Yintoni isipho seshishini kwaye zeziphi ezona ziphantsi?

isipho senkampani

Xa inkampani idalwe, abaninzi bakhetha ukunikela ngesipho senkampani ngeenjongo ezahlukeneyo: ukuzenza baziwe, babe neenkcukacha kubathengi, ukuthengisa... Kodwa, ngaba uyazi ngenene ukuba yintoni ethathwa njengesipho senkampani ngcono?

Yiba ngabo iibhotile eziprintiweyo zesikrini, i-usbs yomuntu siqu, iipeni, iincwadana, iidayari ... kukho iindlela ezininzi ezahlukeneyo ukunika abathengi. Kuthekani ukuba sikunika isandla kulo mba?

Yintoni isipho senkampani?

isipho sokuthengisa esinexabiso

Okokuqala, sifuna ukuba uqonde ngokupheleleyo ukuba sithetha ntoni ngesipho senkampani. Ikwabizwa ngokuba sisipho sentengiso okanye isipho sokuthengisa, sithetha ngesinye kanye iinkcukacha iinkampani ezinabathengi bazo, okanye abathengi abanokubakho, esetyenziswa ngaphezu kwazo zonke ukugcina aba bantu.

Umzekelo, isipho senkampani sinokuba seso osifumanayo xa usiya kumboniso kwaye kukho indawo yokuma yale nkampani apho banikezela ngolu hlobo lwesipho kubantu abeza.

Enye inketho inokuba xa umyalelo we-intanethi wenziwa kwivenkile kwaye inkampani ithatha isigqibo sokubonelela ngesipho senkampani saloo myalelo, njengepeni, incwadana, njl.

Imvelaphi yezipho zenkampani

Ndiqinisekile ukuba awuyikholelwa, kodwa eneneni, Ukusukela kwi-Egypt yaMandulo, izipho zenkampani bezikhona. Ababhali-mbali bayazi ukuba abaninzi bazama ukuzizuzela inkoliseko yobuqu yookumkani ngokunikela ezi nkcukacha ukuze babakhumbule yaye ngaloo ndlela, ngandlel’ ithile, babe tyekele ngakumbi xa becela ubabalo.

kamva, ewe Ngenkulungwane ye-XNUMX, izipho zeshishini zazibonwa njengesiqhelo ukuthengisa, okanye ubuncinci ukwenza uphawu lubonakale ngakumbi kwaye ngaloo ndlela lukhuthaze uphuhliso lwalo.

Omnye wabokuqala ukuyisebenzisela le njongo UJasper Meeks, umshicileli waseCoshochton (Ohio). Le ndoda iprinte iipakethi zomntu ngamnye ezinegama lezikolo zasekuhlaleni zevenkile yezihlangu, ngendlela yokuba, xa oomama okanye ootata beye kuthenga izihlangu, bathathe ubhaka onegama lesikolo somntwana wabo njengesipho. Kwaye kulapho i-boom yaqala khona, xa umntu okhuphisana naye waqonda "umdlalo" owawunaloo venkile yezihlangu, wagqiba ekubeni ayenze.

Enyanisweni, Kwiminyaka kamva, umbutho wokuqala onxulumene nezipho zenkampani wasekwa., ngokukodwa i-International Association of Promotional Products (PPAI) (kwi-1953 xa i-Association of Manufacturers and Sellers of Advertising and Promotional Items (FYVAR) yavela eSpain).

Zeziphi iintlobo zezipho zenkampani ezikhoyo

ibhetri yangaphandle isipho sokuthengisa

Ngoku ukuba uyazi ngakumbi malunga nezipho zenkampani, into elandelayo kukwazi ukuba zeziphi iintlobo onokuzifumana kuba, ngale ndlela, uya kwazi ukuba zeziphi ezinokuba zezona ziphantsi.

Ngokwenene Kukho iintlobo ezininzi zezipho zenkampani, ukusuka kwezona xabiso liphantsi nezibizwa ngokuba “ziimbeko” okanye umbulelo, njengeepen, imisesane yezitshixo, iibhegi, njl. njl., ukuya kwezona zintsonkothileyo (kwaye zibiza imali eninzi), njengeebhaskithi zeKrisimesi, izixhobo zombane okanye zekhompyutha...

Ngokubanzi, iindidi esinokuzahlula ngazo ezi zipho:

  • Iofisi kunye nezinto zokubhala.
  • Inolwazi kunye netecnology.
  • Izixhobo.
  • Izixhobo zemoto.
  • Izixhobo zokuzonwabisa.
  • Ukhathalelo lwasekhaya kunye nolomntu.
  • Uhambo.
  • Ifashoni (ii-t-shirts eziqhelekileyo).
  • iingobozi.

Kwaye sesiphi isipho senkampani esinoqoqosho kakhulu?

Ngokwenene ezona zipho zincinane zezobubele, ezixabisa kancinci, ngakumbi ukuba uthenga ngobuninzi. Sithetha ngeepeni, amakhonkco abalulekileyo, iibhotile eziprintiweyo kwisikrini, iipensile, iincwadana, njl.

Musa ukulujongela phantsi olu hlobo lwesipho, ekubeni lukhethwe kakuhle kwaye luthathela ingqalelo izinto ezikhethwayo kunye nokuthanda kwabasebenzisi, banokuvelisa impembelelo enkulu.

Indlela yokukhetha izipho zenkampani

ingqokelela yosiba

Yonke inkampani, nokuba yi-eCommerce, kufuneka izithathele ingqalelo ezi zipho zenkampani. Balutyalo-mali kuba luchaphazela ngokuthe ngqo intengiso yenkampani. Uninzi lwezipho zenkampani zihlala ziphawulwe ngegama lenkampani, okanye uphawu lwayo, ngendlela yokuba, xa esi sipho sisetyenziswa, sigcinwe engqondweni ngendlela engangqalanga, xa kufuneka imveliso enxulumene naloo nkampani. yeyokuqala oqhele ukuyijonga.

Xa ukhetha ezi zipho zenkampani, kufuneka uthathele ingqalelo:

Uhlobo lwenkampani kunye neemveliso ezithengiswayo

Ukwenza kube lula kuwe ukuqonda. Ukuba unomzi-mveliso wekhompyuter, ukunika ifaskoti akuyona into "eqhelekileyo" kuba ayihambelani nenkampani ngokwayo. Kodwa ukuba endaweni yoko unikeze njengeenkcukacha ibhanki yamandla, i-usb, kuya kubakho amathuba amaninzi okuba khumbula inkampani kwaye uyidibanise nezo mveliso.

eziluncedo

Ukupha isipho senkampani kuhlala kunenjongo ezimbini. Kwelinye icala, bulela ukuba umxhasi okanye umntu ozikhathazayo ukuba nomdla kwinkampani; kwaye kwelinye icala, ukuba ikhunjulwe. Kodwa ukuba isipho osinika sona siyinto engenamsebenzi kwimihla ngemihla, awuyi kufumana umntu ukuba akhumbule elo shishini.

Ngoko ke, kuyimfuneko khupha izinto ezaziwa ukuba zisetyenziswa, kuba ngale ndlela uya kuba khona mihla le kubaxumi bakho (kwixesha elizayo okanye langoku).

Lumkela uqingqo-mali

Ngaphandle kwamathandabuzo, uhlahlo lwabiwo-mali onalo into ebalulekileyo xa ukhetha isipho senkampani oyifunayo. Gcina ukhumbule ukuba lutyalo-mali onokuthi ungabuyi, ngoko kufuneka ucinge ngezipho eziluncedo kodwa kwangaxeshanye akuthethi ukuba uhlala ebomvu.

ubomi beshelufa yemveliso

Ekugqibeleni, kufuneka ucinge ukuba eso sipho siya kuhlala ixesha elingakanani. Kwaye yiloo nto, okukhona ihlala ixesha elide, kokukhona iya kuba neempembelelo ezingakumbi kuloo mntu, ebangela ukuba inkampani yakho irekhodwe kwingqondo yabo. Ukongeza, uya kushiya imvakalelo elungileyo ngengqiqo yokuba ihlala ixesha elide kwaye ke baya kuthathela ingqalelo ukuba into oyithengisayo nayo iqinile.

Ngoku uyazi yonke into ekufuneka uyazi malunga nezipho zenkampani, lixesha lokuba ujonge leyo ihambelana nenkampani yakho okanye i-eCommerce kwaye uzame le ndlela yentengiso ehlala ibonelela ngeziphumo ezilungileyo. Ngaba unesibindi kuyo?


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