Imwe yeongororo iyo inofanirwa kutariswa kwakanyanya ndiyo iyo inoreva kuti ndeapi misiyano iri pakati peiyo omnichannel zano uye multichannel imwe. Nekuti zvakakosha chaizvo kubva munzira dzakasiyana, asi chero zvakadaro vane dhinomineta rakafanana izvo hazvo hapana chimwe kunze kwekubatanidza uye kukwezva vangangoita vatengi. Saka kuti nenzira iyi, kutengesa kwezvigadzirwa zvako, masevhisi kana zvinyorwa zvinogona kukurudzirwa.
Iko iko kuvapo kweiyo omnichannel zano risingasvike, iyo multichannel zano inogona kuzviita. Mupfungwa iyi, ivo vanogona kutorwa sevanowirirana uye mune chero mamiriro ezvinhu ivo havana kusarudzika kubva kune chero basa maonero. Kana zvisiri, pane kudaro, zvinogona kushandiswa mune yega yega mamiriro ezvinhu iyo kambani kana yedhijitari chirongwa chinoenda kuburikidza.
Muzviitiko zvese izvi zviri zviviri sarudzo kuti usangane nezvako zvekutenga uye kuti ivo pasina mubvunzo vanogona kubatsira zvakanyanya mune yakapihwa mamiriro. Iwe unofanirwa kungo tsanangura uye kuiganhura uye ichave iri chaiyo nguva yekumisikidza misiyano pakati pe omnichannel zano uye multichannel imwe kubva zvino zvichienda mberi. Uye nenzira iyi, vaise mutsika yekuvandudza kumisikidzwa kweprojekiti yedu yepamhepo.
Chii chinonzi omnichannel zano rakavakirwa?
Rudzi urwu rwe zano mune manejimendi emakambani edhijitari akavakirwa pane chimwe chinhu chiri nyore kunzwisisa sezvazviri chaizvo mutengi kana mushandisi kuvimbika, asi kubva pane imwe poindi pane dzimwe nzira mukushambadzira kwemazuva ano. Saka kuti unzwisise zvirinani kubva zvino zvichienda mberi: zvazviri pamusoro pezvose ndezvekutangazve chiitiko chiri nani mukirasi ino yevanhu.
Iko kune kwakanyanya kukosheswa chinangwa ndechekuwedzera iwo mwero wekuvimbika kune yekutengesa chiratidzo kuti nenzira iyi iyo iyo Sarudzo dzekutenga nevatengi. Muchidimbu, iyi inyanzvi sisitimu iyo inoshandisa kushandisa zvirinani migero iyo yakagadzwa kuti ipe sevhisi iyi, mune ino nyaya kuburikidza nehunyanzvi hwekutsigira.
Muenzaniso weiyi maitiro unomiririrwa neyechinyakare yekutenga ngoro iyo mamwe mapeji ewebhu akabatanidza. Iko kwaunogona kuunganidza izvi zvinotorwa pasina kumanikidzwa kana miganho munzvimbo dzenguva. Saka kuti pakupedzisira iwe ugone kuvaona kubva kune chero chinhu chehunyanzvi chiri muruoko rwako. Uine mukana wekudzima basa usati waribhadhara kana ichi chiri chako chishuwo.
Kune rimwe divi, iwe haugone kukanganwa kuti iyo omnichannel zano pachezvayo inobvumira kuunganidzwa kwemirairo mune mafomati neunganidzwa mu la shop fizikiki. Kunge kushandiswa kwenzvimbo dzakafanana pane dzese chiteshi. Sechinhu chitsva chikuru ichienzaniswa nemamwe masisitimu akajairika ayo anokupa iwe kufungidzira uye nekudaro mhinduro dzekutanga. Ndokunge, inoshanda mune yakasarudzika nzira kupfuura kuburikidza nerimwe zano ratiri kuzvienzanisa parizvino. Nezvakanakira kuti isu tinogona kuita zvirinani uye zvakaringana kuteverwa nevatengi kana vashandisi veedu chaiwo chitoro.
Kuvapo kweiyo multichannel zano: zviratidzo zvayo
Paunenge uchisimbisa misiyano pakati peiyo omnichannel zano uye imwe multichannel, zvinodikanwa kuve neakanyanya hunhu hunhu hweshure manejimendi manejimendi mumakambani ane mbiri yedhijitari. Zvakanaka, kubva pamabatiro aya, zvinangwa zvechimbi chimbi zveiri manejimendi sisitimu zvinoenderana nekusvika vatengi kuburikidza nenzira dzakasiyana, zvese zvemadhijitari uye nemuviri. Zvakaita se kushambadza, zvikwangwani zvewebhu, mabrochure, tsamba dzetsamba dzeemail, mafoni ekushandisa, chitoro chemuviri uye chero imwe nzira yatinoona yakakodzera.
Nepo kune rumwe rutivi, zvinofanirwawo kusimbiswa kuti ino sisitimu inosvika pane iyo omni-chiteshi system isipo. Mune mamwe mazwi, kubva pane ino maonero zvinoita nzira dzekuwedzera. Kunyangwe mune ino kunyanya, zvinotora mukana uri nani weakasarudzika maitiro erudzi rwese rwekutaurirana uye pakupedzisira anoisa pazviri nenzira inoshanda zvakanyanya kupfuura nakare.
Imwe yemipiro yayo mikuru iri muchokwadi chekuti kuvapo kwechirongwa chema multichannel kunogadzira chiitiko chinogutsa kune mapato ari chikamu cheichi chiitiko mukati mekambani yedhijitari. Panofanirwa kufanoona kwatinoda kunongedza nzira yedu mukati meichi chikamu, neruzivo rwakapfuma kupfuura kuburikidza nemamwe maitiro echinyakare kubva kune chero mhando rezano rekutengesa.
Musiyano uripo pakati peese marongero ehurongwa
Kuti uone kuti ndeapi masisitimu maviri ari nani kudzivirira zvido zvedu, zvichave zvakakosha kuti iwe utarise kubva ikozvino zvichienda pane zvinotevera zvinotevera zvatinonongedza pazasi:
- Mhando ye e-commerce yauinayo uye ndeipi mhando yekutengesa.
- Mbiri yevatengi kana vashandisi mune yemabhizinesi modhi uye ndeipi nhanho yekuvimbika yawakapinza muzvirongwa.
- Iyo nhanho yekutengesa mune zvigadzirwa zvako, masevhisi kana zvinyorwa uye kana iwe uri kuda kuve unokwikwidza zvakanyanya muchikamu chauri iwe.
- Makore ekukura mune rako rehunyanzvi chiitiko uye kana iwe uchinge uchiziva maitiro ekuchinja kune matsva kufambira mberi mune ruzivo ruzivo.
- Uye pakupedzisira, iwe unoda kuve unokwanisa kufambira mberi muchiitiko icho chawakatemera rako rehunyanzvi basa.
Zvichienderana nezvakasiyana izvi, unogona kusarudza imwe kana imwe nzira yekupinda, uchiziva nguva dzese kuti inogona kutsiviwa chero nguva uye mamiriro. Kuti uzo kunatsiridza yako nyanzvi basa mumakore anotevera kubva kuti purofiti mubhizinesi inofanirwa kuve yekutanga kune vese vadiki uye vepakati-vamuzvinabhizimusi mudhijitari chikamu. Beyond imwe nhevedzano yehunyanzvi yekutarisa iyo ichave iri nyaya yeimwe chinyorwa mune ino blog.
Asi ikozvino, iwe unofanirwa kuziva kuti iyo omnichannel nzira Iyo inogona kukubatsira iwe kuve nani chinzvimbo chezvekutengesa brand. Kunyanya kana iwe wakanyudzwa mune yekutanga-up chikamu chebhizinesi. Nepo pane izvo zvinopesana, kana iwe uchida kutaurirana kwakasarudzika kana chiyero chemumwe mutengi kana mushandisi, zviri nani kuti iwe usarudze yezve-chiteshi nzira sezvo iri kushanda zvakanyanya mune izvi. Asi nemhando dzakasiyana dzaunogona kuisa zvinoenderana nemamiriro ezvinhu angamuka kubva zvino zvichienda mberi.
Mabhenefiti eese maviri makwara mune manejimendi yedhijitari modhi
Iwe unofanirwa kukoshesa kuti kusvikira nguva pfupi yapfuura zvese zvakange zvanyatsosiyana nezvazviri nhasi. Izvi zvinongoreva kuti kana iwe waida ndikutengere mbozhanhareSemuenzaniso, iwe waingofanirwa kushanyira chitoro kana chitoro chemuviri, iwe ukaongorora kupihwa uye pakupedzisira wakasarudza iyo modhi yakasangana neyako yekushandisa zvinodiwa. Iye zvino maitiro ese aya achinja zvakanyanya uye zvakawanda zvingave zvine chekuita nekushandiswa kweiyo omnichannel zano kana, nekusiyana, multichannel zano iri nani.
Hazvishamise kuti nzira dzavo dzekushanda dzakaderedzwa kusvika kunzira yekambani kumatanho edhijitari. Uye aya ndiwo anokwanisa kupa iwo madimikira echokwadi nezve mabhenefiti aunogona kuwana kubva ikozvino zvichienda nekumisikidza kwayo. Saka nenzira iyi, unogona ita kuti bhizinesi rako riwane purofiti uye usatsamwira mhedzisiro iyo iyo kupihwa kwemakwikwi kunogona kuburitsa. Usakanganwa kuti zvese inyaya yekuzvikurudzira kwauri uye zvakawanda kana zvazviri kumagumo kuongorora musiyano chaiwo pakati peiyo omnichannel zano uye multichannel imwe. Pakupera kwezuva icho ndicho chimwe chezvinangwa zvakanyanya zvakanyanya zvaunazvo kubva panguva dzino chaidzo.
Kusarudza imwe kana imwe modhi yekutarisira mukambani yedhijitari, hauzove nesarudzo kunze kwekuziva kuti iyi ndiyo nzira iri chikamu cheiyo zvakawanda uye zvakasiyana zvisarudzo iwe unofanirwa kusangana nezvako zvekutenga. Uye semhedzisiro yeizvi, kushandisa imwe kana imwe nzira munzira yebhizinesi rauri kuzvipira kubva pamwedzi yekupedzisira kana zvimwe makore. Ichi ichokwadi chausingafanire kukanganwa kana iwe usiri kuda kuita chisina kujairika chikanganiso icho chingatove chisingakwanise kugadzirisa mune anotevera accounting maitiro.
Maitiro ekushandisa imwe yeaya maviri masystem
Chimwe chidzidzo chakasiyana kwazvo sezvo marongero aya anoitwa mukutengesa kwekutengeserana sezvo vachida kurapwa kwakasiyana. Iko zvichange zvakakosha kuti utarise chero eanotevera akasiyana atinofunga pazasi:
- Hunhu hwechiitiko cheadhijitari uye zvazvinoita mukuverenga kwekambani.
- Ziva kuti ndeipi mhedzisiro iyo pakupedzisira yavanogona kugadzira mune yedu bhizinesi modhi.
- Iko kukanganisa kwazvinoita kune vatengi kana vashandisi, kunyanya mune yepakati nepakati refu.
- Chiitiko icho idzi bhizinesi niches chingave nacho zvakare chichava danho kwatiri kuti tisarudze imwe kana imwe manejimendi zano.
- Uye pakupedzisira, isu pachedu kufarira kutakura manejimendi sisitimu kukuvadza vamwe.