El digital marketing and the eCommerce ivo vave maviri ekutanga ekutarisisa emakambani. Ndosaka idzi dzaive misoro yepakati petafura yakatenderedzwa yakarongedzwa naMaría Gómez del Pozuelo, CEO we womenalia, pamusangano wepagore wekushambadzira wedigital OExpo 2014.
Muchiitiko ichi Elena Gómez del Pozuelo, Mutungamiri weAdigital, Maria Fanjul, CEO weTickets.com naBeatriz Navarro, Director weKushambadzira uye Kutaurirana weSuperSol vakatarisa kukosha kwe teerera kumutengi uye kupa zviitiko zvinopa mubayiro mukushandisa kwayo.Dhijitari kushambadzira uye eCommerce zvave zviviri zvezvakakosha zvinotarisisa zvemakambani nekuda kwekuwedzera kuri kuenderera muhuwandu hwevashandisi ve Internet. Muchokwadi, nhasi vanhu vanopfuura mamirioni matatu vanobatana neInternet pasirese. Izvi zvave kureva kuti nyika sekuziva kwedu yakachinja zvakanyanya nekuda kweiyo itsva technologies uye ikozvino ndiyo mutengi uyo ane simba reku chisarudzo.
Kuti utaure nezve kukanganiswa kuri kuitwa neCommerce kumakambani, Womenalia yakaunza pamwechete vatatu vatungamiriri vevakadzi muchikamu ichi. Pamatafura eUtungamiriri hweVakadzi neWomenali tafura yakatenderedzwa yakaitirwa paOExpo uye inotungamirwa naMaría Gómez del Pozuelo, CEO weWomenalia, vakapindwa naElena Gómez del Pozuelo, purezidhendi weAdigital, Maria Fanjul, CEO weTickets.com naBeatriz Navarro, Kushambadzira uye Kutaurirana Director we superSol.
Pakutanga kwekukakavadzana, Elena Gómez del Pozuelo akati:
Parizvino, matatu anachronisms ari kutora nzvimbo; 65% yevagari vepasirose havana mukana weInternet, 85% yevanhu havana rusununguko rwekutsikirira uye Google inoziva zvakawanda nezve chero chinhu chakapihwa kupfuura mugadziri wacho.
Asi zvakadaro, anopfuura mamirioni mazana mapfumbamwe emamiriyoni emaeuro anobhadharwa pagore pasirese, chetatu muUnited States neLatin America, chetatu kuEurope uye chetatu kuSoutheast Asia
Kune rake divi, Beatriz Navarro akataura semamwe ematambudziko makuru padanho rebhizinesi kudikanwa kwekuenderera mberi kweCommerce mapuratifomu mumakambani uye kuda kwekupa zviitiko zvevatengi kwete zvigadzirwa chete.
Tekinoroji iri kuchinja nekumhanya kwakadai kuti makambani pachawo haakwanise kuchinjika nemaitiro matsva nekukurumidza sezvavanoda, uyezve mutengi haakwanise.
María Fanjul, aida kuratidzira kukosha kwekuti data rekuverenga uye analytics zvive nekambani panguva ino, sechinhu chakasiyana kusiyanisa zvinodiwa nemushandisi.
Tiri kushanda kuyera sarudzo dzekutenga kwevatengi, yavo kudzokorora, uye zvaunofarira kuti uwane izvo zvaunoda uye ugone kuve uripo iyo nguva iwe Ndinochida kuti ndikupe icho kwauri.
Dhijitari zano, masocial network uye eCommerce
Nyanzvi nhatu dzakasimbisa iyo kukosha kwenzvimbo dzekudyidzana senzira yekuteerera uye kushandira vatengi, pamwe nekudikanwa kwekupa zviitiko zvevatengi panguva imwechete sezvigadzirwa kana masevhisi.
María Fanjul akatsanangura izvozvo “Kuburikidza nemasocial network tinosangana nezvinangwa zviviri; teerera kune zvinodiwa nemushandisi senzira yekushandira vatengi uye zivisa ”.
Mupfungwa iyi, Beatriz Navarro akawedzera izvozvo "Masocial network ndiyo nzira yekuteerera yakanyanya kunaka, saka hatitaure navo senzira yekutengesa, asi senzira yekuwana ruzivo uye kushandira vatengi".
Pekupedzisira, Elena Gómez del Pozuelo aida kunongedzera makiyi anofanirwa kuve nedhijitari dhizaini munzira dzekudyidzana:
Iva zvisingaenzaniswi, iva nesitayera yako wega, gadzira nyaya dzekupa ruzivo, gadzirisana nemabatiro uye zvinodiwa nevatengi uye uzadzise hunhu hwehukama, kureruka uye kutendeseka.
Nyowani dzakashandiswa matekinoroji
Iyo nharo yakaitika muRocket Rock Fuel Debate Hall paOmExpo, iyo yakapa nzira yekudyidzana yeruzhinji. Nekuda kweizvi, mukukakavadzana kwese, María Gómez del Pozuelo akakwanisa kutumira mibvunzo mitatu kuvateereri iyo yavakakwanisa kupindura ipapo ipapo vachishandisa remote control system.