Kana iwe uri kuyedza kuzviitira zita paInternet kuti ugadzire online chitoro, zvirokwazvo imwe yesarudzo yauri kufunga ndeye Shopify. Asi unoziva here kuti Shopify chii? Ndeapi maitiro ayo, anoshanda sei uye ndeapi mabhenefiti aanokupa?
ngatiite iwe mumwe kuunganidza kwese data raunofanirwa kufunga nezve Shopify kuitira kuti iwe ugone kuita sarudzo yako nenzira yakakodzera kwazvo inobvira.
Chii chinonzi Shopify
Chinhu chekutanga kuziva kuti Shopify chii. Uye munyaya iyi tinofanira gadzira iyo mukati me eCommerce mapuratifomu. Inogona kushandiswa nevese makambani uye vanhu vanoda kugadzira yavo online chitoro kuti vatengese zvigadzirwa zvavanazvo (zvingave zvakagadzirwa nemaoko kana kwete).
Ndiyo imwe yeinonyanya kuzivikanwa uye parizvino ine mari yakawanda uye, pamusoro pezvose, kuoneka, izvo ndizvo zvinganyanya kufadza.
Shopify akaberekwa muna 2004. Vavambi vayo vaive Tobias Lütke, Daniel Weinand naScott Lago. Asi chaungasaziva ndechekuti chakazvarwa mushure mekukundikana. Vaiedza kuvhura chitoro chepamhepo chinonzi Snowdevil (chakatarisana nechando). Zvisinei, sezvo vasina kuwana chero chinhu chakavhara zvavanoda (pa-e-commerce level) vakasarudza kuti, vasati vagadzira chitoro chavo, vaifanira kugadzira CMS yaizogutsa zvose zvavanoda. Uye ndiko kwakabva Shopify.
Zviri pachena, havana kuigadzira pakutanga seCommerce platform, asi yakanga iri hwaro hwechitoro chake chendaneti. Uye vachiona kuti vamwe vanhu vanogona kunge vaine dambudziko rakafanana, vakasarudza, makore maviri gare gare, kuti vaise pamusika. Tiri kutaura nezve 2006.
Mukati mamakore iwayo kukura kwacho kwakanga kuri kuduku kana kuti kushoma. Vaizivana, vakapa chikuva chavo, asi ndipo pazvakamira. Kusvika, muna 2009, vakafunga kuvhura API uye chitoro cheapp. Uye iyo yaive yakakura kwazvo, ichiita kuti kukura kwayo kuve kukuru.
Muchokwadi, maererano ne2020 data, vanopfuura mamirioni maviri vatengesi vanoshandisa Shopify, vanopfuura zviuru makumi maviri neshanu vavo muSpain. Zvakare, 2020 raive rimwe remakore akanakisa kukambani sezvo pakanga paine kuwedzera kwepasirese kwemabhizinesi aida kushandisa chikuva chayo.
Ndezvipi zvinhu zvine Shopify?
Iye zvino zvaunoziva kuti Shopify chii uye kuti tiri kutaura pamusoro pepuratifomu inokura inokura zvakanyanya gore rega rega, ungade kuziva kuti chii chainokupa? teerera nokuti Pakati pezvinhu zvakawanda zvainazvo, zvinonyanya kukosha ndezvizvi:
- Matemplate akawanda ekugadzira chitoro chako. Iwe haunyatso kuda kuve mugadziri, unogona kuigadzira nekusarudza kubva kune anopfuura makumi manomwe matemplate anayo kuitira kuti, mune imwe nyaya yemasikati, iwe unokwanisa kuseta chitoro chako uye chagadzirira kushamisa vashandisi.
- Iwe haufaniri kunetseka pamusoro pemiganhu. Unogona kurodha zvese zvigadzirwa zvaunoda.
- Iwe unogona kugadzirisa mitengo yakasiyana nehuwandu, nekutumira mari, kubudisa makodhi makodhi kana makoni ...
- Iyo ine mukana wekugadzira mishumo yekuongorora vashandisi vanoshanyira uye vanotenga muchitoro.
- Iine mabasa engoro dzakasiiwa, inodzosa ...
- Iyo ine zvishandiso uye zviwanikwa zvevaridzi veCommerce. Semuenzaniso, kusarudza zita rechitoro, isa logo, shandisa mifananidzo kubva kumabhangi emifananidzo...
- Iwe haufanirwe kuve neinventory. Iwe unogona kushandisa kudonhedza (kuburikidza neOberlo) kusarudza kuti ndezvipi zvigadzirwa zvekutengesa pasina kana kubata nekuva, kurongedza kana kutumira chigadzirwa chiri kutengeswa.
Shopify yemahara here?
Ichi ndicho "chigamba". Iwe une eCommerce chikuva asi, kusiyana nemamwe emahara, Shopify inobhadharwa. Ichokwadi zvakare kuti zvese zvazvinokupa iwe hauna mune imwe CMS.
Kutanga une yemahara 3 mazuva kuyedzwa saka iwe unogona kuona kuti inoshanda sei uye iwe unogona kusarudza kana zviri izvo zvaunoda kana kwete. Iwe zvakare une sarudzo yekuyedza mwedzi mitatu ye3 euro pamwedzi (mune zvimwe zvirongwa). Kana zvirizvo, vanokupa zvirongwa zvitatu zvekuti iwe usainire:
- basic. Kwemaeuro makumi maviri nenomwe pamwedzi iyo chitoro chepamhepo chinokupa, zvigadzirwa zvisina muganho, 27 maakaundi kuti uzvigadzirise, 2/24 sevhisi yevatengi, nzira dzekutengesa, 7 mapazi ane hesera, kugadzirwa kwemaodha, makodhi makodhi uye zvimwe zvakawanda.
- Shopify Kwema 79 euros pamwedzi, iyo yakanakira makambani ari kukura, kana kuzvitoro zvenyama. Inokupa chimwe chinhu chepamberi kupfuura hurongwa hwapfuura, semuenzaniso eCommerce otomatiki, chiyero chiri nani chekuwedzera kwekushandisa makadhi echikwereti paunenge uchitenga...
- Akafambiswa. Kwe289 euros pamwedzi, ane hunyanzvi mumakambani mukuwedzera kwenyika uye nehuwandu hwekutengesa.
Zvisinei, izvi hazvisi izvo chete zvaunofanira kubhadhara, pane zvakawanda. Uye ndezvekuti kana uchishandisa iyo Shopify mubhadharo maneja iwe unofanirwa kubhadhara komisheni pamubhadharo wega wega waunogamuchira. Uye kana izvo zvaunoda ndezvekugadzirisa checkout, geolocation, multi-channel, automation mabasa ... izvo zvinoendawo zvakasiyana.
Zvakanakira yako 'ramangwana' eCommerce
Kana iwe uri kutofunga kutora zvakadzama kutarisa Shopify, ziva kuti zviripo akawanda mabhenefiti ayo anogona kuve sarudzo yakanaka. Pakati pavo, tinoratidza:
- Inokurumidza uye yakagadzika kugadzira yako online chitoro pasina chero ruzivo.
- Unogona kutengesa zvigadzirwa zvese zvaunoda.
- Iwe haufanirwe kunetseka nezve hosting kana domain, sezvo ivo vanosanganisirwa.
- Nyaya yemutero ndeye otomatiki, sezvo Shopify inoibata uye haufanirwe kunetseka nazvo.
- Une basa revatengi.
- Iwe une zvishandiso uye kudzidziswa kukubatsira iwe kutanga bhizinesi rako uye kuti ribudirire.
Zvino, hazvisi nguva dzose zvinhu zvose zvakanaka. Pane zvimwe zvinofanirwa kutariswa zvakaita sekumisikidzwa. Shopify inokundikana mupfungwa iyi kana uchigadzirisa zvirimo, kana uchigadzira canonicals kana kugadzirisa irobhoti.txt faira, zvikamu zvakakosha zveinjini dzekutsvaga (kunyanya neGoogle).
Zvakadaro, kana iwe uchifunga kuti ndizvo zvauri kuda izvozvi, ingoenda kune iyo Shopify peji yepamutemo kusaina neemail yako. Kubva panguva iyoyo iwe uchave unokwanisa kugadzira account yako uye uchishanda papuratifomu, zvirinani mukati memazuva emahara, ipapo iwe uchafanirwa kusarudza chirongwa uye iwe unozogona kushanda zvakajairika.
Uye ndizvo chete zvatingakuudza nezve Shopify chii. Isu tinoziva kuti pane zvimwe zvakawanda, asi isu tinoda kuti uzviwane nekuti, kana watova neruzivo rwatakakupa, unofunga kuti chingave icho chauri kutsvaga, kana iwe uchiziva zvimwe zvazvinokupa, iwe. zvirokwazvo achapedzisira asarudza.