IAB UKla musangano unomiririra kushambadzira, kushambadzira uye dhijitari yekutaurirana chikamu muSpain, ndangoburitsa mushumo Top Trends 2014, gwaro rakagadzirwa nemakomisheni gumi nematanhatu anounza pamwechete makiyi ebhizinesi mu2014 kubva kunzvimbo dzese dzeindasitiri. Chirevo ichi chinopa pfupiso yeiyo digital market nenzira inokurumidza uye inoshanda. Iyo eCommerce, vezvenhau, mobile marketing and the big data tora kukosha kukuru mukati me maitiro emadhijitari yegore rino.
Chirevo ichi chinoongorora iyo mamiriro edhijitari e2014 mukushambadzira, kutenga midhiya, zvemukati, zvekugadzira, Dhijitari Signage, eCommerce, kukumbira uye kugadzirisa, kuyera kwevateereri, midhiya, vezvenhau, nhare, kuita, redhiyo yepamhepo, RTB, TV yakabatana uye vhidhiyo yepamhepo.
ari makiyi ebhizinesi redhijitari e2014, sezvakakurudzirwa neIAB Spain mu Top Trends 2014, Ndizvo zvinotevera:
# 1 - Kushambadzira
- Iko kushandiswa kweiyo html5 pamwe JavaScript yemafomati ekushambadzira.
- El vhidhiyo Iyo inowana hunhu uye inopfuura zvinopfuura izvo zvekare zvemukati.
- Kukosha kunowedzera mavhidhiyo kutenga la kushamwaridzana yezviri mukati uye yekudyidzana yekumaka.
# 2 - Kutenga kweMidhiya
- Iko kiyi iri mu RTBndiko kuti, kutenga kwenzvimbo dzekuratidzira munguva chaiyo.
- El kudzokorora, kushambadza pamasaiti electronic commerce, materevhizheni akabatana, muchinjika-midhiya retargeting uye mushandirapamwe wakabatanidzwa ichave zvakare kubhejera kwegore rino.
# 3 - Zvemukati
- Wedzera nzira dze chizvarwa chekutengesa, uko mutemo waro uchatsvakwa.
- Semhedzisiro ivo vanoonekwa nyanzvi dzakasarudzika, kugadzirisa mukuyera uye zvemukati zvakasarudzika pachigadzirwa.
# 4 - Kugadzira
- El Storytelling inoiswa pamusoro peiyo «yakashambadzirwa zvemukati». Mutengi anoda zvigadzirwa kuti agone hunyanzvi hwekutaura nyaya.
- Ivo vanozosimbisa iyo kukwirisa, zvigadzirwa zvemultiscreen, kuwanda kwevanhu, kuzvigadzira uye kushambadzira kwenzvimbo.
# 5 - Dhijitari Signage
- Muna 2014, kufambira mberi kwakaitwa mukubatanidza Dhijitari Signage mumabhajeti de kutaurirana kwedhijitari. Izvi zvinovandudza mufananidzo branding uye yekudyidzana sarudzo, pamwe nekutaurirana neiyo Username.
- Iko kune hukuru hukuru pamwe nemamwe ese ekushambadzira indasitiri digital.
- Zvimwe zvichaiswa mari mukati creativity uye nenzira itsva
- Ini ikusangana pamwe nharembozha uye yekudyidzana log-in uye yakawedzera yekune dzimwe nyika eCommerce yla hyperlocal kushambadza kune mabhizinesi madiki.
# 6 - eCommerce
- Iyo fashoni chikamu pamwe nezvideredzwa pamatikiti uye matikiti anozove injini dze eCommerce.
- Kuchave nekuwedzera kweCommerce mukati me pasocial network.
- Pachave nekuputika kubva mukushandiswa kwe mobile coupons uye kuvimbika, nezvakawanda zvinopa zvipo.
- Kuchava nezvakawanda digitaalinen utsanzi muzvinhu zvitoro uye kusangana kwezvishandiso zvakasiyana kuchaitika panguva yekutenga.
# 7 - Kubatira uye Mutemo
- La wega icharamba iri pamberi kune vatengi, paramende es uye chero bhizinesi rinoshandisa nekugadzirisa dhata remunhu.
- Iyo indasitiri yekushambadzira ichagadza zviyero zvehunhu kuburikidza ne Kuzvidzora-Code kupindura kune inoenderera shanduko ye media, tekinoroji, zvinhu uye masevhisi nemidziyo,
# 8 - Kuyera kweVateereri
- Ichabheja pane iyo kuyera-chikuva kuyera, iko kuoneka kwemakambani ekushambadzira epamhepo uye iyo big data.
- Kutanga kwekuyera paTV yakabatana kunomira.
# 9 - Midhiya
- Maitiro acho akajeka: maitiro, paywall, crossmedia, RTB uye hybrid terevhizheni (HBBTV).
- Ichabheja pane iyo syndicationndiko kuti, nekuparadzira zvirimo papuratifomu yechitatu-bato ine vateereri vakawanda, seYouTube kana Twitter.
- Kubviswa chaiko kwekushambadzira kweiyo yemagariro tv.
# 10 - Yemagariro Midhiya
- 2014 richava gore rekukura kwechikamu uye gore rekutsvaga a chiyero chebrigig and of mutambo.
- Kuchave nekuwedzera kwekushandisa, kudyara uye eCommerce kuburikidza nesocial network.
- Kuchave ne hypersegmentation pasocial media, nekuda kwedata hombe.
# 11 - Nharembozha
- Wedzera mari mukati mobile advertising and in apps.
- Pachave nekuputika kubva mukushandiswa kwe mobile coupons uye kuvimbika, mapeji anoteerera (HTML5 uye Parallax)
- Kuchawedzera off-on kusangana (QR makodhi, NFC kana yakawedzera chokwadi).
- Iyo nhare inotora se "yechipiri skrini" uye iyo Internet yezvinhu.
# 12 - Kuita
- Iyo kumuka kweRTB modhi uye kukura kwe online sale Kutenda nekodhi dzekodhi uye kukwidziridzwa.
- Pachave nekugamuchirwa kukuru kweiyo "post view" modhi uye kugamuchirwa kukuru kwemhando yekutenga kubva Simba CPM.
# 13 - Online Radio
- Manyorerwo e yekudyidzana odhiyo semhando itsva.
- Iwe unenge uine hukuru hwekupinda nekutenda kune iyo 4G tekinoroji.
- Paizove nekuwedzera mukudyara.
# 14 - RTB (Yechokwadi Nguva Kubhidha)
- Kukura kukuru muRTB kuchawanikwa kuburikidza vhidhiyo uye nhare dzekufambisa, kutenga kukuru kweyekutanga mari, mari hombe mumafomati media yakapfuma uye hukuru hukuru hwekutenga kuburikidza Simba CPM.
- Ruzivo urwu ruchawanikwa kuburikidza hombe data uye data vanopa.
# 15 - Yakabatana TV
- Mitemo yemusika inotarisirwa kuumbwa
- Kuchave nekuwedzera mukuwanikwa kwezviri mukati, maapplication uye masevhisi.
- Nhepfenyuro (TV chiteshi) ichawedzera, uye kufambira mberi kunofanirwa kuitwa muchiyero chevateereri kubatanidza nzira dzepamhepo uye pamhepo.
- A kuderera mukushandisa kwechinyakare kweterevhizheni.
# 16 - Pamhepo Vhidhiyo
- Vanotarisirwa kuoneka mapuratifomu matsva mutsa Google tv, Yomvi kana Wuaki.
- Vhidhiyo yacho inokura pamasocial network, kunyanya iyo yekudyidzana vhidhiyo.
- Vachatarisa zvakanyanya fpre-roll mafomati, sezvo ivo vachigamuchirwa kupfuura post-roll uye yepakati-roll.
- Kuchawedzera bhadhara vhidhiyo, uye semhedzisiro, pachave ne kuderera mukushandiswa kweterevhizheni yechinyakare.
Mamwe mashoko - Wepamusoro ecommerce maitiro e2014, sekureva kweForrester, Mashandisiro ekushandisa kushambadzira nhare kuwedzera eCommerce kutengesa, Maitiro ekuwana mukana wekukwikwidza mune diki eCommerce neBig Data
Download - Top Trends 2014