Chii chaunoziva nezve Western Union logo? Paakatanga bhizinesi rake, logo yaaive nayo yakanga isiri iyo yatinoziva ikozvino. Unoziva here kuti nhoroondo yekambani iyi ndeyei? Uye kangani iyo logo yakachinja kangani?
Pazasi tinokupa data rese iro, tenda kana kwete, Semugadziri, vanokufarira nekuti iwe unozoziva zvishoma nezvekambani uye kuti yakaita sei kuti logo yayo ishanduke.
Nhoroondo yeWestern Union
Kana iwe usingazive, Western Union ikambani yezvemari. Ndiyo inotarisira kuendesa mari pasi rose uye muUnited States ndiyo imwe yeanonyanya kuzivikanwa. Uye zvakare imwe yeanonyanya kushandiswa. Kunyanya, akaberekwa muna 1851, iyo ndiyo nguva yaakasvika muUnited States, asi chokwadi ndechokuti ane kuvapo munyika yose nhasi.
Pakutanga, kambani haina kunzi Western Union, asi The New York uye Mississippi Valley Printing Telegraph Company. Hongu, zita refu riya ndiro raive nekambani iyi. Uye zvechokwadi, Jeptha Wade paakawana kambani iyi, muna 1856, akashandura zita rayo kuita Western Union Telegraph Company (uye chete nekusimbirira kwaEzra Cornell uyo aida kuti zita rake riratidze mubatanidzwa wemitsara yetelegraph).
Muchokwadi, kana iwe uri kushamisika, iwe unofanirwa kuziva kuti hongu, pakutanga kambani iyi yakanga isina kutsaurirwa kumasevhisi emari (kana iro raive bhangi) asi panzvimbo pezvo. basa rayo raive basa rekutumira teregiramu. Asi nekufamba kwenguva, uye kunyanya muna 1871, akasarudza kuunza sevhisi nyowani, iyo yekuchinjisa mari. Vanofanira kunge vasina kunyanya kuipa apo, muna 1879, vakasarudza kubuda kunze kwebhizimisi refoni (uyewo mushure mekurasika mhosva neBell) kuti vapinde zvakananga mubasa idzva iro, iro rakava iro guru.
Maiva muna 1980 paakatanga kutumira mari kunze kweAmerica. Muchokwadi, pavakaona kuti bhizinesi guru rakatanga kudzikira, vakaziva nzira yekutendeudzira kambani kune imwe mavambo matsva, asi kuchengetedza essence yavaive nayo panguva iyoyo.
Iwo akasiyana ma logos eWestern Union
Kutaura zvazviri, tinogona kukuudza izvozvo ma logos ese akave nekambani akachengeta mavara akafananaZvisinei, pave neshanduko huru, kunyanya pakati peyokutanga neyechipiri.
Mucherechedzo wa1969 waive nemavara emberi akanyorwa nemavara matema pane yero kumashure. Panyaya iyi, maW neU akanyanya kukoshesa.Mazwi okuti Western Union akanga akanyorwa pasi pawo.
Ichi chaive chinhu chenguva dzose sezvo vaida kuita kuti vazivikanwe pamusoro pezvese nekutanga (uye tichifunga kuti vakabva kuzita refu kudaro, zvinonzwisisika.
Asi, sezvamunoziva, Pamberi peiyo logo, uye zita iro, pakanga paine imwe pamberi payo. Iyo Western Union Telegraph Kambani. Isu takawana iyo logo uye iyi yakasiyana zvachose.
Kutanga, iri mugrey tones. Inoratidza mukadzi akagara neguta kumashure (tinonzwisisa kuti ndiro guta rakavambwa kambani), mamwe mabhuku ari padyo naye uye pazasi pemazwi The, Telegraph uye Company idiki pane Western Union.
Zvechokwadi, Tichiongorora zvishoma tawana gwaro umo munowanikwa zita rekutanga reWestern Union, umo tinogona kuona kuti vakanyora sezvinotevera: "New-York & Mississippi Valley (y en pequeño printing telegraph co.)".
Zita rose raive regrey rine bhodha dema, kunze kwemabhii madiki aive netaipa yakapfava (ine P, T naC pamwe nekushongedza).
Western Union yakachinja muna 1990
Sezvo logo yakasikwa muna 1969, kusvikira yachinjwa muna 1990, makore akawanda apfuura. design yaidiwa chengetedza "kuvapo" kwemavara aive ma protagonists uye akazivisa kambani. Asi akachinja. Panzvimbo yekuti kumashure kuve yero, vakasiya iri ruvara kune mavara, neblack ichiva iyo yekumashure.
Kana iri source, vakashandisa san-serif, vachiisa izwi rekuti Western pamusoro peiyo yeUnion uye kuwedzera mitsetse miviri yero kudivi rimwe remazwi ese ari maviri.
Iyi yaive shanduko huru yekutanga yakaitika brand. Asi kwete yekupedzisira yaaive nayo.
2013: nguva yekugadzirisa patsva
Muchiitiko ichi, hapana makore akawanda akapfuura sepakati pekutanga neyechipiri vasati vashinga kushandura logo zvakare. uye vakaita kurerutsa uye kutsanangura zvakare 1990 logo. Kuti vaite izvi, vakachengeta kumashure matema uye mavara eyero zvakare. Asi zvese zviri zviviri typography nenzvimbo zvakachinja.
Sezvauchaona mu logo, kugoverwa kwemashoko kwakachengetedzwa, asi mitsara yaimbomira yakatwasuka nekuwedzera saizi yelogo kusanganisa iyo W neU, Mavambo emazwi maviri aya, eyero (aine kakuchena munzvimbo yavakabata vese).
Uye isu tinouya ku2019
2019 raive gore rekupedzisira mavakafunga kuita imwe shanduko kune logo, zvechokwadi kujairana neshanduko dzaiitika. Uye nokuda kweizvi vakasarudza kushandura font kuita sans-serif, asi munyaya iyi vachisiya mutsara mumwe umo, pamwe chete, vakaumba izwi rokuti WesternUnion. Iyo mitsetse miviri yakatsvedza yakachengetedzwa, asi yakanyanya kutetepa uye inenge yakaganhurana nemuchena, uye zvakare yekutanga WU.
Muchokwadi, uye kunyangwe isingaratidzike zvakanaka kana iyo logo idiki, poindi yeI mu "mubatanidzwa" iri undercut uye yakafanana nekubuda kwezuva.
Aya acronyms anoramba achipindirana asi, kusiyana neiyo yapfuura logo (yaive nemuganhu mutema uye silhouette yeU mune chena pamusoro peW), mune iyi nyaya tinofanira iyo U inorasikirwa zvishoma magumo anoibatanidza neW.
Sezvauri kuona, makambani makuru anochinjawo logo yavo, kunyangwe ivo vachiedza kuchengetedza essence iyo yavaizivikanwa nayo, mune iyi kesi ruvara yero uye dema. Wakanga uchiziva here nhoroondo yeWestern Union logo? Ungade here kuziva kwakabva chero imwe logo?