Yakapa chidzidzo "Matanho echimisikidzo e FMCG neRetail"

Yakapa chidzidzo "Matanho akasimba eiyo FMCG neRetail"

 Bhizinesi Kubvunza, Indra's consulting division, munguva pfupi yapfuura yakapa chidzidzo Strategic matambudziko eFMCG neRetail. Ichi chidzidzo igwara rinoshanda pamaitiro ekugadzirisa matambudziko ari kubva vatengi maitiro munharaunda yeSpain. Imwe yemaitiro aya ndeyekubuda kweiyo digital digiti. Kuti uite izvi, avo vane mutoro vakabvunza zvese izvi kune vatengi.

«Iyo yedhijitari yemuno pamusoro pezvose inotsvaga kufamba uye kushandira pamwe. Ivo vari kuwedzera kukoshesa mutengo / kukosha equation », anotsanangura maneja mukuru kuIndra Bhizinesi Kubvunza uye munyori wechidzidzo, Cristóbal José Colón, uyo anosimbisa kukosha kwe «Kuziva kuendesa kukosha kwezvigadzirwa kune irwu rudzi rwevatengi».

Asi iyi nyowani mhando yevatengi inofungawo nezvezvinhu zvakaita sekureruka, asi "Kunzwisiswa munzvimbo dzese", Mune mamwe mazwi, kana zvasvika pakutsvaga chigadzirwa, kusarudza nzira dzekubhadhara uye kunyange nyore kushandisa uye wozogovana nevechitatu mapato kuitira kuti "Mhando dzese dzekuwedzera-kukosha dzinogona kupihwa kwauri."

Rudzi urwu rwevatengi runomanikidza makambani kuenda nhanho imwe kumberi mumusika wakakwikwidza uye mukutsvaga iyo "Musiyano wechinhu", nekuti mune makore makumi maviri nhamba yemadhijitari emagetsi achawedzera kusvika pa20 muzana uye inosvika makumi manomwe neshanu muzana muzana mumamwe makumi maviri emakore.

Mune ino mamiriro, mune ongororo yeboka rekubvunzana kweIndra Kubvunza, inoiswa sechimwe chinhu chakakosha kusimbisa marongero ekushambadzira munzvimbo yejitadhi yakananga Kubatana (kana kuzvipira) kumakemikari, nzwisisa 'rwendo rwevatengi' uye nekudaro kukwanisa kukurumidza kuchinjira kune zvinodiwa nevatengi uye kunyange kuvashamisa.

«Kurudziro yedu ndeyekutsvaga 'kubatanidzwa' nemudhijitari mutengi zvinoenderana nekuvandudzwa kwechinhu chitsva chekushambadzira, zvine hungwaru kutarisira mitengo nekusimudzira, kugadzira musangano nehurongwa hwebasa zvinoenderana nenzira nyowani dzekutaurirana nemutengi, uye zvese zvinotsigirwa nemuenzaniso weiyo transversal hunyanzvi iyo inobvumidza kuunza kusiyanisa nemutengi ", Columbus anotsanangura.

Kangani vatengi vanotenga pamhepo?

Zvinoenderana nekudzidza  Strategic matambudziko eFMCG neRetail, zvinoonekwa kuti zvikamu makumi matatu nezvishanu kubva muzana zvemuenzaniso zvinotenga kanenge kamwe pamwedzi, zvichiteverwa ne35% vanotenga pakati peimwe kana kana pagore. 47% chete vakasara ndivo vanobvuma kuti havana kana, kana dzimwe nguva, vakatenga sevhisi kuburikidza netiweki.

Iko hakuna mutsauko mukuru pakati pezvikamu zvemazera, zvisinei maitiro atinoswedera padiki kumazera echidiki ndeyekutenga kazhinji kazhinji.

Ndezvipi zvikonzero zvinokurudzira mutengi wangu kutenga pamhepo pachinzvimbo chekuenda kuchitoro? 

Chikonzero chikuru chekutenga pamhepo mitengo yakachipa kana kusimudzira kwakanaka, kuchiteverwa nesarudzo yekuigamuchira kumba. Yetatu, nepo 4.2.2 Tenga Kuve uripo mu online chiteshi nhasi chisungo kumakambani ese. Sezvakatsanangurwa muchikamu chakapfuura, internet ndiyo yekupinda iyo inobatsira mutengi kusarudza chigadzirwa kana sevhisi.

Kangani vatengi vanotenga pamhepo?

Zvinoenderana nezvakabuda, zvinoonekwa kuti zvikamu makumi matatu nezvishanu kubva muzana zvemuenzaniso zvinotenga kanenge kamwe pamwedzi, zvichiteverwa ne35% vanotenga pakati peimwe kana kana pagore. 47% chete vakasara ndivo vanobvuma kuti havana kumbobvira vatenga sevhisi kuburikidza netiweki. Vazhinji vevakuru vanosimbisa kuti zvinovabatsira kuenzanisa nezvimwe zvakafanana zvigadzirwa pamberi pekutenga, zvinoonekwa kuti vadiki kwazvo vanoongorora mafungiro evamwe vatengi vakatonakidzwa neruzivo kuona kuti chigadzirwa chavari kutenga ndicho kurudyi. Ichi chikonzero nei zvakakosha kuti utarise kune iyo yepakati sosi, nekuti sekugona kwazvinoita chigadzirwa kana sevhisi, inogona "kusvibisa zita".

Chii icho avo vanoramba vachienda kuchitoro chaicho vanokoshesa?

Iko kugona kuona, kubata uye kuravira chigadzirwa chinoratidzika sechinhu chakakosha kwazvo kune vazhinji (88%), zvichiteverwa zvakanyanya nekukwanisa kugamuchira chigadzirwa ipapo uye pasina mari yekutumira.

Kukosha kwenhare mukutenga pamhepo

Zvakakosha here kuti ini ndibatanidze webhusaiti inoenderana nhare mbozha? Kana kunyangwe imwe yekuwedzera app? Pane kupokana, iyo webhu yekomputa yakakwana? Muchidimbu, vatengi vanoshandisa nharembozha pavanotenga uye vanofunga kuti zvichavashandira mune ramangwana chii?

Parizvino, kutsvaga ruzivo (22%), kupihwa uye kukwidziridzwa (20%), kunyangwe kurishandisa kune zvimwe zvinangwa kunze kwekutenga (19%) ndizvo zvikonzero zvikuru zvekutakura nharembozha paunenge uchitenga. Nekudaro, mhinduro hombe kubva kune vese vakaongororwa ndeyekuti mazuva ano havashandise nharembozha pavanotenga, kunyangwe izvi zvichingoitika mune makumi mana muzana evadiki zvichienzaniswa ne40% yevakuru.

Pasinei nezvose, mune ramangwana zvinoita sekuti vatengi vanozochinja pfungwa. Iko kushandiswa kukuru kweye nharembozha kuchave kutsvaga ruzivo nezve chigadzirwa (39%), kuchiteverwa nekutsvaga kwekusimudzira (38%). Zvinomira pachena, kuti kunyanya mudiki anotarisira kuti kune chishandiso chinovabatsira panguva yese yekutenga, uye kuti vagari vedigital vachashandisa nharembozha yavo chero chikonzero.


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  1. Inotarisira iyo data: Miguel Ángel Gatón
  2. Chinangwa cheiyo data: Kudzora SPAM, manejimendi manejimendi.
  3. Legitimation: Kubvuma kwako
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