Munguva pfupi yapfuura IAB UK, iyo yekushambadzira, kushambadzira uye kutaurirana kwedhijitari kuSpain, yakaratidza iyo European Mobile Chidzidzo cheMotokari uye Vashambadzi Vezvevatengesi yakaitwa pamwe nekubatana neIAB Europe uye nemapfumbamwe emunyika maIAB (Austria, Bulgaria, Ireland, Italy, Netherlands, Poland, Turkey neUK), umo mabhenji makumi maviri neshanu aive nesimba rakakura akaongororwa.motorized advertising version uye nemhando makumi mashanu nemhando yepamusoro kushambadzira mari mukutengesa kubva kune yega yega nyika inotora chikamu, ichiwedzera vanopfuura mazana matanhatu vashambadziri vakaongororwa.
Zvinangwa zvikuru zvekudzidza kwaive kuongorora kuchinjika kweiyo nzira dzekufambisa yevashambadzi vakuru muEurope uye kusiyanisa mamiriro eSpain nedzimwe nyika dzeEU. Pakati payo mhedziso, zvakakosha kujekesa kuti mota zvigadzirwa muSpain dziri kubheja pane maapplication, nepo zvitengesi zvigadzirwa zvichidaro pawebhu mbozha. Imwe data inozivikanwa ndeyekuti mabhenji anopa mamwe mashandiro mumabhurawuza pane ekushandisa, senge eCommerce kana bvunzo dzekutyaira mabhuku, uye kuti Spain inotungamira kushandiswa kweiyo "izere peji" fomati yekushambadzira, katatu katatu eEuropean.
Chidzidzo chinoburitsa mhedzisiro inotevera maererano nechikamu chemotokari uye chikamu chekutengesa chevashambadzi veSpanish, vachichienzanisa neavhareji yeEuropean uye mamwe maEuropean IAB:
Chikamu cheMotokari
Nezve mawebhusaiti emota, chikamu ichi chiri muchinzvimbo chekupedzisira maererano neavhareji yeEuropean (78%), zvine chekuita nekuenderana newebhu mbozha ine 44%. Vashambadziri veSpanish vanodzika pazasi peavhareji eEuropean mune anoteerera mawebhusaiti ane 52%, neItari iri nyika ine mhando dzakanyanya kugadziriswa (92%).
Nezve iko nzvimbo yezvitoro kuburikidza newebhu, Spain yakaiswa pazasi pevhareji. Nezve mashandiro "bhuku rekutyaira bvunzo" kuburikidza newebhusaiti, Spain iri pamusoro uye pazasi pevhareji kumhanya kwe mobile web uye PC.
Ukuwo, chikamu chemotokari muSpain chiri pamberi mukuvandudza kweapp, pamusoro pevhareji yeEuropean (68%), pamwe nevashambadzi vanobva kunyika dzakaita seAustria neItari. Chidzidzo chinoburitsa kuti mamwe manyorerwo eIOS anogadzirwa (100% yemhando dzakaongororwa muSpain dzine maapplication ese mafoni uye mapiritsi) kupfuura Android (84%) muchikamu chemotokari.
Nezve kushambadza muchikamu chemotokari, Spain iri pazasi peEurope pakuratidzira kushambadzira kwe kuita, 4% chete kana ichienzaniswa ne16% avhareji muEurope, nepo iri pamberi pakuratidzira kushambadzira, ne48% (ichingopfuura neItari, 52%) ichienzaniswa ne25% yepakati muEurope. Uyezve, Spain ndiyo nyika inonyanya kushandisa iyo "izere peji" fomu muEurope ine 40% yekushandisa ichienzaniswa ne14% avhareji muEurope.
Chikamu Chekutengesa
Spain inotungamira Europe muma mobile shopu mawebhusaiti pamwe neUnited Kingdom uye zvishoma pamusoro pevhareji chete inopfuurwa neNetherlands, Poland neItaly pawebhu kupindura. Nezve nzvimbo yezvitoro kuburikidza newebhu, Spain ndiye mutungamiri zvine chekuita nedzimwe nyika dzeEurope dzakaongororwa muchidzidzo ne92% (avhareji yeEuropean i64%) uye mumawebhu neCommerce 62%, ichingopfuura neUK.
Nezve maapplication ari mune yekutengesa chikamu, Spain inosvika muavhareji yeEuropean ine yakawanda nzvimbo yekukura, zvese zviri zviviri munharembozha uye piritsi yeIOS uye Android. Zvisinei, Spain iri kumuswe mune maapplication ane eCommerce.
Nezve kushambadza mune yekutengesa chikamu, Spain ndeimwe yenyika dzisinganyanyo shandisa kuratidza mune yekutengesa chikamu che mutambo iine 4% kana ichienzaniswa neavhareji yeEuropean ye9%, uye iri muavhareji yeEurope maererano nekuratidzira brandig. Muchidzidzo Spain inomira mukushandiswa kweiyo 320 × 50 fomati uye inotungamira kushandiswa kwe "izere peji", katatu muvhareji weEuropean.