IAB UK, Sangano rekushambadzira, kushambadzira uye kutaurirana kwedhijitari kuSpain, nhasi yaratidza iyo VI Yegore Kudzidza Yemagariro Networks, inoitwa pamwe chete ne VIKO. Chidzidzo ichi chinopa kuongororwa kwehunhu hwevashandisi veInternet pasocial Networks.
Pakati pemhedziso yechidzidzo ichi, chokwadi chekuti Facebook ichiri chinonyanya kushandiswa (96%), ichiteverwa neYouTube (66%) uye Twitter (56%). Uye zvakare, kune 70% yevashandisi, masocial network anokanganisa avo kutenga sarudzo. Ngatinyatso tarisei mhedziso dzeichi chidzidzo.
Anthony Traugott, General Director weIAB Spain, akataura, maererano nechidzidzo ichi, kuti “Masocial network anoenderera mberi nekukura pamwe nekubatanidza pakati pevatengi nemhando. Iyo yekupinda data yakanyanya kukwirira, asi ini pachezvangu ndinojekesa chokwadi chekuti 89% yevashandisi vanoteera imwe mhando; izvo zvinoreva kuti makambani ari kuwedzera kuchinjika kune ino ndima uye vari kutsvaga nzira dzisiri-dzekunze dzekubatana nevateereri ".
Maererano ne Xavier Clarke, Director weMobile, Innovation uye New Media, "Basa remasocial network mukutenga iri kuwedzera kukosha, kumanikidza mabrands kuti ape basa rakakodzera pairi mukutaurirana kwavo, kushambadzira uye nzira dzekushambadzira."
Kupinda muRRSS
82% yevashandisi veInternet vane makore gumi nemasere kusvika makumi mashanu neshanu vanoshandisa masocial network, izvo zvinomiririra vanoshandisa vanopfuura mamirioni gumi nemana munyika medu, 18% kupfuura muna55. Misiyano yebonde yakadzikira (14% varume uye 4% vakadzi), kunyangwe iri achiri mushandisi mudiki (2013% ari pakati pemakore gumi nemasere kusvika makumi matatu).
Facebook inoramba ichitonga (96% vashandisi), ichiteverwa neYouTube (66%) uye Twitter (56%). LinkedIn, Instagram ne Twitter ndizvo zvinowedzera zvakanyanya muvashandisi, zvichiteverwa neSpotify, Pinterest, Flickr uye Facebook. Iwo anotora zvakanyanya ndeTuenti neBadoo, inoteverwa neMySpace
Panyaya yekukoshesa, YouTube inoramba ichinyanya kukosheswa pasocial network, ichiteverwa neSpotify, Instagram uye Facebook. Kuongorora uku hakureve kuti Facebook inoramba iri yevanofarira pasocial network ye65% yevashandisi, ichiteverwa neYouTube neTwitter.
Iko kushandiswa kukuru kwenzvimbo dzekudyidzana kunoenderera kuve kushamwaridzana (kusangana nekusangana neshamwari, uchiona zvavari kuita, kutumira mameseji), kunyangwe simba reYouTube neSpotify richitsanangura boom mukutarisa mavhidhiyo uye kuteerera mimhanzi (7% zvimwe kupfuura muna 2013).
Kakawanda kwekushandisa
Ivhareji yekushandisa mazuva 3,6 pavhiki, uye maawa maviri nemaminitsi makumi mashanu neshanu pavhiki (maminetsi gumi nemaviri asingasviki muna 2). Facebook inoenderera kuve iyo yekudyidzana network ine yakanyanya frequency yekushandisa, ichiteverwa neTwitter. Instagram inosvika pamatanho eTwitter uye yakaiswa seyechitatu network mune frequency yekushandisa, inodarika YouTube. Isa Spotify zvakakosha.
Access
Iyo mambo chishandiso chekuwana RRSS inoenderera iri PC (99%), kunyangwe iko kushandiswa kwefoni mbozha kuri kuramba kuchiwedzera (+ 5%) pamwero wakaenzana nekupinda kwemafoni (+ 7%), ichisvika 75% yeiyo netizens. Kuderera kwekushandisa kukura muMatafura (+ 3%) zvichienzaniswa nekuwedzera kwekupinda kweMatafura mumusika (+ 14%).
Nguva yekutanga
Iyo Prime nguva yemasocial network ndeye, nenzira iyi, Mid-masikati, Husiku uye Mid-mangwanani. Iyo PC inomira pakati nepakati pemasikati, iyo Nhare pakati-masikati, pakati-mangwanani, husiku uye kazhinji maawa makumi maviri nemana pazuva, nepo kushandiswa kweTebhenekeri kwakanangidzirwa husiku.
Ukama nemhando
89% vanotaura kuti vanoteera mhando pamasocial network uye 38% vanoshanyira mapeji emashizha kazhinji, kunyanya kuti vaziviswe nezvavo uye kuti vakwanise kutora chikamu mumakwikwi nekusimudzira. Facebook inoenderera mberi kuve main network yekutevera mhando (88%), ichiteverwa neTwitter (22%) uye YouTube (7%).
Maonero akanaka ekushambadzira muRRSS
52% vanofunga kuti yakanaka uye chete 9% vanofunga kuti yakaipa. Kunyangwe paine kuderera kudiki muchinangwa chekugovana ruzivo rwemunhu, kuchine chimiro chakanaka (36% hongu vs 25% kwete). Iwo akanyanya kuteverwa zvikamu ndeTerecommunications uye tekinoroji (39%), Tsika neMedia (37%), Runako neHutsanana (37%) uye Chikafu (34%).
Zvemagariro Networks uye eCommerce
Chete 12% inotaura kuti yakambotenga kuburikidza nesocial network, yakafanana na2013, kunyangwe 70% inobvuma kuti inokanganisa maitiro avo ekutenga. Zvipfeko, shangu, Kufamba uye Mabhuku ndiwo akakosha zvikamu. Kana zviri zvakataurwa nevamwe vashandisi, kune 62% ivo vakakosha mukuita kwavo sarudzo, nepo 10% isina kukanganiswa. Facebook (+ 80%) uye Twitter (25%) ndiwo anonyanya kushandiswa, kunyangwe YouTube yakamira pakutsvaga ruzivo (23%)
Downloads
Unogona kudhawunirodha iyo VI Yegore Kudzidza Yemagariro Networks pano