Makore mashoma apfuura, vana vaida kuva nemukurumbira, varwi venzombe uye chero basa raiwanzoonekwa paterevhizheni. Asi izvo zvakachinja uye zvino vazhinji vanoshinga kuzviita vhura chiteshi cheYouTube kuyedza rombo rako uye uve vapesvedzera. Asi zvakare nekuti nazvo vanowana imwe yekuwedzera. Asi youtubers vanoita sei mari?
Kana usati wambofunga nezve chiteshi ichi kunze kwekuona kana kuita mavhidhiyo, unofanirwa kuziva kuti, kana ukaitwa nemazvo, unogona kuwana bhonasi inonakidza. Uye zvinogona kutouya zvakanaka kuziva izvi kana uine online chitoro.
Kutepfenyura mapuratifomu eva youtubers
sezvamunoziva zvino Youtube haisipo chete kugadzira mavhidhiyo uye kuita mari nawopane zvimwe zvakawanda zvingasarudzwa. Nekudaro, ichokwadi kuti makore mashoma apfuura waingove neYouTube. Iyi yaive puratifomu yakanaka kwatakasangana nemavhidhiyo akawanda kubva kumapoka akasiyana.
Uye, mavari, waigona kuona kushambadza. Kunyangwe ma protagonists emavhidhiyo anogona kushambadza zvigadzirwa kana mhando uye kuwana mari kubva mazviri.
Asi ikozvino isu hatisi chete neYouTube, kunewo Twitch, ndiyo ipuratifomu iyo vazhinji vari kuchinjisa nekuti inobhadhara, sezvavanotaura, zvakanyanya kupfuura paYouTube; Instagram kana TikTok, iyo kunyangwe ari network asina kunangana nevhidhiyo (inenge yekutanga), vari kutanga kuita mari yemavhidhiyo avo.
unowana marii payoutube
Parizvino, kana uchida, unogona kugadzira YouTube chiteshi mahara. Uye kutanga rekodha mavhidhiyo ehupenyu kana kuaisa zvakajairika uye uwane mari. Asi chokwadi ndechekuti nzira dzekuita mari hadzina kukurumidza kana nyore sekugadzira chiteshi.
Uye ndezvekuti chekutanga pane zvese unofanirwa kutevedzera izvo zvavanokukumbira iwe uye funga kuti paYouTube, sezvazvinoitika paGoogle, Facebook ... kune maalgorithms anogona kuvhura mavhidhiyo ako kana kuaisa mu kona yakasviba zvikuru yepuratifomu zvekuti hapana anovaona.
Mihoro ye Mavhidhiyo eYouTube anowanzo hukama nemaonero ane vhidhiyo yega yega. Saka dai wanga uine mamirioni awo waigona kuita mari yakati wandei. Kazhinji, imwe yemari yekutanga iyo youtuber ine chekuita nemaonero; ega ega 1000 reproductions vanokubhadhara x mari. Ndiyo inonzi RPM.
Asi zvakare zvinopesvedzera rudzi rwekushambadzira rwunoiswa mumavhidhiyo uye zvimwe zvikamu zvegorgorithm izvo zvisina kuratidzwa uye izvo zvinogona kuita kuti iwe uwane yakawanda kana shoma mari.
Zvinodiwa kuti uwane mari paYouTube
Usati wataura newe nezvekuti ma youtubers anowana sei mari, unofanirwa kuziva kuti kune mamwe zvidiki zvinodikanwa zvinofanirwa kuzadzikiswa kuitira kuti uite mari nechiteshi. Zvisirizvo, waisazokwanisa kuwana mabhenefiti iwayo.
Izvi hazvina kuoma kuwana, asi iwe unofanirwa kuzvichengeta mupfungwa:
- Iva neanokwana 4000 maawa ekutamba kwakazara uye kuona mukati memwedzi gumi nemaviri.
- Iva nehuwandu hwevanyoreri ve1000.
- Tora yako yekutanga maeuro zana neakaundi yako yeYouTube. Imhaka yekuti inongokusiya imwe nzira yekubhadhara, asi gare gare unogona kutora mari yacho nekuendesa kana cheki.
- Iva neGoogle Adsense account.
youtubers vanoita sei mari
Zvino zvauri kuziva zvishoma nezve zviri pamusoro, isu tave kutarisa nzira idzo YouTube inofanirwa "kupa mubairo" kuedza kweayo youtubers. Mune mamwe mazwi, maYouTubers anoita mari yekuti iwe uite sarudzo kana ungave mukana wakanaka kwauri.
Kazhinji, pane nzira dzinoverengeka dzekuwana mari kubva kuYouTube (kuchaja kubva papuratifomu iyi kana kubva kune mamwe makambani/vanhu). Izvi ndezvi:
Mari yekushambadzira (maonero)
Ndiyo inonyanya kuzivikanwa. Unoyeuka here paunoona vhidhiyo uye wowana kushambadza pamusoro pevhidhiyo yaunobva wavhara? Zvakanaka, aya mabhena ekushambadzira anomiririra mari yevasvuti. Unogonawo kuisa makwapa.
Pano tinokusiya iwe a runyoro rwemhando dzese dzekushambadzira dzinogona kuiswa:
- Ratidza: Aya ndiwo ads anoonekwa mukona yekurudyi yemavhidhiyo.
- Kufukidzira: ndidzo dzinoonekwa paunenge uchiona vhidhiyo pazasi.
- Skippable vhidhiyo ads: Aya ndiwo aunoona pamberi, panguva kana mushure mevhidhiyo. Muchiitiko ichi unogona kuvasvetuka kuti usavaona.
- Zvisiri-skippable: dzakafanana nedzakapfuura asi mune iyi kesi haugone kudzibvisa, unofanirwa kuvaona kana iwe uchida kuenderera nevhidhiyo.
- Bumper: iwo mavhidhiyo asingasviki maminetsi matanhatu anozogara aripo vhidhiyo isati yatanga.
Mukana mukuru wezviziviso ndepavanouya kubva kumakambani ekuhaya paYouTube, sezvo CPM (Mutengo pachuru chemaonero) inokwira uye, pamwe nayo, zvakare RPM (mari inowanikwa pazviuru zvemaonero) yeYouTubers. Mune mamwe mazwi, iwe unowana yakawanda kana makambani ekunze akahaya iyo kushambadzira.
mari yekushambadzira
Izvi zvakasiyana nemaonero, nekuti hazvina chekuita nekuona vhidhiyo zvakanyanya, asi nekuti ivo vanokubhadhara iwe kuti uve neiyo chaiyo kushambadzira.
Tinogona kutaura kuti izvi ndizvo zvatakakuudza nezve CPM kare. Chii chimwe, nekuibatanidza neAdsense account yako, iwe uchatora mari yakawanda kupfuura neYouTube, kunyanya kana mishandirapamwe inouya kwauri nenzira yekushambadzira ine simba.
Vanyoresa
Icho chinhu icho vazhinji vasingazive, asi pane sarudzo kwaunogona bvumira vashandisi kujoinha chiteshi chako sevanyoreri kubhadhara muripo wepamwedzi uchichinjana nemabhenefiti chaiwo.
YouTube premium
Unovhara here ad painongobuda? Zvakanaka, neiyi sarudzo Youtube inokupa iwe mukana we kuwana mari kunyangwe iyo kushambadzira yabviswa.
Merchandising showcase
Yakanakira zvitoro zvepamhepo nekuti iwe unopa iyo mukana wekuti vateveri vako vatenge zvinhu kubva kurudzi rwako kana kambani kuburikidza neYouTube kuwana mari nazvo.
Influencer marketing
Muchiitiko ichi hachisi chinhu chinobuda muYouTube, asi iwo makambani anokubata iwe kuti uite "kubatana", uko youtubers vanogashira ruzivo nezvechigadzirwa uye vachifanirwa kuchikurudzira, kana kudoma zita, kuti vabhadharwe pakutaura ikoko.
Sezvauri kuona, kune nzira dzakawanda dzekuwana mari paYouTube. Uye ese anoshandiswa nema youtubers. Asi kana iwe uine eCommerce iwe unogona zvakare kuita purofiti kuburikidza nechiteshi. Wakambozvifunga here?