Paunenge uine eCommerce iwe unoziva kuti kukwidziridzwa, kushambadza, kuzviita iwe kuzivikanwa, kugadzira yako pachako brand yebhizinesi rako ... zvakakosha kuti ubudirire. Uye izvi zvinokanganiswa nemhando dzekushambadzira dzauchaita.
Kumirira, Hauzivi here kuti kune marudzi akasiyana? Tevere tichazotaura pamusoro pezvimwe zvacho. Tichakuudza zvese zvaunoda kuziva uye isu tichakubatsirawo kuziva kuti ndedzipi dzaunofanira kutarisa pazviri kana uchangotanga kana kana wanga uripo kwenguva yakati. Enda nazvo?
Ingani mhando dzekushambadzira dziripo
Mubvunzo uyu, kunyange zvazvo ungaratidzika kuva nyore, chaizvoizvo hausi. Icho chimwe chezvinhu zvakaoma uye Iyo haina mhinduro iri nyore nekuti kune mawebhusaiti anotenda kuti kune marudzi maviri chete: online uye offline. Vamwe, zvisinei, vanodavira kuti vanogona kukamurwa kuva mapoka makuru gumi. Uye vamwe vakashinga, Vanoputsa marudzi akasiyana-siyana ekutengesa kuti vape zvinopfuura makumi masere avo.
Ndiani angave akarurama? Zvose. Zvichienderana nekuti akaiswa sei, kana kuti yakawanda sei kana shoma ruzivo rwaunoda kubva kwavari, unogona kufunga kuti pane zvakawanda kana zvishoma. Semuenzaniso, munyaya yemhando dzinopfuura makumi masere, imhaka yekuti Rudzi urwu rwekushambadzira rwakakamurwa nemabasa chaiwo. Mune mamwe mazwi, akati wandei anogona kusanganiswa kuita mabasa akafanana.
Ndeapi marudzi ekushambadzira
Sezvo tisingadi kuti musare muchinetseka, uye tichida kuti muzive chimwe nechimwe chazvo, takatsvaka zvakanaka kuti tikupei mhinduro. Global vision yemarudzi ese ekushambadzira auri kuzowana. Vamwe vanozoshanda zvirinani kune yako eCommerce, uye vamwe iwe haufanirwe kutarisisa zvaunoedza.
Digital marketing
Iko kushambadzira kwepamhepo, kumwe kunoitwa kuburikidza neInternet. mukati meizvi paizova nedzimwe mhando dzakawanda dzatichataura nezvadzo.
Offline marketing
Iko kushambadzira kwechinyakare, iyo iyo kuita mazano ekuzivisa kambani pasina kushandisa Indaneti, asi zuva nezuva.
Kunze Kwekutengesa
Tinogona kuzvitsanangura seizvo nzira dzekutengesa dzakatarisana nekukwezva vatengi vatsva. Kuti vaite izvi, ivo vari kutungamira kuzivisa mhando, yekutevera vatengi.
Inbound Marketing
Kana iyo yapfuura yaive yakatarisana nevatengi vatsva, mune ino kesi tiri kutaura nezve chinangwa chimwe chete. Musiyano neOutbound ndewekuti, mune iyi kesi, chirongwa chemukati chinoitwa kukwezva angangoita mutengi. Mune mamwe mazwi, pachinzvimbo chekuti brand iende kune vatengi, ivo ndivo vanovawana.
Content Marketing
Ndiye ane basa rekugadza mazano e Wana zvine chekuita uye zvakakosha zvemukati kune vanhu vaunotarisa vateereri.
Performance Kushambadzira
Nyanzvi mune iyi mhando yekushambadzira inotarisa pamusoro pezvose pane ROI kuongorora (iyo, kana iwe usingazive, ndiyo kudzoka kwekudyara). Kune izvi, inoona nezvekuongorora mishandirapamwe inoitwa kuti ikwidzise mari inoitwa zvakanyanya sezvinobvira uye kuita kuti iwane pundutso.
Email marketing
Iyi ndeimwe yemhando dzekushambadzira dziri kusimukira. Is a chishandiso icho hukama hwepedyo nevatengi hunotangwa kuitira kuti ndikutumire zvirimo, zvikumbiro zvekutengesa, nezvimwe. asi kwete zvakananga, asi nekubatana nevashandisi ivavo.
social media marketing
Nyanzvi yakatarisa pamhando iyi yekushambadzira Iwe unozoziva zvese nezvesocial network, angave ari anonyanya kushandiswa panguva ino kana iwo maitiro matsva angave anonakidza kudzvanya munguva pfupi uye yepakati.
tsvaga kushambadzira
Uyewo inozivikanwa seSearch Engine Marketing, kana seSEM, ine basa rekutanga nzira dzekusvika pamusoro peinjini dzekutsvaga, seGoogle neBing.
Kuti uite izvi, inoita organic uye inobhadharwa mabasa.
Kushambadzira kwenhare
Imwe mhando yekushambadzira iri kusimukira. Yakatarisana nenharembozha, basa rayo ndere gadzira nzvimbo dzinoteerera (izvo zvinotaridzika zvakanaka panharembozha), pamwe nekugadzira nharembozha, ruzivo rwemushandisi...
Kushambadzira kweSMS
Kunyangwe iwe ungafunga kuti haichakoshi, kuchine makambani anoishandisa, uye Inotarisa pakushandisa zvakanyanya chaizvo zvemukati munzvimbo iyoyo yemavara kubata vanhu.
Inopindirana kushambadzira
Tinogona kuzviona sea mushandisi ruzivo rwekushambadzira, sezvo chinangwa chiri chekugadzira chiitiko chakasiyana chemunhu iyeye nenzira yekuti anotirangarira.
Kune izvi, ebooks, mibvunzo yemibvunzo, infographics, quizzes, mitambo, nezvimwe. vanogona kubatsira.
Vhidhiyo kushambadzira
Nyanzvi iyi ndiyo inobata pamusoro pezvose kuita mavhidhiyo (zvinyorwa, zvirimo, zvichingodaro) zvakanangana neaudiovisual content.
Izvi zviri kuwedzera kufarirwa uye ingave nzira yekubatana neruzhinji.
yokuvimbika
Mune ino kesi, Panzvimbo pekutarisa kune vatengi venguva yemberi, inotarisa kune vazvino nekutanga nzira dzinoita kuti munhu iyeye anzwe zvakanaka nezvekutenga. Mune mamwe mazwi, vatengi vakatotenga vanopihwa zvikonzero zvekudzokorora chiitiko.
Chigadzirwa kushambadzira
Yakatariswa kupfuura zvese kugadzira zvigadzirwa uye kumisikidza nzira kuitira kuti zvive zvinonakidza kune vatengi.
Semuenzaniso, inotarisira chinzvimbo chechigadzirwa, kukwikwidza kwainayo, nzira dzekutengesa ...
Marketing Service
Muchiitiko ichi inosiyana kubva kune yapfuura pakuti inotarisa gadza nzira dzekupa nekupa masevhisi kumutengi. Hazvisisiri (zvinobatika) zvigadzirwa asi basa remumwe munhu rinozokanganisa mhedzisiro yemunhu anovapinza basa.
nechikonzero
Iyo nzira inoshandiswa mumhando iyi yekushambadzira inotarisa ratidza "hunhu" hwechiratidzo pachayo, ichichibatanidza nezvikonzero zvemagariro, mapurojekiti ekubatsira vanhu, nezvimwe. kubatsira kuita kuti chitaridzike chiri pedyo uye kunyanya kunetseka nezvematambudziko enyika.
Neuromarketing
Iyo inozivikanwawo sekushambadzira kwesainzi. Zvinobva pa dzidza maitiro evanhu nenzira yekuvakurudzira zvakananga uye zvisina kunanga kusimbisa zvinokurudzira zvinovaita kuti vaite.
Mamwe marudzi ekutengesa
Tinogona kunge tichitaura newe nezve mhando dzekushambadzira kwenguva yakareba, yakareba. Saka, sei Taratidza akanyanya kukosha, pano tinokusiira mamwe marudzi aunogona kuwana uye izvo zvakare zvinopesvedzera eCommerce. Ehe, izvi zvinotarisa zvakanyanya kumabhizinesi akagadzirwa uye ari kushanda kwenguva yakareba.
- Geomarketing
- proximity marketing
- Kutangazve
- Marketing munguva chaiyo
- Cross Marketing
- Cross channel marketing
- kushambadzira kwakabatanidzwa
- Direct
- Zvisina kunanga
- Strategic
- Operational
- Reagent
- Proactive
- MLM
- kubva kune vanobatana
- Useful
- kushambadzira kwehukama
- of community
- kunyatsoshambadza
- kutengeserana
- yekukurudzira
- yevadziviriri
- kushambadzira kunoteerera
- Yezviitiko
- promotional
- endomarketing
- incentive
- Zvebhizimisi
- B2C
- B2B
- Institutional
- Social
- reverse marketing
- yechigadzirwa
- Yebasa
- kushambadzira kukuru
- kubva chikamu
- niche
- Micromarketing
- kushambadzira wega
- Mwaka
- guerrilla
- kubva pakuvandira
- kutapukirwa
- Telemarketing
- pazororo
- Of influences (kana influencers)
- Kubva pane zvakaitika
- Kunzwa
- of nostalgia
- yekusarudzika
- kushambadzira kwepamusoro
- Kutengesa kwekutengeserana
- Chiremba
- Zvemutemo
- Nhabvu
- tsika
- Mufashoni
- Rural
- Dzidzo
- Wezvematongerwo enyika
- pasi rose
- girini
- Local
- Zvebhudhi
- Game Marketing