Esinye sezixhobo ezisetyenziswa kakhulu ziingcali ze-SEO ngokungathandabuzekiyo ziNgcaciso zikaGoogle. Esi sisixhobo sasimahla apho ungafumanisa ukuba "kubalulekile" xa ukhangela igama (okanye useto lwamagama), ngalo ndlela unceda ukufumanisa ukuba ngawaphi amagama aphambili anokuthi asebenze kakuhle kwiqhinga lokuthengisa kwi-Intanethi (kunye nokubekwa) .
Kodwa, Yintoni iGoogle Trends? Yenzelwe ntoni? kwaye isebenza njani? Namhlanje sichaza yonke into oyifunayo malunga nalo msebenzi weGoogle onokuthi ungazi kakuhle.
Yintoni iGoogle Trends
Ixesha lokuqala besisazi ukuba iGoogle Trends ikhona ngo-2006, xa inkampani yasikhupha isixhobo ukuze silandele ukuvela kophando ngokusekwe kumagama aphambili. Ngamanye amagama, sisixhobo esikuvumela ukuba uhlalutye igama eliphambili ngendlela yokuba uyazi ukuba loluphi uhlobo lokukhangela olunalo iminyaka, iinyanga, iiveki okanye iintsuku.
Iintsingiselo kuGoogle zinokuqondwa njenge Isixhobo esihlalutya ukuthandwa kwamagama okanye amagama ukuze sazi ukuba ahamba okanye, ngokuchaseneyo, ayancipha. Ukongeza, ikwabonelela ngezinye iinkcukacha ezinje ngedemografi, uphando olunxulumene noko, izihloko ezinxulumene noko, njl.
Eli nqaku likaGoogle lisimahla kwaye alifuni ukubhaliswa kwangaphambili okanye linxibelelaniswe ne-imeyile. Uninzi lweengcali ze-SEO okanye iingcali zentengiso yedijithali ziyisebenzisela umsebenzi wazo zineziphumo ezihle kakhulu, nangona singenakukuxelela ukuba yinto eyingqayizivele, bayayidibanisa nezinye izixhobo (nazo zisimahla okanye zihlawulwe).
Yenziwe njani iGoogle Trends?
Ekuqaleni, xa ufika ephepheni kwaye ubeke igama kulawulo, kunokwenzeka ukuba idatha esisixhobo esikuposayo inokukongamela, kodwa ke kulula kakhulu ukuyiqonda. Kwaye ayizukubonisa kuphela imeko yelo gama ulibekileyo, kodwa okuninzi. Ngokukodwa:
- Umthamo wophando. Oko kukuthi, indlela eliziphatha ngayo igama ngokusekwe kwiintsuku ezithile, iiveki, iinyanga, okanye iminyaka.
- Iindlela zokukhangela. Oku kuya kukuxelela ukuba igama olibekileyo liyanda okanye linciphisa ukugcwala kwalo. Yenzelwe ntoni le nto? Ewe, ukumisela ukuba ligama elinokusebenza ngoku okanye kwixesha elifutshane (umzekelo, uSuku lweValentine. Inokonyuka phakathi kuJanuwari kodwa, emva koFebruwari 20, ngokuqinisekileyo iyakwehla ide inyamalale kunyaka olandelayo ).
- Uqikelelo lwemozulu. Eli candelo leTrends zikaGoogle alaziwa kakuhle, kodwa liyakukunceda wazi ukuba elo gama liphambili linokuhamba phezulu (okanye ezantsi) ngalo naliphi na ixesha.
- Uphendlo olunxulumeneyo. Oko kukuthi, amagama akhangelwe kwakhona ahambelana nekota oyibekileyo.
- Hluza ukukhangela. Isixhobo siya kukuvumela ukuba ukhangele ngokwendawo, udidi, umhla ...
Kutheni usebenzisa esi sixhobo kwi-eCommerce yakho
Ukuba unayo ivenkile ekwi-intanethi, nokuba awunaso isicwangciso sokuthengisa, iGoogle Trends ibalulekile kusuku lwakho lwemihla. Kwaye, nangona ungakholelwa, iya kukunceda wazi ukuba zeziphi iindlela ezintsha, yeyiphi eyona nto ifunwa ngabasebenzisi, njl. Ngamanye amagama, inokuba njalo kukunceda ubone ukuba zeziphi iimveliso eziza kuphumelela kwi-eCommerce yakho.
Umzekelo, khawufane ucinge ukuba unevenkile yezihlangu kwaye kuvela ukuba kwiGoogle Trends izihlangu zohlobo oluthile lwentengiso zikhula njengogwebu. Kwaye unazo ziyathengiswa kwaye ngamaxabiso aphantsi kunabo ukhuphisana nabo. Ewe, ukuthatha ithuba lokutsala kunye nokutyala imali encinci ekukhuthazeni loo mveliso inokwenza utyelelo lwakho kunye nentengiso inyuke kuba ubonelela ngento ekhangelwe ngabantu.
Kuyanceda nawe Lungiselela iifayile zeemveliso zakho. Kwaye kukuba ngamagama aphambili ahambelana noko uya kuba nakho ukucacisa izicatshulwa zemveliso nganye ukuze abakhasi bakaGoogle bakubeke ngcono (abaninzi abasazi ukuba ukubeka imibhalo yoqobo kunye neyodwa kumakhadi kubhetele kunokuphindaphinda okufanayo bonke abanye).
Ungayisebenzisa njani indlela yeGoogle
Kwaye ngoku siya kwi-practical, ukwazi ukuba sisixhobo esisebenza njani. Ukwenza oku, inyathelo lokuqala kukuya kwisixhobo seGoogle Trends. Ngokuzenzekelayo, ekunene ephezulu, kuya kukubeka njengelizwe laseSpain (ukuba ukwiSpain) kodwa ungalitshintsha ilizwe ulapha.
Kwiskrini esikhulu uza kubona Imizekelo iboniswa njani kodwa ulumke, ayizizo idatha ezivela eSpain, kodwa isuka eUnited States okanye kwihlabathi liphela, abanokukunceda ngayo.
Ukuba uyehla kancinci, uya kwazi ukuba zithini iimeko zehlabathi zamva nje kwaye, ngezantsi, ukukhangelwa ngonyaka (apha unokufumana amagama eSpain).
Uya kubona ukuba kukho ibhokisi yokukhangela. Kulapho kuya kufuneka ubeke ixesha lokukhangela okanye isihloko. Umzekelo, eCommerce. Hit the magnifying glass (okanye Enter) kwaye izakusa kwiphepha leziphumo.
Iphepha leziphumo likubonisa izinto ezininzi. Kodwa eyona nto siyibona ibaluleke kakhulu yile:
- Ilizwe. Iya kubeka iSpain, kodwa apha unokuyitshintshela ilizwe elinomdla kulo.
- Iinyanga ezili-12 ezidlulileyo. Ngokuzenzekelayo eli xesha lihlala liphuma, kukhangelo lokuqala, kodwa ungalitshintsha ngeendlela ezininzi: ukusuka ngo-2004 ukuya namhlanje, kwiminyaka emihlanu edlulileyo, iintsuku ezingama-90 ezidlulileyo, iintsuku ezingama-30 ezidlulileyo, iintsuku ezisi-7 zokugqibela, usuku lokugqibela 4 iiyure, umzuzu wokugqibela.
- Onke amacandelo. Ikuvumela, ngakumbi amagama okanye amagama anokuba neekhonsepthi ezininzi, misela uphando oluchanekileyo.
- Ukukhangela kwiwebhu. Ngokuzenzekelayo uya kuba nayo le nto, kodwa unokukhangela ngomfanekiso, iindaba, ukuThengwa kukaGoogle (okulungele i-eCommerce) okanye iYouTube.
Ngasezantsi apha, uya kuba negrafu eya kutshintsha njengoko uguqula idatha yangaphambili.
Njengoko ubona, igama lakho eliphambili livela phezulu, kodwa ukuba ujonga kufutshane, kukho ikholamu ethi "thelekisa". Oku kusetyenziselwa ukubeka elinye igama eliphambili onomdla kulo kwaye wazi ukuba yeyiphi eyomeleleyo, okanye enokhangelo olungakumbi.
Emva koko ibonakala kuwe umdla oneli xesha kweli lizwe, ngendlela eya kuthi bakuxelele ukuba zeziphi iindawo ezizimeleyo ezifuna eli xesha kakhulu (oku kufanelekile ukwazi, kuluntu lwakho okanye isixeko, yintoni eyona inomdla, ngakumbi ukuba i-eCommerce yakho ingaphaya).
Okokugqibela, uneekholamu ezimbini. Enye yeyokuba izihloko ezinxulumeneOko kukuthi, amagama okanye amagama anokuhambelana negama olikhangeleyo; kwelinye icala, unayo imibuzo ehambelana nayo, Oko kukuthi, amanye amagama aphambili ahambelana naleyo ubuyikhangela kwaye inokuba yeyona ndlela ingcono.