Ukutshintshwa kwegama: imizekelo

ngokutsha imizekelo

Xa uphawu luthatha ixesha, okanye luphosa abaphulaphuli ekujoliswe kulo, indlela olupakisha ngayo iimveliso zalo okanye indlela olunikezela ngayo ngeenkonzo zalo. Kufuneka wenze igama kwakhona. Imizekelo yoku mininzi. Ezinye zeempawu ezaziwa kakhulu ziye zabandezeleka, ezinye ziphumelele, kwaye ezinye ngokusilela kwazo.

Ngoko ke, ngeli xesha, sifuna ndikuxelele malunga neminye imizekelo yokutshintsha igama kwakhona ngoko unokubona ukuba ngamanye amaxesha ukulungisa kunokukhokelela kwimpumelelo. Ngaba uyafuna ukwazi ngakumbi ngale nto?

Yintoni i-rebranding

Phambi kokukunika imizekelo, kubaluleke kakhulu ukuba wazi kakuhle ukuba sithetha ukuthini ngeli gama. Ukuphawulwa luphawu lophawu: uphawu lwakho, umyalezo, ukupakishwa kweemveliso ... Ngamafutshane, yiyo yonke into enika ubuntu kwi-brand okanye inkampani ngokwayo.

Nangona kunjalo, ukuhamba kwexesha kunokwenza umfanekiso owenziwe ngolu hlobo uphelelwe lixesha. Into efana nokuzalwa kwi-60s kunye nokufuna ukwenza izinto ezintsha ngo-2022. Nangona iifashthi zibuya, uphawu ngokwalo luya kubonakala ludala.

Njengokuba Nasiphi na isicwangciso sokuthengisa esibandakanya ukuguqulwa okupheleleyo okanye inxalenye yesazisi sophawu lubizwa ngokuba yi-rebranding.

Sikunika umzekelo. Khawufane ucinge ukuba udale inkampani ngonyaka ka-2000 kwaye uphawu lwayo yingqekembe yepeseta. Njengoko uyazi, ngelo xesha i-euro yayisele iqalile ukujikeleza. Cinga ukuba awukayitshintshi. Ngo-2022 iipeseta azisekho kwaye kuphela abakhumbulayo bangaphezu kweminyaka engama-40 ubudala (mhlawumbi iminyaka engama-30 ubudala). Nangona kunjalo, abaphulaphuli bakho ekujoliswe kubo ngama-20 ukuya kuma-30. Ngaba uya kuphumelela ngaloo logo? Eyona nto inokwenzeka kukuba akukho.

Ke ngoko, ukwenza utshintsho lwelogo sesinye sezicwangciso zokutshintsha igama kwakhona.

Ukufakela uphawu ngokutsha, kunye nohlengahlengiso

El Ukufaka uphawu kwaye sele sineenkcukacha zokwenziwa ngokutsha ngaphambili kwaye uya kuba uqaphele ukuba ngamagama ahlukeneyo nangona enxulumene enye kwenye. Kwaye yeyokuba bekungayi kubakho ukwenziwa ngokutsha ngaphandle kokuphawulwa.

Ngendlela yokushwankathela, sinokuthi uphawu lwegama luphawu lophawu kwaye ukwenziwa ngokutsha kulungiso lwesazisi sophawu.

Kodwa kuthekani ngohlengahlengiso? Ngaba iyafana nokutshintsha igama kwakhona?

Kwimeko apho awuzange uve igama elithi restyling ngaphambili, unokwazi ukuba libhekisa kuhlengahlengiso lohlobo. Kodwa ngokukodwa kumfanekiso. Ngamanye amazwi, utshintsho kwi-logo, utshintsho kuhlobo lweeleta, ngendlela ehlelwe ngayo ... Kodwa ngaphandle kokutshintsha imibala okanye isitayela.

Sinokuthi ukuphinda kugxininiswe ekuchazeni ubuwena obubonakalayo kunye nokulungelelanisa isazisi senkampani. Ngamanye amazwi, ukulungiswa kwakhona yinxalenye yokwenziwa ngokutsha.

Kwenziwa nini ukwenziwa ngokutsha

Kwenziwa nini ukwenziwa ngokutsha

Ukutshintsha igama kwakhona akunakuthathwa lula, kwaye akunakukwenziwa nanini na xa ufuna njengoko kunokuba yingozi.

Ngokomzekelo, cinga ukuba unegama yaye uzama ukulazisa. Kodwa ngeenyanga ezi-6 utshintsha ilogo kuba awuyithandi. Kwaye emva koko kwakhona. Lonke olo tshintsho luphambanisa abathengi kunye nabasebenzisi kuba abakwazi. Ukuba baye bahlobene nomfanekiso othile kwishishini lakho kwaye uyawutshintsha, ngokubonakalayo abayi kukwazi, kwaye oko kuthetha ukuba kufuneka uphinde ukhuthaze kwaye utyale imali ukuze ufikelele kubaphulaphuli bakho.

Kungenxa yoko, ukwenziwa ngokutsha kuyacetyiswa kuphela:

  • Xa iinkampani sele zingenile isigaba sokuvuthwa, oko kukuthi, xa sele besaziwa kwaye bafuna utshintsho ukuze baqhubeke nokunyuka.
  • Xa akukho budlelwane besazisi sophawu kunye nabathengi. Kuhle kuba iintsingiselo zitshintshile, kuba sele iphelelwe lixesha, njl. Kwezo meko kukwacetyiswa ukuba kusekwe isicwangciso sokutshintsha igama kwakhona.

Gcina ukhumbule ukuba oku akutshintshi nje kwaye ngoku. Kuyafuneka ukwenza uphando ukuze ukwazi ukukhetha olona tshintsho lulungileyo, kunye nendlela yokuluqhuba, ukuze abathengi baqhubeke besazi kwaye banxulumanise umfanekiso omtsha kunye nesazisi sophawu kunye nenkampani ebisebenza kuyo. iminyaka emininzi.

Ukutshintshwa kwegama: imizekelo yokwenyani neyimpumelelo

Njengoko sisazi ukuba umzekelo uxabiseke ngaphezu kwawo onke amagama esinokukuxelela malunga nokubuyisela kwakhona, ngezantsi siza kubona imizekelo eyimpumelelo kunye neenkampani zangempela. Ngokuqinisekileyo ngaphezu kwesinye isiphelo sivakala kuwe.

iapile

i-apile logo

Usenokungayazi, ayisiyiyo into ethandwa kakhulu yi-brand, kodwa kufuneka wazi ukuba, xa yazalwa, i-logo yokuqala eyayinayo yayiyimifanekiso kaNewton phantsi komthi we-apula, kunye ne-apile ngaphezulu. kwentloko yakhe .

Ngokucacileyo I-logo ayizange ithande, kwaye ngaloo nyaka (sithetha ngo-1976) bayitshintsha ibe yi-silhouette ye-apula enemibala yomnyama. Iphumelele ngakumbi kwaye iphawuleka ngakumbi. Impumelelo epheleleyo.

Enyanisweni, ukususela ngo-1976 uphawu lwayo lutshintshile kuphela ngokwemibala, kodwa i-apula yokuqala ihleli.

YouTube

Usenokuba awuqondanga nto ingako, kwaye ngumzekelo wokulungisa ngokutsha kunokutshintsha igama kwakhona. Kodwa ikho.

Ukuba ubona ilogo yokuqala ye-Youtube, uya kuyibona loo nto inxalenye yesibini yegama elithi, Tube, yayikwibhokisi ebomvu, ibhekisa kumjelo. Kodwa xa wayeyitshintsha loo bhokisi, wazisusa apho waza wathabatha indawo yokuqala ngaphezu kwegama, wabeka umdlalo kuyo.

Uphumelele? Inyaniso kukuba. Kucace ngakumbi, kucace ngakumbi ukuba kuqhubeka ntoni kwaye kulula.

Instagram

ukuvuselela i-instagram

Umthombo: Marcas-logos.net

Olunye uphawu olutshintshileyo oko lwazalwa ngo-2010 lulo. Ngoku uyisebenzisa rhoqo kodwa ngo-2010 ineenguqu ezimbini ze-logo, kunye nenye ngo-2011. Ngaphambi kokuba ikhamera yakudala (kwaye ngelo xesha sele sele ikhona yanamhlanje). Emva koko Bayitshintshe yaba yilogo elula, kwaye kunyaka olandelayo bayinika inkangeleko efana nolusu, ukusondeza umfanekiso kunye nokudala ukugxila okwahlukileyo.

Ukuba sithelekisa ilogo ngoku kunye neka-2010 akukho nto ininzi yokuthelekisa, ngaphaya kokugxilwa kunye nokukhanya.

Zininzi ngakumbi esinokukucaphula zona: McDonald's, Google, Nescafé, Ikea, Disney ... Ngaba uyazi malunga nokutshintshwa kwegama kunye nemizekelo yazo? Sazise kwizimvo kwaye usixelele into oyicingayo, ukuba ibilungile okanye hayi.


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