Crowfunding, iriyo mhinduro yekutsigira mapurojekiti edu

Crowfunding muSpain

Kutenda kune hutsva ruzivo rwetekinoroji, senge internet, sosi ingangomiririra kufambira mberi kwakakosha kwazvo kwezana ramakore rechiXNUMX, nhasi mhando dzese dzezviridzwa dzinogona kushandiswa kugadzira nzira mumakwikwi emabhizimusi akazvimirira.

Panyaya iyi, imwe yesarudzo yanga ichikwira mumakore achangopfuura ndeye crowfunding, inozivikanwawo sekutsvagisa vanhu kana kuwanda kwevanhu.

Seizvo zvingafungidzirwa nezita iri, Crowfunding ingangova chikuva kuburikidza chaunogona kutsvaga kana kukumbira kubatana kuti uite uye uwane mari zvirongwa zvemarudzi ese.

Mumashoko akareruka, mari yemubatanidzwa inzira inobvumidza iwe kukumbira rubatsiro rwevamwe vanhu, makambani, masangano kana kunyange masangano, ndiko kuti, chero munhu angave achifarira kupa mupiro, chikwereti kana kiredhiti kuitira kuti Iwe ugone kuita pfungwa yauinayo muruoko asi iyo isina kukwanisa kubereka nekuda kwekushaikwa kwemari uye zviwanikwa zviwanikwa.

Nhoroondo yeCrowfunding

Chaizvoizvo crowfunding inzira inotangira kumashure makore mashoma, kunyangwe pamberi pekupinda kwezana ramakore. Nekudaro, nekuti internet kuwana yaenda pasirese mumakore achangopfuura, Ndipo patakakwanisa kudzidza nezve huwandu hukuru hwezviwanikwa uye zviridzwa izvo zvatinogona kuwana tichishandisa zvakapfava, mamiriro ayo echokwadi akakurudzirawo kushandiswa kweyekubatana mari, chikuva chinoteedzera kwayakatanga kubvira 1997 , apo iyo Boka reBritain rematombo rinozivikanwa saMarillon vakashandisa nzira iyi kuitira mari yavo yekushanya kuUS.

Kubva ipapo, ne kukurumidza kukura kweinternet, crowfunding yave zvakare iri kuwedzera, sevanhu vazhinji vanodzidza nezvayo Mari nzira yemapurojekiti ako uye mazano. Muchokwadi, maererano neongororo yakaitwa mukubatana neComplutense University yeMadrid kune mushumo wepagore we2016, muSpain chete, crowfunding yakakwanisa kukwidza huwandu hweanopfuura mamirioni e113 euros kuburikidza nemapuratifomu ayo akasiyana, iyo inomiririra kuwedzera kwe116% zvichienzaniswa nezvakaunganidzwa mugore ra2015.

Ko Crowfunding inoshanda sei?

chii chinonzi crowfunding

Sezvo iri yekuwandisa mari, nenzira yakapusa, crowfunding inoshanda zvakanyanya kubva kune vaviri vakakosha vatambi: muzvinabhizimusi uyo anoda zviwanikwa, uye muzvinabhizimusi mudiki uyo anoda kuvapa iwo wekupedzisira chinangwa chekugamuchira imwe mubairo mune isiri kure kure ramangwana.

Ndokunge, tiri kutaura nezve chikuva umo vaviri vatori vechikamu vanogona kubatsirana. Ehezve, iyo purofiti inogona kugamuchirwa semusimari mudiki mumabhizinesi aya ichagara ichitsamira pahuwandu hwemupiro wakapihwa, kubvira pakuita dhipoziti yezvemari, pane dzakawanda nguva sampuro yechigadzirwa chakabhadharwa mari kana zvinyorwa, senge zvimwe t-shirt yekusimudzira.

Matanho ekutevera ekugamuchira mari yerudzi urwu anotevera:

1.- Chinyorwa chinoitwa pachikuva: Apa ndipo pane musimboti weizvo zvauri kuda kukudziridza zviripo, nekuti muchinyorwa iwe ucharatidza kuti chirongwa chako chii, mari yaunoda kutora kuti uzviite, chirongwa chaunofanira kuchikudziridza uye pakupedzisira, purofiti kana mibairo yaunoronga kupa kuvanhu vanopa mari kuchinangwa chako; hongu, bhenefiti yavanowana inofanirwa kunge ichienderana nemari yavakapa.

2.- Kusiyanisa kweprojekiti uye nzira yekuunganidza: Ndipo panguva ino patichafanirwa kusimudzira pfungwa yedu kuvanhu vazhinji sezvinobvira, nekudaro tichishandisa nzira dzese dzatinogona kuitira kuti chirongwa chedu chisvike munzeve dzevose vanofarira, saka zvakakosha kuti tiite kushandiswa kwemaapplication uye mapeji eruzhinji, senge Facebook kana Twitter kurwira chirongwa chedu. Izvi zvakakosha nekuti iri muchikamu cheichi chiitiko tichava nenguva yakati rebei yekusimudza mari inodiwa.

3.- Mari inowanikwa

Kana nguva yakatarwa yekusimudza mari yakakumbirwa yapera, zvinoenderana nerudzi rwemari iyo yakanyoreswa, unenge uchinge uchinge uchinge uchinge uchinge uchinge uchinge wakumbirwa kana chikamu chakakwidziridzwa kuitira kuti titange chirongwa ichi. Izvi zvinoenderana nekuti "All or nothing" modality yakumbirwa, mairi zvakafanira kukwidza 100% yeguta guru, zvikasadaro, izvo zvakaunganidzwa zvinongodzokera kumaakaundi evarimi. Kune rimwe divi, kana iyo "Zvese zvinoverengeka" modality yakanyoreswa, saka tinogona kushandisa izvo zvakaunganidzwa kusvika parinopera zuva.

Ndeapi mapurojekiti anokodzera kuwana mari yekubhadhara mari?

Mhando dzecrowfunding

Kugadzikana kweizvi chimiro chemari yakawanda, inobvumira kuti chero zano ripi neripi raunofunga iwe, unogona kuva mukwikwidzi akakomba kuti agamuchire mari iyo inobvumidza kugadzirwa kwayo kuti kuve kwechokwadi.

Nenzira iyi, tinokwanisa kupinda chero bhizinesi, chigadzirwa kana sevhisi inouya mupfungwa, kwatinoona kugona kusati kwashandiswa kana kunogona kubatsira vanhu. Panyaya iyi, tinogona kuona parizvino mhando dzese dzezvigadzirwa izvo zvinotsanangurwa mune crowfunding, izvo zvinogona kuve zvakasiyana zvakanyanya sezvo vachibva munzvimbo dzakasiyana, senge mablog, mapepanhau, mimhanzi, cinema, zvigadzirwa, kunyorera nhare, mitambo yemavhidhiyo, nezvimwe.

Zvisinei, tinogona kutaura izvozvo Crowfunding ndiyo ipuratifomu yakakodzera kune vezvemabhizimusi emangwana easingazivikanwe mavambo, kubva uko pamwe vangango gadzira ramangwana vanogona kubuda.

Ndeapi marudzi e crowfunding ari kushanda nhasi?

Zvichienderana nezvatinazvo mupfungwa, tinogona kusarudza mhando dzakasiyana dzemari, pakati pazvo tine zvinotevera:

  • Bhizinesi Crowfunding: Inosanganisira kutsvaga mari yekusimbisa, ingave bhizinesi kana kambani. Iyi sarudzo huru yekudzivirira zvikwereti zvinodhura zvinowanzo kumbirwa kubva kumabhangi.
  • Solidarity Crowfunding: Iyi sarudzo inoshandiswa kusimudzira mari yezvikonzero zvekubatsira kana masangano anopa masevhisi ehunhu, senge maNGO, zvipatara kana akasiyana siyana anobatsira.
  • Mumhanzi crowfunding: Iyi sarudzo yakanakira mari yekumapoka ari kubuda kana maartist, ayo anoda rutsigiro rwekugadzirwa kweCD kana vhidhiyo clip iyo inogona kuvatungamira kune stardom.
  • Yemunhu Crowfunding: Rudzi rwemari urwu runoitika kana boka revanhu rikabatana kuti vatsigirane mukuita zviitiko zvekuvaraidza zvakaita sekufamba nemapati, nekuti munhu wese anoshandira sezvo mumwe nemumwe aine hurongwa hwezuva chairo. Izvo zvakanaka kune vanhu vari kuenda uye vane nguva yakaoma yekuchengetedza hobi.

Ndezvipi zvakanakira nekukanganisa kwakatenderedza vanhu mari?

Rudzi urwu rwemari rine zvakawanda zvakanaka kuburikidza nazvo iwe zvaunogona kuwana mikana yakanaka kwazvo. Pakati pezvakakurumbira zvinogona kutaurwa, ndeye kuwanda kukuru kwemari kunogona kusimudzwa munguva pfupi kuvonga kukurudzirwa kwakaringana kana kuratidzwa kweprojekti panotsigirwa rutsigiro.

Crowfunding

Izvi zvinogoneka nekuti hazvitsamire pamunhu mumwechete anotenda mune yako pfungwa, asi kuburikidza nemapuratifomu akasiyana aripo ekubhadhara mari, munhu anokwanisa kusvika kune chero munhu anoda kuisa bhizinesi diki.

Vashandisi vanhasi vanopinda paInternet huwandu hukuru hwevanhu vanoongorora marudzi ese emapeji vachitsvaga zvigadzirwa zvitsva nemasevhisi.

Icho chiri chokwadi chemagariro icho vanhu vazhinji Inowana mukana wakanaka wekuramba uchikura uye ndozvinoita kuti ive imwe yedzimwe nzira huru dzatinogona kutanga nadzo mazano edu nemapurojekiti kana tisina rutsigiro rwemakambani kana vezvenhau kuti tizvikwidziridze.

Imwe yemakuru zvakanakira mumhando iyi yemapuratifomu ndeyekuti nekuda kwezvipo zvakawanda kana zviwanikwa zvinogamuchirwa, huwandu hwemari huri panjodzi muchirongwa hwakasiyana-siyana uye semhedzisiro, kurasikirwa kwacho hakumbouraye kana kune muzvinabhizimusi kana kune vashoma varidzi.

Mukati zvakashata zvinhu, zvakakosha kutaura kuti kana uchiisa mari mukuwandisa mari, zvakaoma kuyedza chengetedza kupera kweprojekti, Zvakanaka, pane dzimwe nguva apo pfungwa dzinoburitswa dzinopedzisira dzisingapedzisi kana kuzadzikiswa, saka mune idzi zviitiko mari yose yakaunganidzwa yakarasika, asi sezvataurwa pamusoro apa, kana iwe uri wezvemari izvi hazvifanirwe kunge zvichimiririra mhedzisiro. inokanganisa hupfumi hwako, nekuti iyo mari yaungarasikirwe ingave iri diki kwazvo saka haifanire kukanganisa yako mari.

Nechikonzero ichi zvinokurudzirwa kuti kana uchiisa mari muplowfunding chikuva usambo pinda yakasimba kwazvo huwandu Nekuti chaizvo izvi mhando yechiridzwa chakagadzirwa kuitira kuti vanhu vakwanise kuwana zvipo zvakawanda pamwechete, uye nekudaro midziyo yemunhu mumwe chete yaisazoonekwa iri panjodzi.

Mapuratifomu makuru echaunga mari

Pano tinogovana mamwe emapuratifomu akanakisa ekutsiva mari kuitira kuti iwe ugone kuwana mari yezvirongwa zvako.

Kickstarter

Iyo ndeimwe yemapuratifomu akanakisa ekutsvagisa mari munyika, piyona muUnited States. Yakave yakasiyaniswa nemapurojekiti senge mafirimu, mimhanzi, mitambo, dhizaini, tekinoroji, pakati pevamwe.

Ndishongedze

Iyo chete ndiyo yedunhu crowdfunding chikuva mune yese yeLatin America, iyo zvakare ine huvepo munyika nomwe. Iyo inopa yakananga rutsigiro kune vanamuzvinabhizimusi vane fundraising mishandirapamwe ine avhareji yenguva yemazuva makumi mana.

Donhwe

Iyi ndiyo imwe yemapuratifomu akanakisa ekubatanidza mari. Inowanikwa kune chero kambani kana munhu ari kutsvaga mari yemagariro, sainzi, tsika, tekinoroji, dzidzo kana ecological zvirongwa.

Indiegogo

Iyo chikuva chevanhu vazhinji chakatangwa muna2008, inova zvakare imwe yemasaiti ekutanga kupa mari yekuwandisa mari. Inobvumira vanhu kunyorera mari yezano, rudo, kana kutanga-bhizinesi. Chipa 5% Commission pamipiro.

Ulule

Mune ino kesi, yakakosha kwazvo yekudyidzana chikuva muEurope, iyo zvakare ine inotsigira muSpain. Yese mishandirapamwe yakapihwa inogona kushandurirwa mumitauro inosvika misere uye kusvika parizvino, anopfuura makumi maviri ezviuru mapurojekiti abhadharwa nemari ine mutengo unopfuura mamirioni makumi masere emamiriyoni.

Verkami

Iyi ipuratifomu yekuzadza vanhu, inoonekwa seimwe yeakanyanya kukosha muSpain. Iyi chikuva chakanyanya kutarisana nevagadziri, maartist, vagadziri uye mapoka. Vateereri vanofanirwa kusangana nechinangwa chekubhadhara mari kuti vagamuchire mibairo.

Tikandei

Iyo chikuva chekuzadza mari umo marudzi ese emapurojekiti anotambirwa, zvisinei kana chiri chigadzirwa kana sevhisi, zvisinei iyo purojekiti inofanira kuve nezvinangwa chaizvo uye nekupa chimwe chinhu chakakosha.

Mhedziso

Kana isu tichifunga mupfungwa kana chirongwa icho chatinoona kugona kukuru, hazvichadiwe kuenda kumabhangi uye zvikwereti zvakazvimirira zvega kuti tiwane mari yatinoda.

Crowfunding yauya seyakakodzera sarudzo nekuti kana chirongwa chedu chaicho chine mukana ndezvechokwadi kuti isu tichakwanisa kugonesa chero munhu kuti atsigire basa redu, uye kana kune rimwe divi vakasagamuchira mvumo inodiwa, pamwe vari kutiponesa kubva kunjodzi yemari zvechokwadi.

Chero angave mamiriro ezvinhu, kuwanda kwevanhu varipo kuti vagare uye kunogara kuri chishandiso chakakura chekufunga kutora mari pane edu mazano.


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  1. Inotarisira iyo data: Miguel Ángel Gatón
  2. Chinangwa cheiyo data: Kudzora SPAM, manejimendi manejimendi.
  3. Legitimation: Kubvuma kwako
  4. Kutaurirana kwedata
  5. Dhata yekuchengetedza: Dhatabhesi inobatwa neOccentus Networks (EU)
  6. Kodzero: Panguva ipi neipi iwe unogona kudzora, kupora uye kudzima ruzivo rwako