Ukusukela oko iinethiwekhi zokunxibelelana zavela, baninzi abazama ukubaxhaphaza ukuze bafezekise abaphulaphuli abaninzi. Bonke bafuna iinombolo zabo zenethiwekhi ukuba zibe phezulu, ukuze kubekho unxibelelwano oluninzi kunye nabasebenzisi kwaye, ngaphezulu kwako konke, ukuze oku kuxelwe kwintengiso yemveliso. Kodwa ngelishwa ayizizo zonke eziphumelelayo. Nangona kunjalo, ikho iinkampani ezisebenzisa imidiya yoluntu ngokufanelekileyo.
Ngapha koko, kukho iimeko zeenkampani eziphumeleleyo enkosi kubo. Ke namhlanje siza kusebenza kwaye sikuxelele ngamatyala eenkampani ezisebenzisa iinethiwekhi zentlalo ukunxibelelana nabaphulaphuli bazo kwaye nazo ziyaphumelela. Ngaba uyafuna ukwazi ukuba ungayenza njani kwi-eCommerce yakho?
Kutheni ubheja kwinethiwekhi yoluntu kwi-eCommerce yakho
Xa uqala ishishini elikwi-intanethi, into eqhelekileyo kukuba ufuna ukuba kuzo zonke iisayithi kwiwebhu. Kwiwebhusayithi yakho, kuFacebook, kuTwitter, ku-Instagram, kwiPinterest… Ewe kulungile, kodwa wenza impazamo. Kwaye ibaluleke kakhulu: Sebenzisa umyalezo ofanayo kuzo zonke iinethiwekhi zentlalo.
Masithathe umzekelo. Unomntu okulandelayo kwi-Facebook, kwi-Instagram nakwi-Linkedin. Kwaye uthumela umyalezo omnye kuzo zontathu iinethiwekhi. Zonke ziyalingana. Ke loo mntu unokucinga ukuba bubudenge ukukulandela kuzo zontathu ezi zinto, njengoko umbetha nomyalezo ofanayo. Wenza ntoni? Yeka ukukulandela kubini.
Ngoku masibeke elinye ityala. Unazo ezi nethiwekhi zintathu, kodwa nganye inomyalezo owahlukileyo kwisicatshulwa kunye nasemfanekisweni. Ngaba awucingi ukuba nabani na okulandelayo uya kufuna ukwazi ukuba ubeke ntoni kwezinye iindawo? Kuba iyakwahluka, kuba komnye ungabeka ukhuphiswano, kwelinye upapasho oluqhelekileyo, kwelinye isiqhulo ...
Le yenye yezona mpazamo zixhaphakileyo, njengokuvula ibhlog kunye nokukopa amanqaku abanye abantu kwiphepha lakho. Ngaphandle koGoogle ukohlwaya, uyeba umsebenzi kwaye ayilunganga loo nto.
Kodwa kugxila kwimidiya yoluntu, zibalulekile kuba kulapho abaphulaphuli bakho bakhoyo. Uninzi lwabantu lufikeleleka ngakumbi kwiinethiwekhi zentlalo kuba uvula amajelo onxibelelwano nabo. Ngoku, into ebalulekileyo kukwazi ukuba uqhagamshele njani. Kwaye ngenxa yoko, imizekelo yeenkampani ezisebenzisa inethiwekhi yoluntu ngokufanelekileyo inokukunika isikhokelo. Ngaba siyababona?
Iinkampani ezisebenzisa iinethiwekhi zentlalo kwaye ziyaphumelela
Ukucinga malunga neenkampani ezisebenzisa iinethiwekhi zentlalo inokuba lihlabathi. Phantse zonke iinkampani namhlanje ziyazisebenzisa. Kodwa yima ngaphandle kubo kwaye bayakwazi kuwe ngezo nethiwekhi zentlalo azikho kangako. Ngapha koko, nantsi eminye imizekelo yayo.
I-Ford, yeenkampani ezisebenzisa iinethiwekhi zokunxibelelana ukunxibelelana
IFord ngomnye wemizekelo yokuqala esinokukunika yona yeenkampani ezisebenzisa imithombo yeendaba ngokuchanekileyo. Kwaye yayinguvulindlela ekunikezeleni oko bakubiza ngokuba "I-Ford yoLuntu". Litshaneli elikhethekileyo apho abantu banokunika izimvo zokuba baqwalasele kwaye baphuhlise iiprojekthi ezizinzileyo.
Yindlela yokubandakanya abasebenzisi bakho kwinto abanokuyenza.
Oonobumba
Le nkampani inegama langaphandle yiSpanish. Luphawu lweglasi olwenziwe eAlicante oluthe lwakwazi ukuguqula umhlaba weCommerce. Kwaye uyenzile ngokusebenzisa iinethiwekhi zentlalo. Kwenzekani? Kulungile utyale imali a isixa esikhulu semali kwiintengiso zikaFacebook zokuthengisa kunye nokufikelela kumthengi olindelweyo. Ukongeza, wafumana intsebenziswano yabantu abadumileyo abathatha iifoto ngeglasi zabo kwaye oko kwavumela abaninzi ukuba bafune ukulinganisa abantu abadumileyo, bethenga imveliso enye.
Ngokunikezela ngeemveliso ezifikelelekayo kubathengi, ukuthengisa kwabo kunyuke nangaphezulu. Kwaye ukusebenzisana kwabo kwiinethiwekhi zentlalo nako kuhlala kunjalo.
Ikhaya likaKenay
Ngubani othi iinkampani azinakuphumelela kwimidiya yoluntu? Kule meko, ikhaya likaKenay liphumelele kwi-Instagram. Into ayenzileyo kukubonisa iifoto ezikumgangatho onomtsalane kwaye zinomtsalane kakhulu, ezenziweyo abasebenzisi baya kucela ifanitshala kunye nokuhonjiswa. Kwaye, abayishiyanga loo mibuzo ingaphendulwanga, evumela abathengi ukuba bazive ngathi bathenga kwivenkile ebonakalayo, bazimase ngalo lonke ixesha.
Coca Cola
Nayiphi na iposti yeCoca-Cola ihlala inamawaka okuthandwa kunye nonxibelelwano. Kwaye uyenza kuba baxhaphaza iimvakalelo kunye neemvakalelo ngemifanekiso kunye neevidiyo ezithunyelweyo.
Isicatshulwa sakhe asichukumisi njengale mithombo mibini, yiyo loo nto abantu beyilandela. Khumbula ukuba uninzi lweentengiso zeCoca-Cola kumabonakude zibethe ngamandla, kwaye unezimvo ezisakhunjulwa (ezinje ngeCoca-Cola yeyomntu wonke, kwizikhundla eziphezulu, ezantsi…).
Orange3
Le nkampani yeorenji ibicinga ukuba banokuthengisa iimveliso zabo kwi-Intanethi. Kwaye ke, yaqala njengaye nabani na, efuna ukuba kuzo zonke iinethiwekhi zentlalo. Kodwa unyaka wokuqala wawungalunganga. Nangona kunjalo, baye baqonda ukuba kwi-Twitter banonxibelelwano ngakumbi, kwaye iiposti zabo zisebenza ngcono kunezinye iinethiwekhi, ke babheja kuyo kwaye Bafumanise ukuba abaphulaphuli babo bajolise ngakumbi kwi-Twitter kunakwamanye amanethiwekhi. Ukongeza, babonelela ngomxholo obalulekileyo, kwaye banxibelelana nabalandeli.
Yayithetha ntoni? Ukuba baqale ukuba nempumelelo kwaye ngoku ukuthengisa iiorenji kusetyenziswa iinethiwekhi kubhetele kakhulu kunalonyaka wokuqala.
Qwertee, yeenkampani ezisebenzisa iinethiwekhi ukufumana unxibelelwano
Le nkampani ye-t-shirt ayaziwa kakuhle eSpain, okanye mhlawumbi kungenxa yokuba inika izibonelelo ezininzi kwii-t-shirts (nge-4-5 kunye ne-6 euro). Into elungileyo kukuba uyilo lwabo lolokuqala, awuyi kuzibona kwiiT-shirts apha. Kwaye zikumgangatho olungileyo.
Basebenzisa imidiya yoluntu ukuzisa ezo zoyilo kunye, kunye nokunxibelelana kwihlabathi liphela. Kwaye kuba bathumela yonke indawo, ukongeza kumaxabiso afikelelekayo, bayimpumelelo kwihlabathi liphela.
Grill yeGoiko
Kule meko, le nkampani isebenzise i-Facebook ukutsala abathengi. Wenza njalo ukuhambisa iikhowudi zesaphulelo kwinethiwekhi yoluntu, ngendlela yokuba bavuze abantu ababalandelayo. Ke, iyakhula, kodwa ikwazile ukusebenzisana nabasebenzisi bayo, ngendlela yokuba kwakungathi ubeka incoko ngexesha lokwenyani, enkosi kwinto yokuba babesazi kakhulu.
Ngoku, yenye yezona ndawo zokutyela zehambhega zaziwa kakhulu eSpain kwaye ilandela umgaqo-nkqubo wokubonelela abathengi ngezibonelelo kunye nezaphulelo abazisebenzisa kwiindawo zokutyela. Kungenxa yokuba, kubo, eyona nto iphumeleleyo kukuqwalaselwa kunye nenkonzo esemgangathweni esemgangathweni, nkqu nezaphulelo.
Zininzi iinkampani ezisebenzisa imithombo yeendaba ngempumelelo. Ngaba ungasixelela imeko yeyiphi na kubo?