Makiyi ebhizimusi repamhepo renzvimbo yekushanya, sekureva kweDreams

Makiyi ebhizimusi repamhepo renzvimbo yekushanya, sekureva kweDreams

Nezuro, mukati mehurongwa hwe eShow Barcelona 2015, wekutanga Dhijitari Kufamba Musangano neDreams. Masocial network, nharembozha uye matsva ekuparadzira mamodheru anga ari iwo maseru epakati emusangano uyu, uyo wakaratidza kuti iyo Tourism chikamu ramba uri iye eCommerce injini muSpain.

Musangano uyu wakaunza vatungamiriri kubva kumakambani akaita seFacebook, Booking, Airbnb, Letsbonus, Hailo neSocialcar nemasangano akaita seAgència Catalana de Turisme. Mufananidzo we Pablo de Porcioles, director wekusimudzira bhizinesi kuDreams, uyo akasimbisa izvozvo "Zvinopfuura makumi mana kubva muzana zveEuropean chikamu chekufamba chinobva munzvimbo yepamhepo uye chikamu ichi chinotarisirwa kuwedzera kusvika makumi mashanu muzana mugore ra40".

Porcioles, achitaura nezve iyo nharembozha yekupinda mubhizinesi, atsanangura izvo" Kutenda kubheji iyi, kutengesa kwayo kuburikidza nenhare mbozha kwakawedzera kupfuura 120% mugore rapfuura.

Kuti udzidze zvakawanda nezve kiyi dzekubudirira emakambani ekushanya mu eCommerce, Iyo Dhijitari Yekufamba Musangano ne eDreams yakaronga matatu matafura akapoterera kuti aongorore nhatu nzvimbo dzakakosha dzechikamu: social network uye zvemukati nzira, kufamba uye mhando nyowani dzekushambadzira kwekuparadzira.

Mamwe mazano akakosha nezve eCommerce uye neyekushanya chikamu

Kukosha kwenzvimbo dzekudyidzana munharaunda yekushanya

 

ari pasocial network Ivo vakawana mumakore achangopfuura kukosha kwakakosha kune chikamu chekushanya, uye ndivo kiyi kune chero eCommerce mushandirapamwe. Kune eDreams, masocial network akakosha chaizvo. Neichi chikonzero, iyo kambani ine yakatsanangurwa zano uye timu yepasi rese yakazvipira kwariri.

"Zviito zvatinoita mumasocial media zvine chekuita nenzvimbo dzakasiyana siyana dzinopindura zvinangwa zvakasiyana, pakati pazvo kugadzirwa kwekuonekwa, kuburitswa kweiyo brand equity kana kukosha kwechiratidzo, kuwedzera kwewebhu traffic kana chizvarwa chekuziva kwevatengi. . Pamusoro pezvo, ndeimwe nzira yekutaurirana nerutsigiro rwevatengi vedu nguva dzese ”, inonongedza kunze kwePorcioles.

Kukosha kwekufamba munharaunda yekushanya

El mobile yakachinja iyo eCommerce Pasi rose. Nezve chikamu chekushanya, kuwedzera kwekushandisa kwayo kwasimuka kubva pa7% muna 2010 kusvika pa32% muna 2013.

Mupfungwa iyi, Porcioles anoti: «ZveEhope, kufamba ndeimwe yemapurojekiti akakosha mumakore achangopfuura uye ndosaka takaisa mamirioni ema euro muhunyanzvi-hwe-hwe-matekinoroji anotibvumidza kuti tirambe tiri pamberi pehunyanzvi hwekugadzira zvinhu, kwete chete mumunda. yeCommerce asiwo mune mCommerce uye nekudaro nekuvandudza sevhisi yatinopa kune edu mamirioni gumi nevatengi vatengi. Nekuda kwekuzvipira kweDreams mukufamba, kutengesa kuburikidza nemidziyo mbozhanhare kwakawedzera kupfuura 15% mugore rapfuura uye nhamba iyi iri kuramba ichikura ».

Semhedziso, zvinofanirwa kucherechedzwa kuti kubuda kwefoni mbozha kwakamanikidza makambani kuti ape ruzivo neimwe nzira, nekuda kwekuti saizi yekrini iri diki. Nezve mafambiro uye neramangwana rakatimirira, vese vatori vechikamu vanobvumirana kuti mhinduro yekupedzisira ichave kune mushandisi.

Kukosha kwemhando nyowani dzekuparadzira uye kudyidzana kudyiwa

 

Tichiri kuendaMitsva yekuparadzira mamodheru muindasitiri yekufamba, mairi Internet and the kudyidzana kudyiwa zvinotakura huremu hukuru.

Zvinoenderana naPorcioles, «Kugovana zvasara izvo chimwe nechimwe chave chinhu chakajairika kubvira kutanga kwedambudziko uye hupfumi uhu, hwekudyidzana kushandiswa, kwagadzira mhando nyowani dzekuparadzirwa kwevashanyi dzinosangana nezvinodiwa nevatengi vavaizofamba nazvo zvakafanana nekuchinjana kana kugovana ».  Mutungamiri weDreams akataura zvakare kuti "Aya mafomula akatyoka nemaitiro echinyakare, asi hunyanzvi hunodiwawo mubazi rezvekushanya, iri kuwedzerawo uye pane mukana wemafomula matsva." Anowedzera kuti zvese izvi, zvinofanirwa kutariswa kuti mhando iyi yemubatanidzwa hupfumi hwave tsika nyowani yekufamba munzira yakasarudzika.

Mufananidzo - @Porcioles pa Twitter


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