ntoni ngakumbi, ibhokisi emdaka evalwe ngeteyiphu emhlophe kunye neenkcukacha zakho? Okanye ibhokisi eluhlaza enamachaphaza e-polka eluhlaza kunye nethegi yegama elibomvu, kunye nesaphetha esityheli kwibhokisi? Ewe, eyesibini iya kuba yinto enomtsalane ngakumbi, kwaye nangona imibala ingabambeleli nakwipeyinti, uya kuyikhumbula loo phakheji.
Ngaphezulu ukuba uyivula ngaphakathi kwaye ngokukhawuleza imveliso oyithengileyo, kungakhathaliseki ukuba ibonakala ilula kangakanani, ifika isongiwe okanye ineenkcukacha.
Kanye ngexesha otyale ngalo kuyo iya kwenza umthengi azive ebalulekile, kuba unomdla wokwenza imveliso ibe yeyakho kwaye uqonde ibhrendi yakho naxa ingekho kwi-intanethi undwendwela iwebhu. Awuzange uyibeke nje ebhokisini kwaye yiyo.
website
Nangona sikuxelele ngaphambili ukuba iwebhu ayibalulekanga kangako, inyaniso kukuba kunjalo. Iwebhusayithi embi ayizukwenza abathengi bathenge kuwe, kuphela abo baziyo ukuba uya kwenza, kodwa abatsha baya kuziva begwetyiwe kukhuphiswano lwakho kunawe.
Kungenxa yoko, khathalela ubume bewebhu, hayi nje ngemizobo kodwa nakwindawo, ibaluleke kakhulu okanye ibaluleke ngaphezu kwezinye izihloko.
Amava omsebenzisi
I-eCommerce yakho ayinamsebenzi kuwe ukuba awunabathengi. Kwaye ukuzifumana, awunakulinda ukupapasha iphepha nokuba zifikelele kuwe. Kuyimfuneko ukwenza isicwangciso sokubatsala, mhlawumbi ngokubeka indawo, amanethiwekhi oluntu, ukuhlawula intengiso, njl.
Ngoku, xa sele unaloo client, kutheni ungazikhathazi ngaye? Ukusuka kokuphi ukuthanda kwabo ukubonelela ngeemveliso ezinxulumeneyo, ukuya kwindlela amava okuthenga abe ngayo kwaye ukuba banokukucebisa kwabanye abantu.
Konke oku kwenza ukuba loo mntu athathe inxaxheba kwivenkile ye-intanethi ngokwayo, uhlobo "lwe-ambassador" kodwa inyaniso kukuba into oyifumanayo kukuba bazive bexatyiswa njengomthengi, into ethi, kwamanye amashishini amaninzi e-elektroniki, ayinakuba ngaphezu kwe- inani . Kwaye umntu udla ngokuphinda apho aziva ethandwa khona.
Hlalutya uze usombulule
Amaqhinga, kunye nophawu ngokubanzi, akusoloko into esisigxina. Kungenzeka ukuba ukhetho oluvelayo alukho oluchanekileyo kwaye kuyimfuneko ukutshintsha. Oku kuqhelekile de ufumane abathengi obakhangelayo, kwaye izenzo zisebenza.
Ndiyathetha Kuyimfuneko ukuba kutshintsho oluqhubekayo de uphawu lusebenze kwaye, ngaphezu kwakho konke, lufikelele kwabo baxumi. Nje ukuba uyifumene, akusekho mfuneko yokuba uqhubeke utshintsha, kodwa uyomeleza.
Ngamafutshane, uphawu lokuthengisa sisicwangciso esiye saya sisefashonini kwaye ayizizo kuphela iinkampani eziye zaqaphela amandla alo, kodwa i-eCommerce ngokwayo iyayenza kwaye inokuba sisitshixo ekufuneka ukwazi ukuzahlula kukhuphiswano lwakho kwaye uthabathe uhambo. ishishini lakho. Ngaba uyathandabuza? Sibuze.