Chii chinonzi brand

Chii chinonzi brand

Iyo mhando chinhu chinoperekedza zvigadzirwa, makambani, mabhizinesi, nezvimwe. Tinogona kutaura kuti ibhizinesi kadhi revatengi, yapfuura, yazvino uye yeramangwana, kuti vazvizive. Asi, Chii chinonzi brand? Ndeapi marudzi aripo? Unozviita sei?

Kana iwe uine kusava nechokwadi pamusoro pezvinotsanangura zvigadzirwa uye / kana masevhisi ari pamusika parizvino, kana iwe uchida kuziva chaizvo pfungwa yayo, chii chinoita kuti ive yakasiyana nemhando, kana mhando dziripo dzemhando, une ruzivo rwese rwaunoda. here.

Chii chinonzi brand

A brand a chisimbiso chakasiyana chechigadzirwa, sevhisi, kambani, bhizinesi ... Mune mamwe mazwi, tinogona kutaura kuti ndiro zita iro chigadzirwa icho chinozivikanwa naro (sevhisi, kambani, bhizinesi ...) uye icho chaanowana nacho chiziviso chinoreva kuti, kana chapihwa zita, munhu wese anonyatsoziva kuti chii. .zvinoreva.

Semuyenzaniso, Coca-Cola, Apple, Google ... Kutumidza mazwi iwayo zvinotitungamira kuti tifunge nezvekambani chaiyo kana chigadzirwa.

Maererano ne American Marketing Association, mucherechedzo "zita, izwi, chiratidzo, chiratidzo, dhizaini, kana mubatanidzwa wechero ipi zvayo inozivisa zvigadzirwa nemabasa ekambani uye inozvisiyanisa kubva kune vanokwikwidza." Zvakafanana chaizvo netsanangudzo yakapihwa ne Spanish hofisi yemvumo uye marangi iyo inotaura kuti mucherechedzo "chiratidzo chinosiyanisa zvigadzirwa kana masevhisi ekambani pamusika, angave emunhu kana magariro."

Nekudaro, pfungwa idzi dzakati dzikamei neyazvino (uye neramangwana), nekuti iyo brand pachayo yave chishandiso chekuziva nekuvimbisa hukama hwakanaka nevatengi. Somuenzaniso, fungidzira soda inonzi Doctor Joe. Izita rinogona kuva mucherechedzo. Asi izvi hazvisi mukutumidza chigadzirwa ichocho chete, asi chinangwa chayo ndechekuzvisiyanisa kubva kumakwikwi, kuenzanisa, kuziva uye kurangarirwa nevatengi.

Zvose zvinoenderana neizvi zvinotemerwa neMutemo 17/2001, waZvita 7, paZviratidzo, iyo ine zvese zvinodiwa izvo brand inofanirwa kusangana nezvimwe zvakakosha pamusoro pazvo.

Brand uye branding, zvakafanana?

mucherechedzo kana mucherechedzo

Kwenguva yakati zvino, izwi rekuti branding rinonzwika zvakanyanya uye rine chekuita nemakambani uye, pane dzimwe nguva, kuvhiringa kuti chii chinonzi brand neiyo branding. Nekuti aiwa, mazwi ese haareve chinhu chimwe chete.

Nepo mhando iri zita, kana nzira yekureva kune chigadzirwa, sevhisi, chitoro, nezvimwe; panyaya ye branding tiri kutaura nezve nhevedzano yezviito zvinoitwa kugadzira brand 'yeukoshi'. Mune mamwe mazwi, gadzira zita rinomiririra rinoratidza icho chakanaka kana sevhisi uye kuti, panguva imwecheteyo, ine kukosha kwakabatana (kubatana nevatengi, kuvakurudzira, kuburitsa maitiro kana kungozivikanwa).

Maki yemhando mhando

Maki yemhando mhando

Tinogona kusiyanisa marudzi akasiyana emhando nhasi.

Zvinoenderana neSpanish Patent uye Trademark Hofisi, pamusoro pechiratidzo chega chega, kune mamwe marudzi maviri echiratidzo:

  • Collective brand. Iyo "iyo inoshanda kusiyanisa mumusika zvigadzirwa kana masevhisi enhengo dzemubatanidzwa wevagadziri, vatengesi kana vanopa masevhisi. Muridzi wechiratidzo ichi anonzi mubatanidzwa.
  • Guarantee mark. "Iyo inovimbisa kana kuvimbisa kuti zvigadzirwa kana masevhisi ayo anoshandiswa kwairi anosangana nezvinodiwa zvakajairika, kunyanya zvine chekuita nemhando yazvo, zvikamu, mavambo enzvimbo, tekinoroji mamiriro, nzira yekugadzira chigadzirwa, nezvimwe." Chiratidzo ichi chinogona kusashandiswa nemuridzi waro, asi nevechitatu mapato aanobvumidza, mushure mekutonga nekuongorora kuti zvigadzirwa kana masevhisi ebato rechitatu anozadzisa zvinodiwa izvo zvakati trademark inovimbisa kana certificate. "

Nekudaro, isu tinogona zvakare kuwana mamwe marudzi emhando, akadai se:

  • Zviratidzo zvemashoko. Iwo akaumbwa nemavara nenhamba.
  • Graphic marks. Izvo zvinongo sanganisira graphic zvinhu, senge marogo, mifananidzo, mifananidzo, kudhirowa, zviratidzo, zvidhori, nezvimwe.
  • Mixed brands. Iwo musanganiswa weaya maviri apfuura nenzira yekuti chikamu chekuona (giraidhi) chinosanganiswa nechikamu chezvinyorwa (izwi).
  • Zvitatu-dimensional mamaki. Ivo vanozivikanwa nekuti chikamu chezvikamu zvavo zvinovatsanangura mukuzivikanwa kwavo. Muenzaniso unogona kunge uri Toblerone, ane chiputiriso chakaita sepiramidhi chakasiyana.
  • Inzwi zviratidzo. Ndidzo dzine hukama nemanzwi.

Manyorerwo echiratidzo chechiratidzo

Manyorerwo echiratidzo chechiratidzo

Kutumidza chigadzirwa, sevhisi ... hazvisi nyore sezvaunofunga, sezvo chinhu chakanakisa, kuti pasave nemunhu anoba iyo "chiziviso" ndeyekunyoresa. Asi Usati waita izvi, unofanirwa kuita nhevedzano yezviito, sezvavari:

  • Sarudza mhando, kureva kuti, sarudza kuti zita reiyo brand richave rei. Mupfungwa iyi, Spanish Patent uye Trademark Office inokurudzira kuti ive euphonic, kureva kuti, haifaniri kuva yakaoma kutaura kana kusvibisa; uye nyore kurangarira.
  • Dzivisa zvirambidzo zvekunyoresa zviri pamutemo. Muchiitiko ichi, pane mazita, kana zvinodikanwa zvinofanirwa kuzadzikiswa uye zviri muTrademark Law mune zvinyorwa 5 kusvika 10.

Kana wangove nechokwadi chekuti zita rakasarudzwa rakarurama uye kuti rinoenderana nemutemo uripo, unozokwanisa kunyoresa chiratidzo. Kune izvi, zvinoitwa kuburikidza neSpanish Patent uye Trademark Hofisi. Iyi nzira inogona kuitwa online kana pamunhu. Kana iwe ukazviita nenzira yekutanga iwe uchawana 15% discount.

Kana iri mutengo, kana mhando iri kirasi yekutanga, zvingave zvakafanira kubhadhara (data kubva 2022) 150,45 euros (127,88 euros kana uchiita maitiro uye kubhadhara kwemagetsi).

Chero munhu, angave wenyama kana wepamutemo, anogona kukumbira kunyoreswa kwechiratidzo. Zvinenge zvichitoenderana nekushandiswa kwauchapa kwairi uye zvaunoda sezvo kusiri registry yenyika chete asiwo yepasirese iyo maitiro ayo akareba asi anobvumidza iwe kuchengetedza vanyori vechiratidzo ichocho kune yakati. nguva.

Uye ndezvekuti kunyoreswa kwechiratidzo hakusi zvachose asi kunofanirwa kuvandudzwa, uye nekudaro kuripa zvakare, makore gumi ese.

Sezvauri kuona, kuziva chinonzi trademark chinhu chiri nyore, kunyangwe nzira yekunyoresa imwe inosanganisira mari isingagone kuitwa nevakawanda, mukati memakore ekutanga ehupenyu hwechigadzirwa, sevhisi, kana kambani.


Izvo zviri muchinyorwa zvinoomerera pamisimboti yedu ye tsika dzekunyora. Kuti utaure chikanganiso tinya pano.

Iva wekutanga kutaura

Siya yako yekutaura

Your kero e havazobvumirwi ichibudiswa.

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  1. Inotarisira iyo data: Miguel Ángel Gatón
  2. Chinangwa cheiyo data: Kudzora SPAM, manejimendi manejimendi.
  3. Legitimation: Kubvuma kwako
  4. Kutaurirana kwedata
  5. Dhata yekuchengetedza: Dhatabhesi inobatwa neOccentus Networks (EU)
  6. Kodzero: Panguva ipi neipi iwe unogona kudzora, kupora uye kudzima ruzivo rwako

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