Mhando dzeAdwords macampaign

google adwords mishandirapamwe 1

Kana iwe uine peji rewebhu kana eCommerce, chinonyanya kuitika ndechekuti, pane imwe nguva, iwe wakambofunga nezvekudyara mumhando dzeAdwords mushandirapamwe kuti uwane mhedzisiro, ingave yaive yakawanda traffic kune yako webhusaiti, zvimwe kutengesa. ..

Nekudaro, havazi vazhinji vanoziva kuti kune akati wandei mhando. Naizvozvo, nhasi tinoda kutaura newe nezve iyo mhando dzeAdwords macampaign kuitira kuti iwe uvazive vese uye iwe ugone kusarudza kuti ndeipi iyo inokodzera zvakanyanya chinangwa chako.

Chii chinonzi Google Adwords

Chii chinonzi Google Adwords

Chekutanga pane zvese, isu tinofanirwa kuziva zvatinoreva neGoogle Adwords. Muchokwadi, chishandiso icho chave nesu kwemakore akati wandei, icho chakaenzana nekuve chirongwa cheGoogle chakabudirira. Kunyanya, iri chirongwa chekushambadzira chaunogona kugadzira kushambadza muinjini yekutsvaga yeGoogle izvo zvinoratidzwa kune vashandisi vanotsvaga mhinduro zvinoenderana nemazwi akakosha auri kushambadza.

Kushanda kwayo kunoenderana ne "auctions". Ndokunge, iwe paunobhadhara iwe pakawanda nekudzvanya, iyo yakawanda nguva iwe yaunowoneka. Nekudaro, hazvisi izvo zviri nyore, nekuti iwo huwandu hwehunhu hweizvo iwe zvaunoda kushambadza zvakare zvinofurira (kana iyo webhu isina mhando yakanaka, inenge isina kana kuoneka).

Kuti Google Adwords ishande, zvinodikanwa kutora zvinhu zvitatu mukufunga.

  • Iwo mazwi akakosha. Kudanwa nemazita avo muChirungu, mazwi akakosha. Ndiwo mazwi anotsvaga nevashandisi uye anogona kuita kuti kushambadza kushande. Semuenzaniso, fungidzira iwe uine online shangu chitoro. Uye iwe unoda kuisa shambadziro neGoogle Adwords. Rimwe remashoko akakosha anotsvaga nevanhu paInternet "shangu dzevakadzi." Naizvozvo, kana iwe ukashandisa iro izwi, kana mumwe munhu akaritsvaga, shambadziro yako inonyorwa.
  • Nzvimbo. Ichi kiyi kana iwe uchingoda kuti ma ads ako aoneke kune rimwe guta, kana nzvimbo. Izvo zvinonyanya kubatsira kune yemuno SEO.
  • Mabhidi. Chekupedzisira, iwe unofanirwa kuziva kuti iwe unenge usiri kungogadzira chete kushambadzira kune rimwe kiyi kiyi. Chaizvoizvo pachave nevamwe vazhinji vanoda iro izwi. Uye izvo zvinoita kuti iwe uende kuburikidza ne "bhidi." Zvinorevei? Zvakanaka, iwe unofanirwa kuziva huwandu hwaunoda kuisa mari. Uye zvakare, mhando yeshambadziro, webhusaiti uye kukanganisa kweshambadziro kunoitika pano.

Chengetedza chinangwa chako mupfungwa

Kana uchishandisa Google Adwords, akawanda "anotadza" mupfungwa yekuti ivo vanofunga ivo havafanirwe kufunga chinangwa chekuisa shambadziro, asi chete funga nezvese zvataurwa pamusoro. Kukanganisa kukuru.

Chokwadi ndechekuti, zvinoenderana nechinangwa chauinacho, unogona kusarudza akasiyana maGoogle Ad Ads, sekuenderana neanokodzera zvakanyanya zvaunoda kuzadzisa. Nekuti, kana iwe usingazive, kune mhando dzakasiyana dzemishandirapamwe muGoogle Ads.

Uye ndeipi chinangwa iwe chaunogona kuve nacho chekushambadzira? Zvakanaka zvinoenderana nezvaunoda kuwana nazvo. Semuyenzaniso:

  • Kana iwe uchida tengesa. Ndiyo yakajairika uye izvo zvauri kutsvaga kuwedzera mukutengesa.
  • Kana uchida imwe mukana wekutengesa. Hazvina kufanana neiyo yapfuura nekuti chiri kutsvakwa apa ndechekuti vashandisi vanozviona vanobatana neshambadziro. Inogona kunge iri mushandirapamwe wekutenga, mushandirapamwe wevhidhiyo ...
  • Kukwezva webhu traffic. Ichi chinangwa zvakare chinoshandiswa zvakanyanya mupfungwa yekuti chinoita kuti webhusaiti kana eCommerce izivikanwe kune vateereri vakawanda kupfuura isu zvatingakwanise isu pachedu.
  • Dar brand uye / kana chigadzirwa kusazivikanwa. Zvakafanana nezviri pamusoro, chinangwa mune ino ndechekuti pane kuwedzera kwevashandisi vanoziva iyo mhando kana chigadzirwa chiri kutengeswa, nenzira yekuti iwe hausi kutsvaga zvekutengesa zvakananga, asi iwe urikutsvaga vangangove vatengi.

Zvichienderana nechinangwa chako, saka kune mhando dzakasiyana dzeGoogle Ads mushandirapamwe.

Mhando dzeAdwords macampaign

Mhando dzeAdwords macampaign

Wati wambomira uchifunga nezvemhando dzeGoogle Adwords mishandirapamwe iripo? Ichi hachisi chinhu chinozivikanwa nevanhu vazhinji, uye chingave chikonzero nei usiri kuwana mhedzisiro iwe yaunotarisira. Naizvozvo, pano isu tichaenda kududziro yeumwe neumwe wavo kuitira kuti iwe uzive zvaunogona kubudirira navo.

Kazhinji, iwe unofanirwa kuziva kuti zviripo marudzi matanhatu eGoogle Adwords mishandirapamwe. Totanga here?

Mhando dzeAdwords macampaign: Tsvaga

Yekutanga iyo Google inotipa isu kutsvaga. Kuti uite izvi, kushambadzira kunogadzirwa, uko kunogona kunge kuri kutumira mameseji kana kufona kuti zviitwe, izvo zvinoratidzwa mune yekutsvaga injini (painonyora mhedzisiro yechimwe chinhu chakatsvaga nemushandisi, sekureba sekuenderana nechishambadziro kana mazwi kiyi atakashandisa).

Ukangosarudza kushambadzira uku, unogona kusarudza kana chinangwa chako chiri chekushanya kwakawanda pawebhusaiti yako, kana iwe uchida kuti vakufonere, dhawunirodha chimwe chinhu ...

Mune ino kesi, ndeimwe yeanonyanya kushandiswa nekuti Rega vashandisi vazive nezve bhizinesi rako nekushandisa iwo mazwi akakosha awasarudza.

Ratidza mushandirapamwe

Mushandirapamwe uyu unobva mukukwezva mushandisi. Idzo mafoni ekuti zviitwe izvo zvinoda kukwezva vashandisi vazhinji kuti vaende navo kuwebsite kana kuti vadyidzane neshambadziro. Uye ndedzipi shambadziro dzavanogona kuve? Zvakanaka, vanogona kuva:

  • Kupindura kushambadzira. Paunenge uine chinyorwa uye mufananidzo.
  • Mufananidzo: uko iwe ndiwe unogadzira kushambadzira, unogara uchienderana nemafomati uye zviyero zvakakumbirwa neGoogle.
  • Lightbox ads. Iwo makadhi ane mavhidhiyo, mifananidzo, musanganiswa ...
  • Gmail. Unoyeuka here kuti ma ads anowanzoonekwa muGmail? Ehe, iwe unogona zvakare kuvasvikira ivo kuburikidza nerudzi urwu rwemushandirapamwe.

Kusiyana nedzimwe mhando dzemishandirapamwe yeGoogle Ads, Iko kushandiswa kwemazwi akakosha hakusi kuzoshanda zvakanyanya pano senge chidzidzo kana kuravira kwemunhu iyeye.

Mhando dzeAdwords macampaign

Mhando dzeGoogle Adwords mushandirapamwe: Kutenga

Chokwadi, kana iwe waida kutenga chimwe chinhu uye iwe wakatsvaga paGoogle, nemhedzisiro, pamusoro pezvose, une Google Shopping. Ehe, izvo zvinogona zvakare "kubhadharwa" kuburikidza neGoogle Adwords mhando dzemushandirapamwe.

Chauchazoita kusimudzira zvigadzirwa uye / kana masevhisi aunawo nenzira yekuti unonyorwa mumhedzisiro yekutanga maererano nemazwi akakosha awakashandisa (uye kuti vanhu vatarise). Kuti uite izvi, zvakakosha kuve nemufananidzo wakanaka wechigadzirwa uye zita rinoshevedza, mukuwedzera kune rese rakakosha data (kuburikidza neMerchant Center). Haisi kushandiswa sekufunga kwako, saka inogona kuve yakanaka sarudzo yekuongorora.

Mhando dzeGoogle Adwords mushandirapamwe: vhidhiyo

Mushandirapamwe wevhidhiyo hauna kudhura, asi unoshanda kwazvo. Inowanzo shandiswa wedzera kuoneka kwechiratidzo kana chigadzirwa, uye inowanzo kuve nezvinangwa zvakasiyana, kubva kana traffic yasvika pawebhusaiti, kutengesa, nezvimwe.

Iko kushambadza uku kunoratidzwa kupi? Zvakanaka, kunyanya paYouTube uye pamapeji ane hukama neGoogle kuti iwe ugone kuona mavhidhiyo. Uye zvakare, une zvakawanda zvingasarudzwa zveizvi, kubva mukugadzira mavhidhiyo enguva yakatarwa, uchiasvetuka, nezvimwe.

Zvirongwa zveApp

Izvi zvinotariswa pamashandisirwo, ndiko kuti, chinangwa ndechekuzadzisa izvo vanhu vanozotora iyo app. Naizvozvo, panoshandiswa mishandirapamwe yeGoogle Adwords mishandirapamwe iri mune mamwe mashandisiro, paYouTube, Google Play uye hongu, izvozvi zvakare muGoogle Discover. Asi kuti ukwanise kuzviita, unoda kuti application ive muApp Store (Apple) kana muGoogle Play.

Smart Campaigns

Chekupedzisira, iwe une iyo "Smart" mishandirapamwe, inonzi zvakare smart. Chinangwa cheizvi ndechekubatsira vanhu vasingazive zvakawanda nezveGoogle Ads kuti vagadzire kushambadza kwakafanana neKutsvaga kana Kuratidzira, asi nenzira iri nyore yekumisikidza.

Uyewo, Iwo ndiwo akakodzera kwazvo kuita Local SEO, sezvo inowanzoenderana nechinangwa chekuratidzwa chete muchiyero chinosvika makiromita makumi matanhatu nemashanu kubva panzvimbo yekambani yako. Ndokunge, iwe haugone kusvika kune ese Spain nayo.


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