Iko kushanduka kwe Facebook kubvira Mark Zuckerberg zvisikwa zvave zvichishamisa. Iyo inonyanya kukosha pasocial network yenguva ino yabva pakuva yunivhesiti pasocial network kuenda kungova kwete chete nzira yekubata shamwari, mhuri, vanozivana nekuita mitsva yekuonana, asi Facebook iri, pachayo, ipuratifomu ine simba ye eCommerce.
Kuenderana negore regumi rekusikwa kweFacebook, Julien Meraud, Kushambadzira Director wee-commerce chikuva Rakuten.com, zvinoratidzwa 3 matipi evatengesi inogona kutora mukana uzere weiyo Facebook social network uye inotsanangura uko eCommerce kwaigona kuenda mune ramangwana:
Maitiro Ekuti Vatengesi Vanogona Sei Kuisa Iyo Inogona ye Facebook
# 1 - Ratidza kukosha kwekuita
Julien Meraud anopa kukosha kwakakosha ku likes yevatengi, uye inopa zano kuti, «Nhanho inotevera kumuita kuti atore chikamu mune zvako zvemukati uye nekumuratidza kukosha kwekuve mu" kirabhu "yako. Kana vateveri vachibatana newe nguva nenguva izvi zvinochengetedza rako rechiratidzo richizivikanwa mune yavo nhau yekudya uye ichitambanudzira kusvika kwayo kushamwari dziri mukati medandemutande ravo.
Mupfungwa iyi, director wekushambadzira weRakuten.es anoratidza kuti zvinokurudzirwa ngazvishandiswe kukurudzira vatengi kuti vapindirane. Izvi zvinokurudzira, izvo zvinogona kuve zvemahara kuendesa, mitengo kana makwikwi "Ivo vanopa runhare rwakajeka rwekuita, sezvo nhengo dzenzanga yenyu dzichave dzakavhurika kuzotenga pane yako saiti."
#2 - Bata nharaunda yako seshamwari dzako
Meraud anopa zano rekuti usashandise mutoo wekutengesa, uye unokurudzira kubata nharaunda sekunge vaive shamwari. Mupfungwa iyi, rairo yake yakajeka.
- Kupfuura chiteshi chekutengesa, funga nezveFacebook senzvimbo yekuratidza hunhu hwako.
- Goverana akakodzera mbiru uye zvinonakidza zvemukati kuchengetedza mafeni uye kuvaka kuvimbika.
- Hang zvionekwe uye zvinonakidza zvinotumirwa, zvinosekesa mafoto uye mavhidhiyo ane mukana uri nani kwazvo wekugoverwa kune yakakura netiweki pane zvemukati zvinongotengeswa chete.
- Ita shuwa kuti zvese zvako zvemukati zvakakosha kugovana, uye kana zvisiri, usazvitumira.
#3 -Wedzera basa rakanaka revatengi kupfuura chitoro chako
Meraud anonzwisisa izvo "Simba nekusvika kwenharaunda yeFacebook zvinoreva kuti mupiro webasa revatengi vako unofanirwa kunge uchienderana." Nekuti izvo "Zvakakosha kuongorora zvichemo kubva kunharaunda yako nguva dzese nekugadzirisa chero vatengi vasina kugutsikana nekukurumidza uye zvakanaka". Kune izvi, inokurudzira kupindura kune vatengi nemeseji yega yega pazvinogoneka, kuchengetedza zviitiko kunze kwenzvimbo yeruzhinji.
Kufanotaura kweanotevera makore gumi
Julien Meraud anofanotaura kuti "mabhenefiti anonyanya kubatsira kubva paFacebook mumakore gumi anotevera achave nemaonero akazara enharaunda yavo."
Mupfungwa iyi, Rakuten.es yakasimbisa kuti kushanya kwevatengi kweFacebook kwakakosha makumi mana muzana muzana kupfuura avhareji yekushanyira webhusaiti.
Vatengi vane makumi mana kubva muzana zvakakosha kana vachinge vai "farira", asi nekuwana ruzivo rwakawanda vatengesi vachakwanisa kunzwisisa kuti sei uye nei mutengi akatanga kuita navo paFacebook, uye nekudaro izvo zvinovaita kuti varambe vachiita.
Nevanopfuura 1,2 bhiriyoni vanoshandisa pamwedzi Facebook parizvino, iyo social network yakaratidza kuti ine mukana wekubatanidza vatengesi vakuru nevadiki nevatengi pasirese uye nekuvaka vakatendeka nharaunda dzevatengi.
Kunyangwe ivo vakaita kutenga, verenga nezve yako mhando painternet, kana vangori vateveri vezvigadzirwa zvako, kuziva chakavakwezva kunharaunda yako kuchakupa simba rekuvapa zvigadzirwa zvakanaka munzira kwayo pamusika. Mukana wakakodzera.
Mupfungwa iyi, Meraud anosimbisa izvozvo "Hausi mutambo wenhamba, asi wekutamba".
Fungidzira uchikwanisa kubatanidza nharaunda yako yeFacebook kuburikidza neiyo chaiyo mibayiro yeFacebook yakawanikwa nekuda kwekudyidzana kwavanoita nemhando yako. Kupa zvakatapurwa uye zvakasarudzika zvinopihwa mukutsinhanha nekutora chikamu pane yako Facebook peji zvinogona kugadzira mubhadharo wekuvimbika zvirongwa kune vatengesi. Haisi chete yekushambadzira chishandiso.
Mamwe mashoko - Mark Zuckerberg naJan Koum vachange vari kuMobile World Congress 2014