Sekureva kwemushumo wePwC nezve zvinotarisirwa uye tsika dzekushandisa dzepamhepo shopper, ingangoita 50% yeiyo shopping online Zvakaonekwa Kuburikidza nesocial network Pamusoro pe, 2013% yeavo vakaongororwa vanoti vakatenga kuburikidza mahwendefa muna 2013 uye 41% kuburikidza smartphones
Mhedzisiro yakawanikwa kubva kuongororo yakaitwa nePwC inoratidza kuti, pachena, Internet uye matekinoroji matsva awanda simba revatengi. Izvi zvinofanirwa kuita kuti mabhurandi afunge kuti vanofanirwa kufunga nezve zvitsva zvinotarisirwa uye maitiro eiyo digital mutengi ichava nezvinokosha kumakambani ari muchikamu ichi mumakore anotevera.
Mushumo Towards a "Yese Retail" modhi, Yakagadzirirwa nePwC, inoongorora zvinotarisirwa uye mashandisiro maitiro eiyo online shopper uye zvinorehwa nemakambani mukuparadzira uye chikamu chevatengi mumakore anotevera.Kugadzirira mushumo, hurukuro zviuru gumi nezvishanu zvakaitwa nevatengi vemajitari kubva pasirese..
Zvinoenderana neshumo iyi, ingangoita 50% yeiyo vatengi vepamhepo yakatengwa kuburikidza pasocial network mukati megore rapfuura 2013. Mhedziso yakakosha inotorwa kubva mumhedziso yakatorwa kubva ku data rakawanikwa, uye kuti lDistribution makambani anofanirwa kuenda kune iyo modhi inonzi Yese Retail kuti iwe unovimbisa yako profitability pamatanho mana: chimiro chesangano, ruzivo rwevatengi, cheni yekutengesa uye tekinoroji.
Mutengi mutsva wepamhepo
Imwe mhedzisiro yakakosha yakatorwa kubva ku data rakawanikwa nderekuti mutengi mutsva anotarisa iyo chivimbo sechinhu chakasiyana, chakakosha kunyangwe kupfuura mutengo uye kuwanikwa kwechigadzirwa. Izvi zvinoshandura kuita inowedzera "kusarudza" maitiro kune mabrandi uye tsvaga mutsva kukosha unoburitsa nharo: kubva pane yakanaka mamiriro muchitoro, nzvimbo uye tsvimbo (81% yeavo vakaongororwa), kune yakasarudzika uye inokwezva nzira yekutengesa (64%) kana chiitiko chechiratidzo mumasocial network (50%).
Chimwe chakakosha chinodiwa kune vatengi vepamhepo kuwana munhu zvichienderana chipo asi kwete zvinokanganisa, izvo zvinosanganisa zvakagadzirirwa-zvinoitika zvinoenderana nezvaunoda. Vatengi vanokoshesa kuti mhando dzavanofarira dzizive zvavanofarira uye vanopa mubairo kuvimbika kwavo. Nekudaro, semuenzaniso, 71% yeavo vakaongororwa vakatenga muzvitoro zvavo zvavanofarira muna 2013 kuti vawane mapoinzi ekuvimbika uye / kana zvipo uye 21% vakapinda mumapepa ehukama echiratidzo nekuda kwezvikonzero zvekusimudzira.
Kune rumwe rutivi, ruzivo rwekutenga zvakasiyana-siyana, kunyanya kuburikidza smaMartphone, anowedzera kuwedzera huremu mumakore anotevera. 41% uye 43%, zvichiteerana, yeavo vakaferefetwa vanoti vakatenga mu2013 kuburikidza neefoni nemapiritsi. Aya manhamba anoda agile, optimized tekinoroji iyo inopa yakafanana midhi-nhumbi-kifaa yekutenga ruzivo (PC, piritsi kana nhare mbozha).
Chimwe chimiro chakakosha chevatengi vepamhepo ndechekuti ndizvo zvakabatana zvachose uye zvinoda kuwanikwa kwe24 / 7 uye hunyanzvi hunopfuura a online chitoro chinoshanda nguva dzese. Ndokunge, achatarisira kuti mucherechedzo ude kudyidzana naye pamatanho ese (pasocial media,email, foni ...) uye nguva dzose.
Makambani anofanirwa kuita sei
Tatarisana nemamiriro ezvinhu aya, chirevo chinoongorora zvinoitwa nemakambani ari muchikamu ichi pindura kune zvitsva zvinoda yevatengi vako. Zvinoenderana neongororo, kufambira mberi kunofanirwa kuitwa kune iyo modhi inonzi Retail Yese, dzinovatendera chengetedza kubatsirwa kwako pamatanho ese ekambani.
Mupfungwa iyi, makambani nemakambani anofanirwa kutora mamwe matanho, pakati pazvo zvinotevera kukurudzirwa:
# 1 - Chinja chimiro chesangano, uchitarisa kune mutengi
Kugona kuchinjika kune izvo zvinodikanwa nemutengi mutsva wepamhepo, chimiro chinofanira kumira kutarisisa zvakanyanya pane chiteshi uye kutamira kutarisa kune mutengi iye.
Sekureva kweshanduro ichangoburwa yePwC Global CEO Survey, 53% yevakuru vakuru vari munzvimbo yekuparadzira vanoronga kuita shanduko yesangano mumwedzi iri kuuya kuti vatarise mutengi. Izvi zvinoda kuita shanduko mukati mevakuru manejimendi uye nekuisa mabasa akadai saMutengi Mutengi ane ruzivo mukutarisira kwevatengi, vanokwanisa kuisa pakati "kudiwa ketani", kuburikidza nemazano ekushambadzira, vezvenhau venhau kana vatengi.
# 2 - Shandisa ruzivo rwese ruripo rwevatengi kumisikidza zviitiko zvakasarudzika
Iko kushandiswa kweBig Data kunoita kuti zvikwanise kuunganidza ruzivo nezvevatengi uye nekuishandisa kurongedza izvo zvakasarudzika zviitiko.
Kunyangwe kuvanzika kuchiramba chiri chekutanga kunetsekana online, vatengi vanokoshesa kuti vatengesi vavanoda vanoziva zvavanofarira uye vanopa mubairo kuvimbika kwavo. Iyo kiyi ichave iri kutsvaga iyo bharanzi pakati pekushandisa Big Data kuendesa zvakagadzirirwa zviitiko nekuremekedza vatengi data zvakavanzika.
# 3 - Gadziridza cheni yekupa
Kugadziriswa kwecheni yekupa kunofanirwa kuitwa kwete zvakanyanya kubva padanho remutengo, asi kubva pakujeka, kupa munguva chaiyo izvo vatengi zvavanoda, kupi uye nguva yavanoda.
# 4 - Shandira tinoshanda uye hunyanzvi hwehunyanzvi hwekudyidzana nevatengi
Izvo zvakakosha kushandisa hunyanzvi hwehunyanzvi uye zvakakwana inoshanda kuitira kuti ibvumidze kuunganidza rumwe ruzivo kubva kune vatengi, kuyanana navo kunze kwe "madziro" echitoro uye kuvapa inoenderana nevatengi ruzivo munzira dzese. Izvi zvinoda kunzwisisa tekinoroji kwete semubhadharo, asi sechinhu chakakosha chemukati mecheni yekukosha.