En Mekisiko, e-commerce iri kukura pamwero unonyanya kukurumidza. Vatengi veDhijitari vakawedzera zvakanyanya uye B2C ecommerce kutengesa Ivo vari munzira yekuwana zvinyorwa zvinyorwa muMexico, vachizviisa semusika wechipiri mukuru muLatin America.
Nezvikonzero izvi, makambani mazhinji ari kutanga avo epasi rese e-commerce zvirongwa nekutarisa pamusika weMexico.
Retail e-commerce
- Mexico yaive ne $ 4.4 bhiriyoni mue-commerce kutengesa zvitoro muna2014 uye kutengesa kuri kusvika $ 13.3 bhiriyoni na2019.
- E-commerce kutengesa kwekutengesa kwakakura makumi matatu nezviviri kubva muna 32 kusvika muna2013, paine huwandu hwekukura hunofungidzirwa kudzikira kusvika pa2014% pakati pa20 na2018.
- Kutengesa kwepamhepo kwakaverengerwa chete 1.2% yevatengesi vekutengesa muna 2014, asi 3% ndeyechokwadi fungidziro ya2019.
Vatengi veDhijitari
- Ikozvino kune mamirioni gumi nemana emamiriyoni evatengi veDigital kuMexico (14.3% yevagari) uye nhamba yevatengi inotarisirwa kuwedzera zvakanyanya mu12 (2019 mamirioni).
- Parizvino, Mexico ine yakaderera muzana muzana yevatengi vemadhijitari pakati penyika huru muLatin America, iine chete 22% yevashandisi vayo veInternet parizvino vari kutenga online.
- Huwandu hwevatengi vemadhijitari hwakawedzera makumi maviri nezvina kubva muna24 kusvika2013, yakakwira kwazvo chikamu chekuwedzera chenyika huru muLatin America.
Zvimwe zvinowanikwa
- 83% yevaridzi ve smartphone muMexico vane zvishandiso zveApple, nepo chete 10% yevaridzi iine iPhone
- Facebook ndiyo inonyanya kufambiswa pasocial network uye ine yechipiri yepamusoro muzana yehuwandu hwayo hwedigital pane network yenyika chero huru pasi (vanopfuura 70% yevanoshandisa Internet vane huvepo paFacebook)
- Kuratidzira kushambadza kuri kubudirira muMexico, neavhareji yekudzvanya-kuburikidza nemitengo (0.23%) iri inopfuura zvakapetwa iyo muUnited States (0.09%)