IAB UK, Sangano rekushambadzira, kushambadzira uye kutaurirana kwedhijitari kuSpain, yapa mushumo Top Trends 2015, iyo inounganidza iyo makiyi ekushanduka kwebhizinesi redhijitari. Chirevo ichi chinoratidza chiratidzo chepasirese chemusika wedigital nenzira inoshanda uye inoshanda. Sekureva kwaAlexander Traugott, General Director weIAB Spain “Gwaro reIAB Spain reTop Tendency igwaro regore negore rinotarisirwa zvakanyanya nemusika, sezvo zvirimo zvinouya zvakanangana kubva kumakambani anoshanda zuva nezuva mubhizinesi uye anotora chikamu muKomisheni Yedu Yebasa. Izvo zvirimo zvinosanganisira zvakakosha zviyeuchidzo nezvekuti ndezvipi zvakakosha uye zvine simba chikamu chedhijitari chikamu chiri kuchinja ".
Ngatione synthesis ye makiyi ekushanduka kwemabhizimusi edhijitari muna2015 izvo zvakatemwa mumushumo uyu.
Maitiro ekushanduka kwebhizinesi redhijitari muna2015
Zvinhu Zvakatengeswa
El Zvigadzirwa zvakagadzirwa Chichava chikuru kudyara muvhidhiyo yepamhepo yevatengesi vekutengesa, avo zvisinei havaise mari mukuparadzirwa kwayo, zvichikonzera kushushikana uye zvakashata zvakaitika.
branding
"Kuonekwa - Kuonekwa", inogona kunge iri imwe yeshanduko dzinonyanya kukosha. Iyo metric yakaenzana, pachave nemhedzisiro yakakosha senge kufambira mberi mukurwisa kubiridzira uye shanduko dzinogona kuitika mumhando dzemitengo.
Zvirongwa Kutenga uye RTB
Lkutenga kwepurogiramu ichokwadi nemabhajeti epamusoro, nyanzvi dzakakwaniriswa munzvimbo inoonekwa, kujeka, mafomati matsva akafumiswa uye kushandiswa kuri kuwedzera kwedata rakakodzera ndizvo zvinhu zvakakosha zvekukura kwayo nekukurumidza.
Kugadzira Dhijitari
Vachataura nezve Yechokwadi Nguva Kushambadzira: maBrand nema agency anozoenda mukutaurirana munguva chaiyo, 24/365 kutora mukana wese mikana yekutaurirana nekutaurirana pasocial media. Uye zvakare, kuwedzerwa kwe "wereables" kunokurudzira hunyanzvi hwekubatanidza ruzivo rwevashandisi mumakambani ekushambadzira.
Digital Signage
Kuwedzera kuri kuiswa kweHospitality, Kudya, Kudya (horeca) uye zvitoro zvemuviri (zvekutengesa) zvinoshanda sechirevo kumusika.
eCommerce
Ichazomira kutaura nezve eCommerce kutaura zvakajairika nezve "Commerce". Iyo on-off kupatsanurwa, uye kunyangwe kupatsanurwa nedhijisiti, inorasikirwa nekuenderana kana ichienzaniswa nehumwe chiratidzo chemusika mumwe chete, iwo wemushandisi. Mhando dzinofanirwa kusanganisa zvirinani nzvimbo dzisiri pamhepo uye pamhepo kuti vape ruzivo rwevatengi.
Internet yezvinhu
Kubuda kukuru kwemotokari dzakabatana kunotarisirwa, nekuda kwekuuya kweCall, kupera kweEurope kutenderera uye kumberi kune mana chete masisitimu anoshanda.
zviri pamutemo
Gore rino nyaya dzekutanga dzekushandurwa kweIntellectual Property shanduko maererano nemitoro yevanoshambadzira vevamiririri ichaonekwa. Uye zvakare, mukushayikwa kwemutemo wakajeka weBranded Content, iyo kuzvidzora inogona kuve tsika yakanaka kwazvo kuti iwedzere chokwadi chepamutemo. Uyezve, iyo nyowani European Dziviriro Dhata.
Midhiya
Gore rino richaona kugadzirwa kwe zvakavanzika zvirongwa zvekutenga-kutengesa misika, kazhinji inoumbwa nenhepfenyuro inotungamira nevateereri veprimiyamu iyo inogona kungowanikwa neboka rakasarudzwa revatengi kuburikidza nekukoka. Ivo vanopa chengetedzo, kujekesa, kukasira, uye pamusoro pehunhu hwese.
famba
Gore rino rakazvipira ku zvimwe zvakasarudzika uye niche maapplication, kuongorora zvikamu zvitsva senge Hutano kana Retail. Tichataura nezve "Yechipiri skrini", tichigadzirisa kushandiswa panguva imwe chete kweTV uye chimwe chigadzirwa.
Radio Pamhepo
La fomati kuomesa, yakawedzerwa kumatanho ekuyera edhijitari yepakati uye zvakanakira odhiyo, ichasimbisa musika, ichiitendera kuti iwedzere kuvimba muredhiyo yepamhepo nekudyara.
mutambo
Ikozvino maitiro anoenderana ne chiyero chebudiriro y mushandisi ruzivo rwekutonga mune yepasi rose mamiriro, nekufambidzana mukati mepamhepo uye pasiri pasirese nyika uyezve, yakawanda-chishandiso.
Social Media
Iri richava gore ra Brand Ambassadors, kureva kuti, inopisa kutsvaga mabhureki ane pfungwa dzakafanana kuti uvamiririre.
TV yakabatana
Gore rino ichatengesa kune vakwikwidzi vatsva vepasirese. Iwo mavhidhiyo mapuratifomu ivo uye vagadziri (Netflix, YouTube, Apple TV, Samsung) vari kutanga kugadzira kana kuwana zvavo zvemukati. Mukufamba kwenguva, makwikwi pakati pemakambani emuno nepasirese anowedzera.
Vhidhiyo yepamhepo
Unosangana ne demokrasi yenguva yekutanga. Kune vashambadzi vashoma zvichave zvakanaka nekuti ivo vachakwanisa kuisa mari mukushambadzira munguva yepamberi terevhizheni, vachishandisa vhidhiyo yepamhepo pachinzvimbo cheterevhizheni yechinyakare.
Download
Iwe unogona kutarisa uye kurodha pasi IAB Spain Top Trends 2015 chirevo mu pdf pano.