Kusvika iye zvino, Ecommerce mabhizinesi haana kuda kuedzazve kuyedza iko kugadzirisa ndiyo nzira chaiyo yekufamba. Asi a kudzidza kutsva neAdobe, inoratidza kuti kune zvimwe zvikonzero zvekutsvagisa kushambadzira kwemunhu kana kushambadzira zvakagadzirwa.
Sei kushambadzira kwemunhu kwakakosha muEcommerce yako?
Zvinoenderana neiyi tsvakiridzo na Adobe Dhijitari Insights, kuwirirana kwawanikwa pakati kukura kwewebhu traffic uye akasiyana mafomati akasarudzika. Chidzidzo chinoburitsa kuti mawebhusaiti eEuropean ane traffic yakawedzera arikusangana ne2.6 times yakawanda yewebhu traffic nekuda kwemaitiro akadai sekushambadzira pamasocial network uye 1.2 nguva yakabhadharwa yekutsvaga kupfuura mawebhusaiti ane kuderera kwetraffic.
Zvisinei, izvi zvese, vashambadziri nevashambadzi muEurope vari kusaririra kumashure kwevamwe vavo vekuNorth America kana zvasvika kune dzakanangwa kana dzakasarudzika nzira dzekushambadzira dzakanangana nekunanga. traffic kune mapeji ewebhu.
Somuenzaniso, Mawebhusaiti eEuropean akawedzera traffic yavo mumakore matatu apfuura, vakave ne8% yakawanda traffic inouya kubva kune yakasarudzika ad chiteshi kana ichienzaniswa neyepasi-traffic saiti. Kune avo chikamu, ari kukura mawebhusaiti muUnited States anowana 36% yakawanda traffic kubva kune yakasarudzika makwara.
Mukutaura, dhijitari yekushambadzira migero yakakosha kunongedza traffic kune mapeji emhando, iyo inomiririra 68% yekushanya, zvinoenderana neichi chidzidzo. Kushambadzira kwenhare kunyanya kuri kuona kukura kwakakura, uye vaviri pavatatu vanoshanyira webhu vachiuya kubva kune mafoni.
Chidzidzo ichi zvakare chinoratidza kuti iyo Internet traffic iri pedyo nekuzadza muEurope uye kumwe kunhu. Izvo zvinotaurwa kuti kukura kwe organic traffic saiti kuri kusvika kumagumo, saka ikozvino zano richazotarisana nekutsvaga nzira yekuisa mari pane ruzivo rwevashandisi.