Sekureva kwaGoldman Sachs, rimwe remapoka makuru ekubhengi ekudyara munyika, Nike naRalfp Lauren, iwo makambani maviri akanakisa muEcommerce, parizvino kutora mukana wekukura kweiyi e-commerce chikamu. Iri boka rinotarisira kukura kwe22% mukutengesa zvemagetsi panguva ya2016, nemakambani ane mukana wakakwira, mumusika unopa mari yakawanda.
Makambani maviri aya anotengesa zvigadzirwa zvinoonekwa sepedyo nezvinhu zvisina kugadzirwa uye zvinotarisanawo nematambudziko mu e-commerce musika. Nepo zvese izvi zvigadzirwa zvichitengeswa neAmazon, vatengesi vepamusoro vachine nzira yakaoma pamberi pavo, kusanganisira kuwana chiyero pakati pe kuwedzera kutengesa kwepamhepo uye kuchengetedza network yezvitoro zvepanyama.
Izvo zvakakodzera kutaura kuti iyo Ralph Lauren yakasimba nguva pfupi yadarika yakazivisa chinangwa chayo chekuvhara zvitoro zvinodarika makumi mashanu uye kudzora yakazara-nguva yevashandi nevasere ne8%, zvese nechinangwa chekuchenesa mari yekambani, kugadzirisa uye kuve nekukurumidza. Iri boka rakaratidzawo kusimba kwemakambani iwayo anongotarisa pane kutengesa zvigadzirwa paInternet.
Goldman Sachs akataura kuti chikamu chikuru chevatengesi vepamhepo paInternet, senge Amazon, vane mukana pamusoro pevamwe mupfungwa yekuti vane kugona kuisa mari zhinji mumabasa ekuteerera, nepo mamwe emakambani aya achifanira kuvimba nevekunze vanotengesa zvinhu vachiganhurirwa panguva yebasa repamusoro.
Zvakajeka zvakare kuti zvakakosha sei nguva dzese Ecommerce, iyo yakatungamira kumakambani makuru nemakambani, kuedza kugadzira irinani rekutenga ruzivo kune vashandisi, kunyanya kana zvave kuzivikanwa kuti ivo vanonyanya kuda kutenga muzvitoro zvepamhepo zvichienzaniswa nezvitoro zvepanyama.