La kutanga accelerator yakavakirwa muBerlin Rocket Internet yatora danho rakakosha pamberi payo IPO inotevera kuGerman, iyo yakarongerwa mwedzi uno. Rocket Internet inozivisa kuti ichasimbisa mashanu e fashion brands iyo yakasimbiswa mu misika yakabuda mune chimwe chinhu chichava neyakaenzana mutengo we € 2,7 bhiriyoni ($ 3,5 mamirioni).
Neiyi fusion, Rocket Internet ichave nekwaniso yekugona kusvika pane yavanayo Amazon uye mamwe ma greats e-commerce vatengesi, ine chiyero mumakondinendi mashanu.
Dafiti (Latin America), Jabong (India), Lamoda (Russia neCIS), namshi (Middle East) uye zalora (Southeast Asia neAustralia) kubva zvino zvichazivikanwa se GFG. Iyo kambani ichafukidza makondinendi mashanu, kunyangwe Rocket Internet ichiti ichachengetedza zvinyorwa zvakasiyana, pamwe nemabhizinesi mamodheru uye mamwe marongero pamusika wega wega.
Rocket Internet anoti izvozvo gfg Iyo ine vakatenderedza 4,6 mamirioni anoshanda vatengi, uye ine vanopfuura zviuru zvinomwe vashandi pasi rese. Kunyangwe isipo mumusika weUS, GFG ine, pakutanga kuona, inogona kusvika pasirese kupfuura Amazon uye nevamwe vanotungamira eretailer, kunyange e-commerce ichiri mudiki mune mazhinji emisika iyi.
Rocket Internet inotaura kuti "zvakakosha" zvevashandi vakananga uye vasina kunangana mumakambani mashanu e-commerce vachapa zvikamu zvavo kune ichangobva kuumbwa Luxembourg-based agency. Ivo vatatu vane masheya makuru eGFG vachazove kinnevik (25,1%), chitundumuseremusere (23,5%) uye Access Maindasitiri (7,4%).
«GFG inotarisa pakubata mukana wekukura kukuru kwefashoni e-commerce mumisika iri kusimukira. Rimwe nerimwe rezvikamu zvebhizimusi richakwanisa kuvaka papuratifomu reRocket uye nekuenderera mberi richikwevera pazivo uye neruzivo rwakawanikwa munyika dzese makumi maviri nematatu. Oliver Samwer, CEO weRocket Internet, akadaro muchitauti. "Ndiri kutarisira kushanda nevatangi vedu kuti tiwedzere kuwedzera kukura kweGFG nekusimudzira."
Rocket Internet, iyo yakatanga mashandiro ayo muEurope, mumakore achangopfuura yakatarisa zvakanyanya pa kusimudzira misika, iyo isinganyanyozadzwa maererano nekushandisa nemakwikwi, uye izere nevatengi vanoda buy online uye kuti vane zvishoma zvavanosarudza kubva, uye nekudaro vanomiririra mukana wekukura nekukurumidza. Mukana wakanaka: GFG ichafukidza pamwe chete nyika makumi maviri nematatu nevanhu zviuru zviviri, nemitengo inofungidzirwa mumusika mune yemafashoni chikamu che23 mamirioni euros.
GFG inochengeta yakawanda mabhizimisi mhando kusanganisira yakazara hesheni, zita rezvitoro zvitoro uye misika yakanangana nemikana mukati memisika yemuno. Uye zvakare, GFG ichaenderera ichiongorora kuvandudzwa kwezvikamu zviri padhuze senge kuzvitarisira. ari mobile commerce icharamba ichinyanya kukoshesa GFG kuburikidza nekuenderera mberi kwekuvandudza kwe mobile applications kunongedza iri kukura smartphone mushandisi base mumatunhu avo.
"Kugadzirwa kweGFG kunounza pamwechete mashanu madhijitari ane simba anotungamirwa neboka rimwe chete revatangi vane hunyanzvi uye vatungamiriri. Nekushanda sechinhu chimwe chete, Dafiti, Jabong, Lamoda, Namshi naZalora vanozonyanya kushanda mukuwedzera zvinzvimbo zvavo zvehutungamiriri mumisika yavo. akadaro Lorenzo Grabau, CEO weKinnevik.
Chiyero chinotevera vamwe kugadzirisa Rocket Internet zviitiko. Nezuro zalando, iyo Rocket Internet yakatenderera rinenge gore rapfuura, yakasimudza chinangwa chayo chekuenda kuruzhinji muFrankfurt kupera kwegore rino. Muna Nyamavhuvhu, Rocket Internet yaive ne445 mamirioni emadhora ekudyara kubva kuPhilippines telecommunication kambani PLDT kushandira mamwe makambani (kunyanya kutenderedza kubhadhara uye e-commerce) mumisika irikubuda. Gare gare mumwedzi mumwe chete, yakabatana internet akawana danda muRocket Rocket iyo yaikoshesa kambani pamabhiriyoni mana euros ($ 4000 bhiriyoni).