Mhedziso yeiyo VI yegore YeMahara Yekushambadzira Kudzidza

Mhedziso yeiyo VI yegore YeMahara Yekushambadzira Kudzidza

IAB UK yakapa Chipiri chapfuura mhedzisiro ye VI Gore Negore Nhare Yekushambadzira Kudzidza. Ichi chidzidzo, icho chave kuitwa ne Mobile Commission pamwe Iyo Cocktail Analysis, inoongorora mafambiro uye shanduko yenhamba yekushambadzira nhare.

Mhedziso dzayo huru dzinosanganisira izvo vashandisi ve smartphone ivo vari kuwedzera kutsvaga zvigadzirwa zvemitengo, mitengo uye maonero vasati vatenga kuburikidza nemidziyo yavo, kuti vangangoita hafu (45%) vakatenga yakananga kubva kune mbozhanhare yavo mugore rapfuura; kuti 90% yevanoshandisa nharembozha vanoshandisa chishandiso ichi vakatarisa terevhizheni uye uyo mumwe chete muvane kutaura pasocial network uye kutaura; uye kuti 87% yevashandisi veInternet vatove ne smartphone - inomiririra 56% yevagari.

Kuongororwa kwemhedziso yeiyo VI yegore YeMahara Yekushambadzira Kudzidza

# 1 - Midziyo yehunyanzvi uye kubatana

  • Kuwedzera kwevashandisi vane yavo smartphone kunoramba kuchikwira, kusvika padanho rekuti chiyero chekupinda muhuwandu hwevaSpanish 87% yevashandisi veInternet, zvinoreva kuti 56% yevagari muSpain.
  • Panyaya yemidziyo, Samsung (38%) inoramba ichitonga pamusoro peApple (13%), Sony (12%) uye LG (10%). Panyaya yeanoshanda masystem, idzi dhata dzinoshandura mukutonga kweApple (79%), zvichienzaniswa neIOS (13%) uye Windows (4%).

 # 2 - kupinda kweInternet

  • Vashandisi vanowana Indaneti kuburikidza nharembozha yavo kana piritsi kweanenge maawa maviri pazuva, kunyanya panharembozha, uko 2G yekubatanidza yatove nhoroondo ye4% yemusika.
  • Kuwana kuburikidza neApp kunosimbiswa uchienzaniswa nekuwana kuburikidza nebrowser, kuchengeta (7 kubva pagumi shandisa nzira mbiri).
  • Zvemagariro zviitiko zvinoramba zvichinyanya kukosha, zvichiwana kukosha zvakanyanya kupfuura muna 2013. Izvi zviitiko zvinotungamirwa nekutumira mameseji (77%), ichiteverwa neemail (70%) uye masocial network (63%).

 # 3 - Kushambadzira nhare: email uye kuratidza

  • 83% yevanoshandisa nharembozha yeInternet vanowana yavo email kubva kunharembozha yavo kamwe chete pasvondo (5 poindi kupfuura muna2013), uye hafu yekutarisa maemail kubva kumakambani nezvitoro zuva nezuva.
  • 3 pa10 vashandisi vanozo vhura nharembozha email pane yakakura skrini.
  • Nezve mafomati ekushambadzira, 1 kubva pavashandisi vaviri anodzvanya pane kushambadza, achinyatsoda kubviswa kana kuwana peji riine rumwe ruzivo

 # 4 - Mapurogiramu

  •  WhatsApp ndiyo application iripo kwazvo mupfungwa dzemutengi ne70%. Ivo vanoteverwa neFacebook (50%) uye Twitter (26%) pane nhare.
  • Instagram, YouTube uye Chrome vanowana kwakanyanya kurodha paserura gore rino.

 # 5 - Yechipiri Screen

  • 90% yevashandisi veInternet vanoshandisa nharembozha vachitarisa terevhizheni, ne79% vachishandisa piritsi.
  • Iko kushandiswa kwenzvimbo dzekudyidzana uye email ndezvakanyanya kuita pachipiri skrini.
  • Kutaurira paTV zvemukati pasocial network kana mukutumira mameseji itsika ye26% yevashandisi veInternet.

 # 6 - Kutenga

  • 9 kubva pa10 vashandisi veInternet vanoshandisa iko pane imwe nhambo kusarudza kutenga, kutsvaga hunhu, mitengo uye maonero.
  • Vanenge hafu (45%) vakatenga yakananga kuburikidza nharembozha, kunyanya mukuzorora, kufamba, zvemagetsi uye fashoni.
  • Tsvaga injini, kushambadzira mireza uye kuiona muapp ndizvo zvinonyanya kukurudzira.
  • Nezve kubhadharwa munzvimbo inoshandiswa uchishandisa nharembozha, kuchine kupinza kudiki (8%), kunyangwe kuchidzokorora kwakawanda.
  • Bhadhara pazviteshi zvegasi, zvitoro zveresitorendi uye maresitorendi anomira kunze.

Kukoshesa

Antonio Traugott, General Director weIAB Spain, akati:

Chidzidzo chechitanhatu chegore negore pane smartphone hachingotigadziri semapiyona mumusika, asi zvakare chinotibvumidza kuti tiwane chikamu chedudziro pamusoro pekushanduka kwemusika wekufambisa wakakosha kune matsva mabhizinesi maitiro.

Javier Clarke, director weMobile & New Media kuIAB Spain, kune rake divi, anoti zvinotevera:

Isu tabva pane yakapusa nharembozha kubatanidza iyo isingaite uye online nyika. Kunzwisisa kuti zvese zvemadhijitari zvinokanganisa sei sarudzo yekutenga, kunwiwa kweTV kana chero chimwe chiitiko chetsika, ndeyekuti unzwisise izvo zvitsva zvevashandisi uye nemutengo mutsva wemusika.

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Iyo VI Yegore Yekushambadzira Yekushambadzira Kudzidza Unogona kurodha pasi izere kudzidza pawebhusaiti IAB UK. Iwe unogona zvakare kutevera zvirevo kuburikidza ne Twitter uchishandisa iyo hashtag #IABestudioMobile


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