Mukati mekukurukurirana uko eCommerce inogona kuita, isu tine akati wandei sarudzo. Pakutanga, chainyanya kuzivikanwa kwaiva kutumira. Kwakabva kwauya tsamba. Uye zvino nguva yasvika email marketing campaign iyo yekuchengeta nayo macontacts anosvika.
Asi, Ndeupi musiyano uripo pakati pemazwi aya? Vanogona kugara pamwe chete panguva imwe chete here? Zvinoenderana here nekushandiswa kweCommerce? Tinokuudzai.
Kushambadzira email, kutumira, tsamba yenhau: nzira nhatu dzakasiyana dzekutaurirana
Aya mazwi matatu atichangobva kukupa nzira nhatu dzekutaurirana nevashandisi vepeji rako kana avo vanoishanyira uye vanokurudzirwa kunyoresa. Zvisinei, mumwe nomumwe wavo anogona kunzwisiswa nenzira yakasiyana. Ndipo pane musiyano wako.
Kutumira tsamba
Tinotanga nekutumira. Zviri pamusoro a kutumira mameseji. Kuti zvijeke, kutora rondedzero yetsamba (iyo inogona kunge yakanyoresa kana kuzviita "inotonhora kufona").
Chinangwa cheichi ndeche zivisa chitoro, chigadzirwa, sevhisi... Kazhinji, ndiyo email yekutanga inotumirwa kune wese anogona munhu kana kambani kuti vazive chitoro.
Semuenzaniso, fungidzira kuti wagadzira chitoro chemidziyo. Chinhu chakajairika ndechekuti unotora makambani ese angave anofarira kutenga kubva kwauri uye kuvatumira email yekuvazivisa nezvekuvhurwa kwechitoro.
Tinogona kutaura kuti chishandiso chekushambadzira; the yakajairika bhokisi retsamba uko makambani akadhinda kushambadza uye kugovera kune ese mabhokisi etsamba. Chete, mune iyi kesi, online.
La Newsletter
Tsamba yenhau kana, muchiSpanish, ruzivo rwemashoko, iemail iyo Inotumirwa kana chitoro chine dzimwe nhau dzinonakidza kuti dzizivikanwe kune vashandisi.
Rondedzero yemaemail anoumba tsamba yenhau kazhinji vanhu vakanyoresa kana vakatenga (uye vakamboziviswa nezvekutumira maemail aya). Nenzira iyi, izvo zvinotarisirwa hazvisi kungoita kuti zvigadzirwa izvi zvizivikanwe, asiwo kuedza kuita kuti vatenge zvakare.
Kuita unoda purogiramu yekugadzira nekutumira tsamba dzenhau sezvo, nokuitumira kubva pachedu email, kana paine vakawanda vokukurukura, inogona kunzi se spam kana kusasvika zvachose. Nezvirongwa zvinokwanisika kutarisa kana maemail ese akatumirwa, kana asvika kwaakaenda, kana akavhurwa, akadzvanya pane zvinongedzo, nezvimwe.
email marketing
Uye isu tinouya kune email kushambadzira, chishandiso chave chichikura kwemakore mashoma uye zvinofanotaurwa kuti chave pano kugara. Izano rekutengesa umo, Kuburikidza nemamwe mameseji enguva nenguva, hukama nevashandisi hunotangwa.
Mukuwedzera, haisi kutengeswa zvakananga, asi ndeyekubatana nemunhu iyeye achishandisa marwadzo ekukunda mabhureki aainawo uye kutenga (chingave chiri chigadzirwa kana sevhisi). Nekudaro, kunyangwe iwe uine icho chinangwa, chinova chechipiri nekuti chinonyanya kukosha kuratidza padyo uye kubatana kumunhu iyeye.
Kuti uite izvi, shandisa email kushambadzira zvirongwa seMailrelay kana imwe yakabhadharwa (kana yemahara) iyo inogadzirisa basa iri ichikutendera iwe kunyora uye kuronga akati wandei maemail kuti atumirwe pane imwe nguva uye zuva, pamwe neboka revakanyoresa.
Misiyano mikuru pakati pekutumira, tsamba yetsamba uye email kushambadzira
Zvino zvaunoziva chaizvo zvatiri kureva nemashoko aya, unogona kunge wakatoona mutsauko. Zvisinei, tinoita kuti zvive nyore kwauri. Uye ndizvozvo misiyano iri mukupa, kuwanda uye chinangwa.
Iko kutumira
Nezvekutumira, tinoreva kuti zvinotumirwa sei. Somuenzaniso, munyaya ye kutumira, kutumira mameseji kunoitwa pasina kutsanangura chero boka. Zvakapesana chaizvo nezvinoitika nepepanhau, uko rinotumirwa kunyanya kune vanhu vakatenga; kana kutumira email kushambadzira, avo vari vanyoreri (kukwanisa kuve vatengi kana kwete).
Frequency
Nezve kuwanda kwekutumira, kutumira kunowanzoitwa kamwe chete nguva x nguva. Dzimwe nguva kamwe chete muhupenyu hweCommerce. kupesana kwakakwana kwe tsamba yenhau, inogona kuva kamwe pavhiki; kana email kushambadzira, iyo inogona kubva zuva nezuva kusvika chete kubva Muvhuro kusvika Chishanu, kana kanenge 2-3 nguva pasvondo.
Chinangwa
Muchikamu chino, imwe neimwe yeemail ine chinangwa. Kutumira tsamba, semuenzaniso, kunotibatsira kuzivisa kambani, bhizinesi kana chigadzirwa chitsva. Kune chikamu chayo, tsamba yetsamba ihombe yekutumira, kunyanya yenhau muchitoro uye yakatarisana nevanhu vakatotenga.
Pakupedzisira, ndaizova email kushambadzira, ine chinangwa chisiri chimwe kunze kwekuchengeta runyorwa rwevanyoreri. Uye hongu, zvitengese.
Ndeipi yakanakisa yekutaurirana chishandiso kune eCommerce
Iye zvino kuti chimwe nechimwe chezvishandiso zvekutaurirana izvo eCommerce inogona kushandisa chave chakajeka kwauri, wakajairika mubvunzo ndewekuti: chii chiri nani?
Chaizvoizvo hapana mhinduro iri nyore kune izvi. Zvose zvinoenderana nenguva iyo inogona kuiswa uye mari yehupfumi inogona kuitwa. Kana iwe uchikwanisa kuve nemunhu anotarisira maemail ekushambadzira mazano, izvi zvinogona kuve zvakatsaurirwa kunyora maemail ezuva nezuva, pamwe nekutumira matsamba enhau (asina kuitwa zuva nezuva) kana mailings (asina kuitwa zuva nezuva kana).
Zvisinei, kana iwe waifanira kusarudza imwe chete, zvichida, munyaya yeCommerce, tsamba yenhau iva yakanakisa sarudzo sezvo kuburikidza nayo iwe unogona kutengesa kune vashandisi vane yakakura repertoire yezvigadzirwa mairi (kazhinji email kushambadzira inongotarisa pane chaiyo chigadzirwa kana chikamu).
Asi, sezvatinokuudza, zvinoenderana nerudzi rweCommerce, marongero aunoita, nezvimwe.
Hongu iwe wauchazoda chirongwa chekubata email kushambadzira mishandirapamwe nokuti vachakupa nhamba dzakawanda dzinokubvumira kuziva kana basa rauri kuita rine zvikomborero (maererano nevashandisi vanovhura maemail ako, kudzvanya pane zvigadzirwa ...) kana kana shanduko dzichifanira kuitwa nekuti hapana mhedzisiro yakanaka. .
Une mimwe mibvunzo here? Tibvunzei pasina chinosungirwa.