Amazon, Otto uye Zalando vari kutonga nzvimbo yekutengesa online kuGerman. Pamwe chete, makambani matatu aya anoverengera makumi mana nemana kubva muzana ekutengesa kwakazara kuGerman, kunze kwemakambani matatu aya anopinda 44 ecommerce yepamusoro kuGerman.
Iwo epamusoro makambani zana ecommerce kuGerman tengesa zvigadzirwa online zvine huwandu hwakazara hwe 27.4 bhiriyoni maEuro, kudzidza kwe "E-commerce Musika Deutschland" kubva kuEHI Retail Institute inoratidza. Pakave nekuwedzera kwe12 muzana zvichienzaniswa ne2015, apo iyo yepamusoro zana yakagadzira kutengesa kwepamhepo pamwe nemamirioni zviuru makumi maviri nezvina.
Asi mazhinji eiyi online mibairo inoitiswa kune epamusoro matatu, ari Amazon, Otto uye Zalando. Pamwe chete, makambani matatu aya akatengesa huwandu hunosvika mabhiriyoni gumi nemaviri emaEuro muzvigadzirwa zvakatengeswa, zvinova zvakaenzana nezvikamu makumi mana nezvina kubva muzana zvevatengesi zana vepamhepo pamhepo. Amazon ndiyo yaive hombe pane idzi, iine 12 biriyoni euros mukutengesa kwepamhepo kuGerman, ichiteverwa naOtto aive nemari yemabhiriyoni 44 euros, uye panzvimbo yechitatu Zalando aine 100 bhiriyoni euros.
"Hazvina kuitika kuti zvitoro izvi zvitatu zvepamhepo zviri munzvimbo dzepamusoro nhatu dzekutengesa zvakanyanya pamhepo, sezvo nzvimbo yavo yevatengi yakakura ichivapa mukana wekukwikwidza mukati memunda uyu," akadaro Christoph Langenberg, nyanzvi kubva ecommerce inoshanda muEHI. "Asi Otto uye MediaMarktSaturn zvaratidza kuti zano rezvitoro zvakawanda rinogona kubudirira.
Otto akapedza wechipiri mumakumi zana epamusoro, asi kune anodarika gumi gumi anotsigirwa eboka reOtto pane rondedzero, iri boka rakagadzira anodarika 100 bhiriyoni maEuro. Imwe yakawanda-chitoro ndeye MediaMarktSaturn iyo yakapedza iri munzvimbo yechina uye ine makambani akati wandei uye mamwe makambani.