Google chingovhura chikuva Ita basa kubatsira vechidiki kuti vawane ruzivo nezvose kudzidziswa, kuita zvemabhizimusi uye nehunyanzvi nyika. Google, iyo yagara ichifunga kuti kuwana ruzivo uye kudzidziswa kwakakosha kukudziridza mazano uye kuzadzisa zvaunoda, zvinotarisira, neichi chitsva chikuva, kubatsira kuunza chirongwa kuhupenyu uye kubatsira kune kuyaruka kwehunyanzvi hwekuita.
Shingairira pachako chirongwa chekurarama icho mushandisi achakwanisa kuwana kudzidziswa munzvimbo dzakasiyana siyana (pakati pavo, eCommerce, kushambadzira, kugadzirwa kwezvirongwa zvebhizinesi, nezvimwewo), mikana yekuita bhizimusi, basa nekushamwaridzana nevanhu.
Chipingamupinyi chatinozviwana nacho ndechekuti nguva zhinji hazvisi nyore kuwana zvatinoda paInternet; Kana isu hatizive kana isu takagadzirira chaizvo kutanga nekugadzira redu bhizinesi; ruzivo rwupi rwunonakidza kuwana kutarisana nenyika yehunyanzvi kana kuti ndeapi makiyi anodiwa kuti ukwanise kugadzirira musika webasa.
Kudzidziswa
Mukushanda ivo vachave varipo mahara akasangana-ne-kumeso makosi about digital marketing izvo zvinosanganisira kudzidziswa muSEO, SEM, eCommerce, kushambadzira mumasocial network uye nharembozha, bhizimusi kana marongero ekuita chirongwa chebhizinesi.
Aya makosi anozogara mazuva mashanu uye anoitirwa mumayunivhesiti gumi nematatu akasiyana muSpain. Pakupera, vatori vechikamu vanowana chitupa kubva kuIAB (Internet Advertising Bureau). Vachavawo inowanikwa online kune avo vasingakwanise kuenda pamunhu.
Activate ichapawo online courses pamisoro yakawanda senge data analytics (ziva kunobva vatengi vako, ndezvipi zvirimo papeji rako zvinounza zvimwe kufarira ...), gore kadambari (gadzira mukati mekambani yako uye uwane zvemukati zvako chero kwauri uye kubva kune chero chishandiso) kana electronic commerce (Chinja bhizinesi rako rive rekuratidzira repasirese uye dzidza kutenga nekutengesa online) izvo zvichawedzerwa mugore ra2014. Aya makosi akagadziridzwa mukubatana pamwe neRed.es uye neEOI (Chikoro cheIndasitiri Sangano). Kana ese ma module apasiswa, mudzidzi anowana EOI Chibvumirano Chitupa cheyese kosi.
Entrepreneurship
Kuburikidza neiyo Activate chirongwa, mushandisi anowana maturusi uye kuraira kwakagadzirwa na nyanzvi masangano mumunda izvo zvinogona kukubatsira iwe paunotanga muzvinabhizimusi uye uzive kana kwete kana iwe wakagadzirira kuzvimisikidza pachako sewe muzvinabhizimusi nekuyedza yako bhizinesi zano, kuyedza yako manejimendi kugona uye kuziva kuti ndeapi matanho ekuvandudza nekushandisa yako pfungwa, kudzidza Maitiro ekugadzira chirongwa chebhizinesi, chepamutemo uye chemaitiro maitiro, iwe unofanirwa kuteedzera kukosha kwekubatana, nezvimwe.
Uye zvakare, mushandisi anozokwanisa kuwana mashoko nezve mhando ye mari Iwe unogona kuwana nekuziva zviitiko zvevamabhizimusi vakatanga zvirongwa zvakasiyana, maitirwo azvo uye nematambudziko api avakasangana nawo.
Shanda
Iyo projekiti ichapawo maturusi anodikanwa kuitira kuti vashandisi vadzidze maitiro ekuita gadzirira kutsvaga basa, kudzidza kukosha kwehukama hwehukama nehunyanzvi kuitira kuvhura nzira nemikana, maitiro ekuchengetedza mufananidzo paInternet kana kuti ndeapi makiyi aripo ekugadzira kosi yakanaka, pakati pezvimwe zvinhu nemakiyi. Zvese izvi kubva paruoko rwehunyanzvi vadyidzani.
Social
Kupa ruzivo nezviwanikwa zvakakosha sekuteerera kune izvo zvavanoda kuti vadzidze uye vagadzirise maonero avo.
Ndokusaka takagadzira chimiro paGoogle + apo isu tirikuda kutanga kutaurirana nevechidiki uye nekuvandudza Zvishandise pachako, kushandura chikuva ichi kuita chechokwadi poindi kwavari. Kune rimwe divi, Activate ichave inorarama uye inogara ichichinja chikuva sezvo tichizenge tichisanganisira ruzivo kubva kuchikamu chemagariro icho chiri kufarira vashandisi.
Partners
Iyi purojekiti ipfungwa inorarama, senge iine vazhinji vechidiki vane avo vanoda kuenderera mberi nekudzidza, avo vanoda kuvandudza uye kuona avo mapurojekiti achikura uye ave echokwadi uye izvo zvaisazogoneka pasina kubatana kwevazhinji uye vakasiyana vanobatana.
Hatina kugona kuzviita tisingaendi pamwe nenyanzvi dzakawanda mumunda wezvedzidzo, bhizinesi rekushambadzira uye kushambadzira kwedigital avo vatiratidza nzira yakanaka.
Activate ine iyo kudyidzana kubva kwakasiyana vanobatana Google inotenda kutora chikamu kwavo, kubatana pamwe nerutsigiro kune zvinotevera zveveruzhinji uye nzvimbo dzekudzidzisa:
- Ministry of Viwanda, Simba uye Tourism
- Red.es
- EOI
- IAB kuwedzera
- Universidad de Alicante
- University of Barcelona
- Complutense University
- Universidad de Granada
- Yunivhesiti yeBalearic Islands
- University of Laguna
- University of Murcia
- University of the Basque Nyika
- Universidad de Salamanca
- Universidad de Santiago de Compostela
- Universidad de Sevilla
- Universitat de València
- University of Zaragoza
- Directorate General yeindasitiri uye madiki uye epakati Enterprises
- injuve
- Ministry of Employment uye Kuchengetedzwa Kwemagariro (SEPE),
- Kusaziva
- CEAJE
- Santander maYunivhesiti
- Chizvarwa C Kutanga
Ruzivo rwese runowanikwa pane yepamutemo webhusaiti ye Shingairira paGoogle