Kubhadhara nharembozha ndechimwe chezvinhu izvo zviri kukanganisa zvakanyanya iyo e-commerce kusimudzira Munyika yedu. Nekuda kweyekuti kusarudzika kwevatungamiriri ava mubhadharo wekutenga nevatengi veSpanish kuri kuwedzera. Ichokwadi icho chave chichiwedzera mumakore achangopfuura uye kusvika padanho rekugadzira zvinoitika mukutenga kwedhijitari zvakasiyana zvakanyanya mumakore achangopfuura.
Mukati meichi chirevo chizere, zvinofanirwa kucherechedzwa kuti kudzidza kwakakurumbira kuchangobva kuitwa neSalesForce kwakaratidza izvo zvinopfuura 60% ye e-commerce traffic yaigadziriswa nevatengi vachishandisa kana kushandisa nharembozha mune aya mashandiro emari. Izvi zviri kuburitsa pachena zvekuti inosimbisa simba rakakura remafoni nhare mukutenga nekutengesa zvigadzirwa online.
Kana tichireva nharembozha hatisi kungoreva mafoni ane hunhu uhu. Kana zvisiri kune vamwe, senge Mahwendefa uye zvigadzirwa zvehunyanzvi hutsva uye kuti vaita mukaha pakati pezvinodiwa nevashandisi veSpanish. Mupfungwa iyi, zvakaringana kucherechedza nharaunda yedu yepedyo kuyera iyi nyowani nyowani mukushandisa.
Kubhadhara nhare: ndezvipi zvakanakira?
Pakutanga, kujekesa ichi chokwadi mukushandisa kwazvino, zvichave zvakafanira kuburitsa pachena kuti ndeupi mutengo wakawedzerwa munzira iyi yekubhadhara. Nekuti zvirizvo, kune zvakawanda, uye zveakasiyana zvisikwa, mabhenefiti ayo iwe aunogona kupihwa kwauri kubva ikozvino zvichienda mberi. Pakati pazvo pane zvinotevera zvatiri kuzoratidza pazasi:
Ehezve, imwe yemabhenefiti ayo makuru ndeye nekukurumidza mukushanda. Kusvika padanho rekuti munzvimbo pfupi kwazvo kufamba uku kwemari kunenge kwave kusimukira.
Iyo nzira yekubhadhara inoonekwa pamusoro pese neayo nyaradzo uye kuti mune zvese zviitiko tichava nechokwadi chekuti tinogara tiine mari yatinoda iripedyo. Icho chikonzero ndechekuti isu tese tinoshandiswa kugara tichitakura nesu mbozhanhare kana chimwe chigadzirwa chehunyanzvi chinotsigira mashandiro ekubhadhara mukutenga kwepamhepo.
La Seguridad yezvimwe zvinhu zvinoita kuti tide kushandisa nzira idzi dzekubhadhara. Mune ino chaiyo kesi nekuti inova yakachengeteka zvakanyanya kupfuura nechikwereti kana makadhi ekubhengi. Uye ndezvekuti ruzivo rwese rwekubhadhara runochengetwa rwakanyorwa pachip mukati me Nhare
Zvake mafambiro ari nyore kwazvo kuita uye nekudaro zvinotibvumidza kuti isu tinongofanirwa kunetsekana nezvekuunza runhare rwedu padyo nenzvimbo yekubhadhara kuti tiite zvatakatenga kuita zviri pamutemo. Tichazongoda kuita kurodha pasi kwekushandisa uko kwatinoona kwakakodzera nguva dzese.
Iyo inzira yekubhadhara Mberi kwazvo izvo zviri kukunda mukutenga kwedhijitari. Kusvitswa kusvika padanho rekuti mamwe emapuratifomu edigital anongotsigira nzira iyi yekubhadhara. Saka kana usina, haugone kutenga zvigadzirwa zvako kana zvinhu kubva kuzvitoro zvepamhepo.
Kukanganisa kweiyi mari yekubhadhara system
Chero zvazvingaitika, sezvazvinonzwisisika kufanoona, hapana zvinobatsira chete izvo zvinounza kune vatengi kana vashandisi. Kana zvisiri, pane kudaro, zvakare kumwewo kushaikwa kwakakosha kutaura panguva ino. Iwe unoda here kuziva zvimwe zvakakosha izvo zvaungave iwe ungazive nezvazvo? Zvakanaka, isu tinokuudza pazasi kuitira kuti uve neicho chizere chokwadi nezve ichi chigadzirwa kuti uite madhijitari kubhadhara.
- Icho chikuru ndechekuti haazi ese mapuratifomu edigital izvo izvo zvakagadzirirwa izvozvi unganidza mashandiro ako commercial kuburikidza neizvi zvigadzirwa zvehunyanzvi.
- Vatengi vane zvimwe zvinoenderana nehupenyu hwemabhatiri mune aya matekinoroji maturusi. Kusvika padanho rekuti mune zvimwe zviitiko zvinogona kukuita kuti utambe hunyengeri uye kunyangwe chokwadi chekusakwanisa kutenga kutenga muchitoro chako chaicho.
- Iwe uri kunyanya kubhadhara matekinoroji matsva uye kubva pane ino maonero iwe unofanirwa kuve nezvose zviridzwa zvekuitisa aya ekutengeserana uye emari mashandiro. Kwete zvisina maturo, havasi vese vashandisi vane izvi zvehunyanzvi nzira dzekuita kubhadhara kubhadhara kwavo kutenga kana kutora.
- Uye pakupedzisira, iyo chokwadi chekuti inogona kugadzira hukuru hwekuvimba nedhijitari zvishandiso, iine zvimwe zvakashata zvakashata zvine chekuita nemaitiro ako maitiro mukushandisa. Zvisinei nekukura kwayo kusine kupokana kwaakasangana nako mumakore achangopfuura, sekukanganiswa nezvidzidzo zvakakosha mumusika.
Iyo nharembozha iri kukwira kumusoro
Iyo nharembozha iri kugara pano munyika medu, sezvinoonekwa neIAB Spain Yegore Nhare & Yakabatanidzwa Chidzidzo cheDhivhosi. Mairi zvinowanikwa kuti vatengi vepamhepo kubva kunhare mbozha iri kuwedzera: 82% yevanoshandisa nharembozha vakatenga imwe mhando yechinhu ichienzaniswa ne77% vakazviita muna2017.
Pakati pe main madhiraivha ekutenga kubva ku smartphone kune iko kunyaradzwa, kwekuve unogara uri pedyo (58%), uye nyore (53%) iyo yainopa. Fashoni ndicho chigadzirwa chakatengwa zvakanyanya mukutenga pamhepo, uye chakanyanya kuwanda pakati pevakadzi (65%) uye pakati pevaya vari pasi pemakore makumi matatu nemashanu ekuberekwa (35%). Iyo Smartphone inoita zvakare basa rakakodzera mukutengwa kwechikafu kumba, semamwe mativi ezvigadzirwa zvemadhijitari.
Ndichiri kune rimwe divi, uye maererano neichi chidzidzo pamashandisirwo evatengi ekushandisa, vangangoita 74% yevashandisi vanotaura kuti vadzvanya pakushambadzira kwezvavanofarira pavanotsvaga kubva kune yavo smartphone uye 65% pavanenge vachitsvaga kubva pahwendefa rako. Muna 2019 inowedzera zvakanyanya kufarira mukupindirana ine kushambadzira pamusoro wenyaya yehunyanzvi paSmartphone.
Mhando dzekubhadhara mukutengesa zvemagetsi
Mukati meichi chikamu, nzira dzakasiyana dzekubhadhara nhare dzakagoneswa dzinogona kubatsira zvakanyanya kune vatengi vanosarudza kutenga pamhepo. Kunyangwe kubhadhara kuri mari ichiri iyo nzira inonyanya kushandiswa kubhadhara kuSpain (77%), inoteverwa nemakadhi ekubhengi (56%) uye chikwereti (51%). Dzinotevera nzira dzekubhadhara dzemagetsi (43%) uye, munzvimbo yekupedzisira, kubhadharisa nhare (8%), ndiko kuti, izvo zvinobvumidza kubhadharwa nhare mbozhanhare panzvimbo pachayo. Kune rimwe divi, zvakakosha kuti ese e-commerce uye ekubhadhara mafoni ndiyo nzira yekubhadhara iyo yanga ichikura mumakore achangopfuura uye kusimuka kwavo kunoratidzika kunge kuri kuchengetedza yakatsiga uye inofambira mberi maitiro.
Chimwe chinhu chakasimbiswa ndechekuti kubhadhara kwemafoni kunopa imwe nhevedzano yehunhu hwakabatana zvakanyanya nemakambani edhijitari. Semuenzaniso, mamwe eaya atinofumura kubva panguva dzino:
Kubhadhara nhare kuri kuwana ivhu uye vashandisi vazhinji vatoita mashandiro avo ese neiyi nyowani yekunyorera modhi.
Mamwe mapuratifomu epamhepo izvozvi anongotsigira kubhadharwa nharembozha kukuvadza zvimwe zvese uye izvo zvinokurudzira mashandisirwo ayo kumisikidzwa zvishoma nezvishoma. Kunyanya pakati pevatengi vemumaguta, vane yakakwira simba rekutenga uye kunyanya neiyo diki profaidhi kune vamwe vese.
Mukuwedzera, vanogona gadzirisa imwe mamiriro asingadiwe nevaridzi veiyi nzira yekubhadhara. Nekuti zvirokwazvo, imwe yemabhenefiti ayo makuru ndiko kukurumidza kwayo uye ndizvo zvinoita kuti chishandiso ichi chivhurike kune ese marudzi mamiriro ezvinhu mukutengesa kwedhijitari. Semuenzaniso, mune zvimwe zvezviitiko zvatino tarisa pazasi:
- Kuita kutenga mu nguva pfupi kwazvo uye kuti chiteshi chemagetsi chinodiwa kuti zviitise mashandiro acho.
- Pamberi pe kushomeka kweimwe nzira dzekubhadhara panguva iyoyo zvakajairika kana zvechinyakare. Sezvazviri mune chaiyo kesi yechikwereti kana makadhi ekubhengi. Hazvishamisi kuti ivo vanogona kukubatsira kuti ubude mumatambudziko iwe pausingatombozvifungira.
Ndichiri pakupedzisira, zvinofanirwa kucherechedzwa kuti iwe unofanirwa kuwana mamwe emidziyo iyi mukubhadhara. Nekuti kuitiswa kwayo kuri kuzokura nenzira isingamisike pamakore mashoma anotevera. Uye ndiani anoziva kana vachigadzira chero mhando yekutenga pamhepo vachakumbira nzira idzi dzekubhadhara, asi chete. Naizvozvo, iwe unofanirwa kuzvipa iwe nechimwe cheizvi zvishandiso maneja kutenga muzvitoro zviripo kubva panguva dzino chaidzo.
Ehezve, iwe hauzove nematambudziko kuzviita uye pamwe neyakawedzera kukosha kuti kune mipiro yakawanda iyo inogona kuburitsa muhukama hwako nedhijitari yekutengesa chikamu sezvo iri mushure mezvose zvinobatanidzwa mune izvi zviitiko nguva dzese kazhinji kazhinji pakati penyika vatengi. Saka kana iwe usina, haugone kutenga zvigadzirwa zvako kana chinhu kubva kuzvitoro zvepamhepo kuti uwedzere mhando iyi yemari mashandiro.